Cloudinary Blog

Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.

Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?

In the early days of the web, the only thing that mattered was getting that content out to users no matter how long it took or what resources it consumed. As a matter of fact, users seemed to understand and were ready to wait till whenever there browser's loading spinner stops and the contents displayed.

Once upon a time, in long forgotten browser versions, getting a video into a website required creating and embedding Flash resources. But these days, all modern browsers support HTML5, including the HTML5 <video> tag, which means you’ve got a built-in video player that anyone can use.

On top of that, the videos may need to be further manipulated to fit the graphic design of the web application, whether that entails cropping, resizing, rotating, trimming, adding overlays, or even applying filters and various effects.