Cloudinary Blog

Blog posts of 'Video' tag - Page 2
What’s New for Video in E-Commerce

With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.

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Automatic Video Creation for Social Media at Scale

With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. There’ve been a few successful techniques over the last couple of years to help with that, such as—

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Animated GIF? Convert to WebM or MP4

Short videos of animated GIFs are spreading like wildfire around the web, especially in media and news sites, and people frequently share animated GIFs on social apps. However, because those GIFs are not optimized, their sizes are huge, consuming heavy bandwidth and slowing down page loads. Also, resizing and transforming a large number of animated GIFs, one by one, to match the graphic design of your site or app is a lengthy, CPU-intensive process.

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Magento partnership for delivering visual shopping experiences

When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.

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Insight on Digital Retail Transformation

You only have to be a consumer to know that digital has dramatically transformed the consumer buyer journey. It stopped being linear and location-based a long time ago. So what can retailers do to deliver the kinds of digital experiences that today’s consumers have come to expect?

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