Cloudinary Blog

log posts of 'Video-Player' tag
10 Website Videos Mistakes and How to Solve Them

It should come as no surprise that video use on the internet is exploding. You can see the dramatic growth of video on the average site in this SpeedCurve blog post.

With the growth in video comes greater bandwidth use, which is not only costly for your IT budget, but for your visitors as well. Beyond the expense, there is the user experience to consider. The heavier the page, the longer it will take to load, and the greater likelihood visitors will abandon your site. Page load speed is also an important factor in SEO ranking, so clearly video is something we need to take seriously and get right. Video is challenging, presenting terms still unfamiliar to developers - like codecs, bitrate and adaptive bitrate streaming. As a result, mistakes are being made in video implementation.

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Sound Browser: Grand Prize Winner of the Capitol360 Hackathon

Music videos, which comprise an important part of the video-streaming industry, are consistently the most-viewed content on streaming giants, such as YouTube and Vimeo. In exchange for free viewing, those channels serve advertisements for revenue. That business model creates a clumsy user experience, however, as a result of often-repeated ads that don't relate to the content.

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Video Optimization With the HTML5 <video> Player

Lack of experience and compression knowhow can cause significant user-experience problems. For instance, on a major retail site, I recently ran into a 48 MB video-hero banner. Pulling out the video and encoding it as an H.264 MP4 reduces the size to 1.9 MB. So, despite the desire for more video content, developers have not yet caught up to best practices. How do we get the best of both worlds without creating a disaster like the one above?

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Build a Facial Emotion Recognition Based Video Suggestion App

Developers are always looking for new and creative ways to deliver content that resonates with the way users feel. Often using the latest technical innovations the market has to offer such as Artificial Intelligence (AI) and Machine Learning (ML). What better way to demonstrate innovative uses of these technology in a consumer market than capturing expressions from your users and then serving content based on that expression!

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How to Generate Video Preview Clips

Before deciding whether to watch a movie, you would likely check out its reviews and ratings on sites such as Rotten Tomatoes, IMDB, or Metacritic. You’re not alone. Online reviews figure prominently as a factor that influences viewers’ decisions on which movies to see. In addition, filmmakers always produce trailers to be shown as previews that showcase the highlights of their movies in the hope of stirring a buzz and anticipation for the debut.

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Google Analytics Video Tracking Made Simple

Most web analytics only look at page interactions. But what happens when the major content on your page is a video. You want to know when and how long your users are interacting with your media, when they paused to take a closer look at your media content and when they skipped some content because it wasn’t relevant to them. These - along with a lot of other reasons - are why you should not only analyze open/visits rates, but also drill down in the media content.

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Auto Generate Subtitles Based on Video Transcript

The last time you scrolled through the feed on your favorite social site, chances are that some videos caught your attention, and chances are, they were playing silently.

On the other hand, what was your reaction the last time you opened a web page and a video unexpectedly began playing with sound? If you are anything like me, the first thing you did was to quickly hunt for the fastest way to pause the video, mute the sound, or close the page entirely, especially if you were in a public place at the time.

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The JS Video Player That Developers Will Love

It doesn't take a genius (or a statistician) to know that video represents a significant proportion of web and mobile content these days. But did you realize that in 2017, video will account for about 75% of all internet traffic and that 55% of people watch videos online every day? In fact, 52% of marketing professionals worldwide believe that video is the content type with the best ROI, with people spending up to 2.6x more time on pages with video than on those without.

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