Using a company’s software in-house was made famous by Microsoft’s adoption of the term “eating our own dog food” to refer to the request to employees to use the alpha and beta versions of their products. This story, “Drinking Our Own Champagne” refers to our serving videos created by our Customer Training team with the Cloudinary Video Player to implement a business initiative and enhance site performance.
I think we can all agree images and videos, ubiquitous on today’s websites and mobile apps, are a core component of our digital life. They are no longer just important elements of the visual web story; they are that story. Equally crucial are interactive experiences, such as social discovery, 3D modeling, live shoppable videos, and even artificial or virtual reality.