Among the image formats available today, Graphics Interchange Format (GIF) works for both static and animated images. A popular use of GIF images—commonly called GIFs—is to repeatedly loop motions, which you cannot in real life. Many people have turned themselves into online celebrities through effective application of GIFs.
Video storytelling is one of the most effective means of conveying messages to your audience. It’s also a popular marketing tool because most people are automatically drawn to video. In eCommerce, if accompanied by attractive images and a compelling narrative, video storytelling uniquely connect with potential customers without fail.
Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of videos often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6-percent depletion of audience.
On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.
If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.
Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.
Unsatisfied with the way ad networks were run, Mediavine saw an opportunity to break free from the burdens and constraints of legacy ad networks by creating its own ad management service. As the exclusive ad manager for more than 3,900 digital publishers, Mediavine relies on video for monetizing content. Having used Cloudinary for image management, Mediavine adopted Cloudinary’s video management solution to streamline developer workflow, optimize video performance and reduce bandwidth usage.
Everyone wants a great website. Few know what it takes.
Building engaging websites and apps are often primary goals for developers and marketers. The key to increasing your site’s performance is making your content relevant and engaging, and your website fast and fun to use.