Part 1 of this series discusses the optimal way of delivering progressive video streams by taking advantage of modern, efficient codecs. That approach is ideal for short-form (under 60 seconds) videos and for videos displayed at a low resolution, such as ads and previews. But what if you're delivering longer videos with a higher resolution? No matter that you could offer them as a single file through progressive streaming, your viewers might still run into issues, such as buffering, slow start of playbacks, or even playback failures.
As you may have heard, Cloudinary, the end-to-end media management solution, now has a certified cartridge with Salesforce Commerce Cloud (formerly Demandware), one of the industry's most agile and scalable eCommerce platforms. The Cloudinary cartridge enables you to simplify and automate the process of manipulating, optimizing, and delivering images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.
We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.
Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.
Widely acclaimed as the world’s biggest sporting event, the World Cup has established itself as the most captivating tournament to look forward to across the globe. Dating back to 1930, when the first World Cup was hosted in Uruguay, it has always engendered numerous moments of excitement, not only for the participating teams but also for the countries they ably represented. Little could anyone have anticipated that a game of 22 able-bodied men running to take possession of a leather ball could become so famous.
Automating the categorization of your images and videos can help democratize access to your organization's creative assets. Many teams throughout your organization have likely spent a lot of time and effort generating high-quality content, but it'd be all for naught if the content just ends up in some anonymous folder on somebody's hard drive or is randomly dropped into your cloud storage with no functional organizational strategy.
Short-form videos—hero banners, product pages, ads, social content—are popping up on the web in places never seen before. This trend could become challenging because of the many formats and codecs, let alone inadequate expertise on what best to adopt for web consumption. Nowadays, most people are familiar with image formats (JPG, PNG, and so forth), but ask them about High Efficiency Video Coding (HEVC), Vorbis, and VP9, and their eyes glaze over.
Developers are always looking for new and creative ways to deliver content that resonates with the way users feel. Often using the latest technical innovations the market has to offer such as Artificial Intelligence (AI) and Machine Learning (ML). What better way to demonstrate innovative uses of these technology in a consumer market than capturing expressions from your users and then serving content based on that expression!
<video> HTML tag was first introduced in 2007, Web Hypertext Application Technology Working Group (WHATWG)(https://whatwg.org/) took interactivity with the Web to a whole new level. No longer do you have to tackle unique plug-ins or insert weird markups before posting videos online. Who still remembers the Flash days?
Globally, approximately two billion people now own smartphones, which also feature cameras capable of capturing photos and videos of a tonal richness and quality unimaginable even five years ago. Until recently, those cameras behaved mostly as optical sensors, catching light that determines the resulting image's pixels. The next generation of cameras, however, can blend hardware and computer-vision algorithms that apply to an image's semantic content, spawning creative mobile photo and video apps.