A product’s benefits and usage, including its value proposition, features, and instructive details, are best demonstrated through video. Product-video types vary, depending on the funnel, channel, and audience, the most popular ones being demos, reviews, installation, and how-tos.
Measuring the level of interest your videos generate helps you produce compelling content. The measurement and optimization approach must, however, address the various aspects of each video, including the A/B test hypothesis and iterations. A high engagement rate spells effective videos; a low engagement rate calls for content improvement.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.
Currently, Laravel is the most renowned PHP framework, boasting of a large developer community; several open-source packages, such as Cashier, Sanctum, Scout, and Telescope; and a host of paid platforms, e.g., Laravel Forge, Envoyer, and Vapor. Laravel Forge & Envoyer ably supports deployment and use of Laravel production-based apps.
Known far and wide as the “PHP framework for web artisans,” Laravel is a robust, expressive, and productive developer tool. In particular, it's clean, smooth, and fluent API interface greatly simplifies the process of embedding features in web apps.
The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.
How we browse online in our quest of information has largely been an unknown factor since the Internet became ubiquitous in the mid-1990s. What’s indisputable is that we’re unlikely to type in URLs as a start, especially if we don’t have clues as to which site to visit. Google search revolutionized the ability to find relevant information through keyword entries, leading to the emergence of search-engine optimization (SEO), whereby you as site owners ensure that the popular keywords appear in your content.
With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.