The digital economy is driven by highly visual experiences. After all, viewers process images 60,000 times faster than text. Therefore, it’s no surprise that top-notch visual media has been an essential component of a captivating e-commerce experience for years. Nor is it surprising that visual media’s importance only rose during the COVID-19 pandemic, a reality for all retailers, including our client Levi’s.
Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day?
Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way shoppers navigate the purchase journey. How? By reading unbranded feedback and the like from other users, shoppers can avoid marketing hype and make purchase decisions based on what they often consider to be objective, honest opinions on the merchandise.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. Part 3 focuses on videos in UGC and the many related management capabilities offered by Cloudinary.
However, along with the benefits of user-generated content (UGC), comes myriad technical challenges. Content must be moderated to avoid compromising your brand. You need to provide a user-friendly process to efficiently manage content uploads. You need to transform images and videos to ensure brand consistency and web performance. You also need to ensure they look presentable across all devices and browser environments. To help brands address these issues and more, we recently ran a three-part blog series on UGC.
The health and economic crisis caused by the pandemic continues to transform the e-business landscape. Jointly with Internet Retailing, Gary Ballabio, Cloudinary’s Head of Technology Partnerships, recently moderated the webinar Navigating the New Normal of Digital Commerce. Panelists from Wunderman Thompson Commerce and Incisiv spoke to the emerging and evolving trends along with a focus on three themes:
As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in Australia emptied and adoption fees for puppies were running as high as $AUS1800.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.
User-generated content (UGC) can take many forms, the two main ones being images and videos. Part 1 of this series explains the basics of UGC and its benefits to e-commerce. Here in part 2, we’ll show you how to take advantage of UGC images in e-commerce and to upload, transform, and deliver them fast and seamlessly with Cloudinary.
User-generated content (UGC), aka user-created content (UCC), is material—images, videos, audio, text—that is posted by online audiences at will, often on social media. Such content frequently and indirectly promotes products and services for the organizations concerned, lending more credibility than conventional advertisements.