Cloudinary Blog

Blog posts of 'Video' tag
The Hub Helps Creative Talent Win Brand Work with Cloudinary

The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.

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What’s New for Video in E-Commerce

With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.

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Automatic Video Creation for Social Media at Scale

With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. There’ve been a few successful techniques over the last couple of years to help with that, such as—

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Magento partnership for delivering visual shopping experiences

When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.

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Insight on Digital Retail Transformation

You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?

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Bleacher Report and Cloudinary Host Webinar on How to Win With Video

Register here and join us Tuesday, February 25.

Topics covered will include:

Bleacher Report is one of many notable brands leveraging Cloudinary’s dynamic video platform to attract and retain audiences through visual storytelling. With nearly 90 percent of consumers relying on videos to help them make purchase decisions and video-filled homepages registering 80 percent higher conversion rates than text-only sites, this webinar will pinpoint a course of action for overcoming perceived barriers to video, such as high production costs and technological challenges.

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New q_auto Setting For Content-Aware Video Compression

It’s widely known that video is the most effective way of communicating your brand to your audience. It is also an extremely varied medium. Take a look at the existing videos in your media library, you’ll find videos with differing lengths, colors, brightness and density of content. All of these videos need to be optimized in a different way. Cloudinary’s new automatic video quality can intelligently analyze each and every video to encode it using the most optimized settings, ensuring the best trade-off between file size and visual quality, whilst also maintaining a consistent experience throughout. All you need to do is set the quality parameter to auto (q_auto in URLs) and Cloudinary will take care of the rest.

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