E-commerce is a dynamic business. Shoppers are constantly browsing sites for the best deals or for the latest of their favorite products, adding to wish lists, and exploring product recommendations from friends and influencers. On the other hand, online vendors are always on a tear to try to draw in shoppers and convert clicks to cash with various techniques, such as by reducing page-load time, posting compelling product images, and aggressively targeting ads.
“For those of you who are watching in black and white, the pink is next to the green.” (Ted Lowe)
We often laugh about snooker (think billiards if you’ve never heard of snooker) commentaries back in the days of black and white television, but for approximately 300 million people worldwide, the seemingly simple task of distinguishing colors is a daily challenge. Color blindness, or Color Vision Deficiency (CVD), affects roughly one in twelve men, and one in two hundred women. That's over 8% of the population - a significant percentage of your potential customers who may be missing vital information or unable to engage fully with your site. Couple that with increasing legislation promoting accessibility and it's easy to see why you should care about color.
At TedsVintageArt.com, we digitally restore historic maps and sell their art prints on multiple platforms, such as Amazon, Etsy, eBay, and Houzz. As our operations ramped up years ago, it took an inordinately long time to generate custom images for our products. Plus, since we sell art, it behooves us to produce multiple high-quality images for each print, which was another time-consuming task.
With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.
Following Naveen's post on integrating Cloudinary into your Shopify store, here are all the technical details you need to:
Note that the above tasks are just the starting points for making Cloudinary DAM work with Shopify through APIs and showcasing the benefits, not an official procedure for integrating Cloudinary with Shopify. Feel free to expand on these tasks to create your own solutions.
Of late, we’ve seen an increasing number of Cloudinary customers on Shopify and Shopify Plus. Since we first wrote about using Cloudinary with Shopify a while ago, both Shopify and Cloudinary have evolved to better support customers through advancements in our platforms. This post highlights three important areas in which you can integrate Cloudinary’s latest technology and tools with Shopify to accomplish the following tasks:
Part of what draws us to retail stores is their ability to connect to our senses: sight, touch, hearing, and smell. Connections that extend beyond products include decor and store employees. When transforming the experience into online shopping, these natural senses are substituted with a sense of the virtual experience.
There’s no denying that the Covid-19 global pandemic has changed the world of e-commerce. In our own personal lives as consumers, we’ve made shifts that were unthinkable just a couple of months ago. Sheltering in place, social distancing, and caring passionately about the health and wellbeing of our community are now an intrinsic part of our lives. Nielsen1 identifies six thresholds that consumers are moving through as they progress through the stages of this pandemic globally.
Having an eCommerce platform that both provides a seamless and satisfactory shopping experience, while also serving as a powerful back-office system is crucial to business success today.
As a leading eCommerce platform, Magento offers numerous essential features. Additionally, you can leverage its extensions, such as those for dedicated payments and advanced media management, for other purposes. Cloudinary, long a popular Magento extension, just released a new version with the following powerful features:
Approximately 250 attendees, mostly from the food-and-beverage sector, attended the Digital Food & Beverage 2019 conference in Austin, Texas on July 15-17. Brands abounded among the participating companies, including Kraft Heinz, Brown-Forman, Coca-Cola, Anheuser-Busch InBev, PespiCo, and Nature’s Bakery. Besides representing Cloudinary at the booth, my three teammates—Alexa, Dave, and Roseann—and I joined numerous interesting meetings and demos, sharing many enlightening conversations with the sponsors, speakers, and attendees.