Delivering videos according to the aspect ratios defined by social media for multiple devices and platforms is a growing challenge. The continuously rising volume of vertical videos and the corresponding increase in video traffic on mobile devices (now up to 57% of online videos watched) have only exacerbated the situation, with no letup in sight.
Recent studies have shown that consumers are increasingly relying on online videos to shop around, learn about products, and make purchase decisions. Given that the online audience watches over 50% of videos on mobile devices, marketing through videos on eCommerce sites is a paramount strategy.
Everyone today is vying for consumers’ attention. Brands and marketplaces are all searching for a competitive edge in their direct-to-consumer channels to win and retain brand loyalty. In this crowded market, marketing teams recognize that a visual mobile and web experience is mission-critical for enhancing conversions, revenue, and customer loyalty.
The future of marketing depends on dynamic visual experiences. Marketers must connect with customers across multiple channels – the web, mobile, kiosks, email, search, and social as well as print and real time events. They must build brand awareness in increasingly noisy (and competitive) marketplaces. To rise above the noise, marketers must become well-versed in all things rich media -- using images, short and long form videos, and interactive contents in new ways to raise awareness, deliver powerful experiences, and boost engagement.
Everyone wants a great website. Few know what it takes.
Building engaging websites and apps are often primary goals for developers and marketers. The key to increasing your site’s performance is making your content relevant and engaging, and your website fast and fun to use.
Doug Sillars, a digital nomad and a freelance mobile-performance expert, answers questions about video streaming and delivery, website optimization, and more.
Doug Sillars, a freelance mobile-performance expert and developer advocate, is a Google Developer Expert and the author of O’Reilly’s High Performance Android Apps. Given his extensive travels across the globe—from the UK to Siberia—with his wife, kids, and 11-year-old dog, Max, he has been referred to as a “digital nomad.” So far in 2018, Doug has spoken at more than 75 meetups and conferences!
Over the past several years, I've had a chance to participate in hackathons, as part of teams that developed a social payment app and helped users decide meals to cook. But it wasn't until last month that I got to experience a hackathon from the other side, as a judge.