Cloudinary Blog

log posts of 'Video-management' tag

Three Tips for Faster, Easier Video Delivery

By Doug Sillars
Three Tips for Faster, Easier Video Delivery

Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of videos often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6-percent depletion of audience.

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Video Manipulations and Delivery for Angular Video Apps

On social media, videos posted by users constitute a significant amount of the content appeal on those platforms. From upload to manipulation to delivery, a smooth, efficient, and effective pipeline for the posting process is mandatory to ensure consistent user sessions and their steadily increasing volume. However, building such an infrastructure is a complex, labor-intensive, and problem-prone undertaking.

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Content-Aware Automatic Cropping for Video

Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.

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Cloudinary is Money for Mediavine, Simplifying Video Management

Unsatisfied with the way ad networks were run, Mediavine saw an opportunity to break free from the burdens and constraints of legacy ad networks by creating its own ad management service. As the exclusive ad manager for more than 3,900 digital publishers, Mediavine relies on video for monetizing content. Having used Cloudinary for image management, Mediavine adopted Cloudinary’s video management solution to streamline developer workflow, optimize video performance and reduce bandwidth usage.

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Dynamic Media Platform: A Must-Have Technology for E-Commerce Stack

Everyone today is vying for consumers’ attention. Brands and marketplaces are all searching for a competitive edge in their direct-to-consumer channels to win and retain brand loyalty. In this crowded market, marketing teams recognize that a visual mobile and web experience is mission-critical for enhancing conversions, revenue, and customer loyalty.

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Rise Above the Noise with Dynamic Visual Experiences

The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.

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Auto-Generate Video Previews with Great Results Every Time

If you are an avid YouTube viewer or a Netflix binger, you might have noticed some fascinating changes in their latest preview thumbnails. They sure are attention grabbing, aren’t they?

Video previews are becoming more and more popular, not the least because they entice viewers, attract clickthroughs and, more often than not, gain a happy and loyal audience. Problem is, the task sounds like an art in itself. Just how can you go about creating appealing video previews without having to rely on movie professionals? Have you ever wished that you could quickly create video previews like those on YouTube and Netflix, but still rest assured that they'll include the good stuff?

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