With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.
Back in April, Cloudinary made available on npm an alpha version of its components library for Svelte, a release that’s a wonderful addition to Cloudinary’s suite of client-side SDKs: React, Vue, and Angular. Those three front-end SDKs offer simple yet comprehensive optimization, transformation, and delivery capabilities for images and videos—features that you can tailor to automatically apply the best-fitting formats for all devices and browsers.
For the past eight years, Cloudinary powered media experience for countless websites and systems worldwide by managing, delivering, and optimizing their media. That’s because Cloudinary’s technology gives you, as developers, capabilities for creating, manipulating, and transforming media on the fly with a self-evident API in the form of a URL.
Attracting visitors to engage with your product videos is an excellent way to boost clickthrough rates, and ultimately, sales. The question is, how do you generate that engagement? Playlists and clickable links come to mind, but generally they appear only after a video has finished playing. For a more captivating user experience, add relevant interactivity throughout the video.
ExoPlayer, a media player for Android, was developed and is being maintained by Google as an alternative for Android’s default MediaPlayer. Among ExoPlayer’s advantages over MediaPlayer are dynamic adaptive streaming over HTTP (DASH), smooth streaming, and common encryption. A major advantage, however, is ExoPlayer’s easy customization.
Originally developed for Apple, HTTP Live Streaming (HLS) is a video-streaming protocol, supported by Android and other mobile platforms. HLS uses adaptive bitrate to adjust video quality to each viewer’s internet speed and device capabilities. Presently, HLS is mandatory for live streaming on certain mobile devices and most HTML5 video players.
With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. There’ve been a few successful techniques over the last couple of years to help with that, such as—
It’s human nature for most to want a sneak peek at upcoming content whenever possible. Think movie trailers or the “on next week’s episode” part of your favorite show. For video producers, an essential goal is to attract more views and clickthroughs.