Bleacher Report is a global digital destination for sports fans, creating and collaborating on content at the intersection of sports and culture. Owned by Turner, a division of Time Warner, Bleacher Report's website and social channels focus on sports culture for the next generation of fans. Bleacher Report also has a five-star mobile app and popular email newsletters, which are part of the company’s strategy for instantly delivering in-depth articles, results and video highlights personalized for users’ favorite teams, players and leagues.
From time immemorial, information and communication has been critical to society. Over time, the means and methods of communicating has evolved considerably, starting with storytelling amongst the early men to print in the 1600s.
Most web analytics only look at page interactions. But what happens when the major content on your page is a video. You want to know when and how long your users are interacting with your media, when they paused to take a closer look at your media content and when they skipped some content because it wasn’t relevant to them. These - along with a lot of other reasons - are why you should not only analyze open/visits rates, but also drill down in the media content.
My work demands that I stay away from my phone and mobile notifications in order to be as productive as possible each day. It’s not unusual to find me at my desk for a total 12 hours a day (I work remotely), with four hours going to browsing the internet.
The last time you scrolled through the feed on your favorite social site, chances are that some videos caught your attention, and chances are, they were playing silently.
On the other hand, what was your reaction the last time you opened a web page and a video unexpectedly began playing with sound? If you are anything like me, the first thing you did was to quickly hunt for the fastest way to pause the video, mute the sound, or close the page entirely, especially if you were in a public place at the time.
Due to significant growth of the web and improvements in network bandwidth, video is now a major source of information and entertainment shared over the internet. As a developer or asset manager, making corporate videos available for viewing, not to mention user-uploaded videos, means you also need a way to categorize them according to their content and make your video library searchable. Most systems end up organizing their video by metadata like the filename, or with user-generated tags (e.g., youtube). This sort of indexing method is subjective, inconsistent, time-consuming, incomplete and superficial.
Videos in web sites and apps are starting to catch up with images in terms of popularity and they are a constantly growing part of the media strategy for most organizations. This means bigger challenges for developers who need to handle these videos in their web sites and mobile apps. Cloudinary's mission is to solve all developer needs around image and video content management. In this blog post, we are excited to introduce Cloudinary's complete cloud-based video content management solution for developers.