Today’s tremendous growth in e-commerce means that competition among businesses is heating up. One way to gain a competitive edge is to boost your product’s authenticity by incorporating user-generated content (UGC) into your product pages.
This tutorial shows you how to do the following:
Billions of views on the Internet every day drive one of the biggest industries on the planet: advertising. The sheer size of that market and the competitive nature of vying for consumer attention results in a constant need for innovation. Readers are jaded, and display ads are blind spots.
As a technology company, Cloudinary owes its success to its ability to build solutions that address the most critical challenges you, our customers, face. The companies we serve run the gamut of digital businesses—retailers and direct-to-consumer brands, media and entertainment, travel and hospitality—which, coincidentally, all care about the same things.
A picture is worth a thousand words, and that also holds true for video, one minute of which, according to Dr. James McQuivey of Forrester Research, is worth 1.8 million words. That's why online stores rely on rich media to promote products and sales. Images and videos impart a real sense of involvement with a purchase—a car, a vacation getaway, an apartment rental—setting your business apart from the competition.
Slideshows. Though sometimes boring, they are an essential cog in the corporate wheel, having served for decades as the medium for presentations. For a more lively display, consider combining various media types into a single video slideshow, which could serve as compelling, personalized, and engaging content for your users. Additionally, you can apply sophisticated transition configurations and Cloudinary’s many transformation capabilities.
It’s no wonder retail and e-commerce companies understand it essential to provide shoppers with a truly immersive and engaging online experience. And visuals—delivered quickly and flawlessly—are at the heart of this experience. From homepage to checkout.
Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.
It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.
As online interactions multiply exponentially, visual media has become the most significant venue for delivering the benefits of what used to be in-person contacts. With this in mind, companies have completely shifted their digital strategies for consumer experiences, taking a media-first approach in how they interact and engage.
Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day?
Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way shoppers navigate the purchase journey. How? By reading unbranded feedback and the like from other users, shoppers can avoid marketing hype and make purchase decisions based on what they often consider to be objective, honest opinions on the merchandise.
