Cloudinary Blog

Blog posts of 'Video' tag
The Future of Audio and Video on the Web

Web sites and platforms are becoming increasingly media-rich. Today, approximately 62 percent of internet traffic is made up of images, with audio and video constituting a growing percentage of the bytes.

The web’s ubiquity is making it possible to distribute engaging media experiences to users around the world. And the ecosystem of internet consumers and vendors have crafted APIs that enable developers to harness this power.

Cisco reports that 70 percent of current global internet traffic is video and it’s going to increase to 80 percent by 2020. This is huge!

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Build A Miniflix in 10 Minutes

Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.

Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?

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Video at Large Scale - Contributions from the Developer Community

Video is an increasingly important component for websites - whether it’s to inform visitors, enhance user experience or support sales and marketing efforts. But delivering high-quality video at large scale can be quite a challenge. You need to consider encoding, format, bandwidth usage, delivery and the devices on which visitors may be watching the video, to name just a few concerns.

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HTML5 Video Player Comparison

Before HTML5, videos could only be played in a browser with plugins like Flash. HTML 5 changed the game, making video and audio first-class citizens on the web by enabling the manipulation of multimedia content using the <audio> and video tags.

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As video use and requirements grow - so do the challenges
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. It’s not only for wired devices, though. More and more, consumers are accessing video where they want it, when they want it, on whatever device that happens to be nearby.
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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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