On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.
If you were reading your social media or news feeds on or around June 11 this year, no doubt you came across your fair share of posts about Queen Elizabeth and her outfit-color faux pas. For her 90th birthday, she chose a solid neon green suit, and it didn't take long for Photoshop fanatics to suggest alternative designs for the Queen's green-screen threads.
Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.
Unsatisfied with the way ad networks were run, Mediavine saw an opportunity to break free from the burdens and constraints of legacy ad networks by creating its own ad management service. As the exclusive ad manager for more than 3,900 digital publishers, Mediavine relies on video for monetizing content. Having used Cloudinary for image management, Mediavine adopted Cloudinary’s video management solution to streamline developer workflow, optimize video performance and reduce bandwidth usage.
As technologies advance apace, the volume of online videos continues to increase fast. Instagram, WhatsApp, Facebook, YouTube, Musical.ly are just a few platforms among many that massively share and distribute videos around the clock.
Everyone wants a great website. Few know what it takes.
Building engaging websites and apps are often primary goals for developers and marketers. The key to increasing your site’s performance is making your content relevant and engaging, and your website fast and fun to use.
If you are an avid YouTube viewer or a Netflix binger, you might have noticed some fascinating changes in their latest preview thumbnails. They sure are attention grabbing, aren’t they?
Video previews are becoming more and more popular, not the least because they entice viewers, attract clickthroughs and, more often than not, gain a happy and loyal audience. Problem is, the task sounds like an art in itself. Just how can you go about creating appealing video previews without having to rely on movie professionals? Have you ever wished that you could quickly create video previews like those on YouTube and Netflix, but still rest assured that they'll include the good stuff?
Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.
Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!
Over the past several years, I've had a chance to participate in hackathons, as part of teams that developed a social payment app and helped users decide meals to cook. But it wasn't until last month that I got to experience a hackathon from the other side, as a judge.
It should come as no surprise that video use on the internet is exploding. You can see the dramatic growth of video on the average site in this SpeedCurve blog post.
With the growth in video comes greater bandwidth use, which is not only costly for your IT budget, but for your visitors as well. Beyond the expense, there is the user experience to consider. The heavier the page, the longer it will take to load, and the greater likelihood visitors will abandon your site. Page load speed is also an important factor in SEO ranking, so clearly video is something we need to take seriously and get right. Video is challenging, presenting terms still unfamiliar to developers - like codecs, bitrate and adaptive bitrate streaming. As a result, mistakes are being made in video implementation.