Like it or not, visuals tell better stories than words. But using images and videos on a website presents challenges. This article is a follow-up to Website Image Performance Improvement, in which we discussed how to upload, store, manipulate, optimize and deliver images, efficiently and effectively. Now, let's talk video.
Update:In this post, we clarify that not all browsers natively support HLS or MPEG-DASH, and thus in order to deliver adaptive streaming video to all devices, you should deliver it using a video player that supports your chosen format. In December of 2017, Cloudinary released its own Video Player, which enables you to easily embed a player in your web page that can stream any HLS or MPEG-DASH video. For details, see the Video Player announcement blog post and the Video Player documentation.
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. It’s not only for wired devices, though. More and more, consumers are accessing video where they want it, when they want it, on whatever device that happens to be nearby.