Cloudinary Blog

We’re excited to announce Cloudinary’s integration with SAP Commerce Cloud, through which the latter’s customers can significantly boost the visual media experience on their website or app.

SAP Commerce Cloud powers some of the largest e-commerce sites (B2C, B2B, and B2B2C businesses), complete with building blocks like storefront design and order management. Reinforced with Cloudinary’s laser-sharp focus on optimizing, managing, and delivering images and videos, the new extension will enable SAP Commerce Cloud customers to create unique and engaging visual experiences effortlessly.

While managing marketing campaigns, you’ve most likely come across situations whereby a campaign must go live ASAP. Or, last-minute changes in the content, design, or brand guidelines emerge just before launch. In those circumstances, getting your creative team to generate new images or modify existing ones on a tear can lead to a lot of stress and missed deadlines. To help you navigate those rough waters, we are releasing an integration of Cloudinary with the Salesforce Marketing Cloud (SFMC) content builder.

The digital economy is driven by highly visual experiences. After all, viewers process images 60,000 times faster than text. Therefore, it’s no surprise that top-notch visual media has been an essential component of a captivating e-commerce experience for years. Nor is it surprising that visual media’s importance only rose during the COVID-19 pandemic, a reality for all retailers, including our client Levi’s.

As pandemic restrictions necessitated, many shopping trips in 2020 took place outside the traditional brick-and-mortar store, or at least void of the physical aisle-browsing experience. Same-day curbside pickup became a safe and convenient alternative, and e-commerce transactions skyrocketed as consumers shopped online. In fact, Digital Commerce 360 estimates that, compared to 2019, e-commerce transactions grew by more than 40% last year.

Today’s tremendous growth in e-commerce means that competition among businesses is heating up. One way to gain a competitive edge is to boost your product’s authenticity by incorporating user-generated content (UGC) into your product pages.

This tutorial shows you how to do the following:

It is not every evening that you get executives from leading brands, e-businesses, and media organizations, some of them Fortune 500 companies, in one “room.” That was what made Cocktails With Cloudinary—a virtual mixology experience hosted by Rob Floyd, global liquid chef and star of the hit TV show Bar Rescue—so special.

To engage with modern users, today’s websites must be extremely visual. Even though high-quality images and videos can help keep visitors on the site and convert them, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to bounce off.

Although bringing products to life with high-quality video started as a nice-to-have feature, video has become a key part of e-commerce. Consumers expect to see product videos before making purchasing decisions, especially since the COVID-19 pandemic has prevented them from browsing products in person, significantly expanding the e-commerce market.

Without necessarily knowing it, you may well be a Vorwerk customer: this great German family-owned company is behind the powerful Kobold vacuum cleaner, as well as a wide range of cosmetics, skin and body care products through its Jafra subsidiary. 

Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.

It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.