Cloudinary Blog

Blog posts of 'video' tag
HTTP Live Streaming Without the Hard Work | Cloudinary Blog

You know that moment when you click a video link on your phone while on your way to grab a coffee from the office kitchen, but then you get that annoying buffering icon, and just give up? That video might have been interesting, maybe even valuable, but it’s just not worth your time.

Millions of users repeat this experience every day: stealing a couple minutes before starting work, stretching the time before going to sleep or getting out of bed, grabbing a quick break in between other planned tasks, etc. In any of these scenarios, a short video can be a great way to learn more about a concept, product, or get the latest news, but our ‘free’ moments are precious and we are not going to waste them waiting for heavy videos to download to our phones and other devices. Even when we do have more time to spare, we find ourselves too impatient to wait for any video that buffers for too long.

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As video use and requirements grow - so do the challenges
Video is an increasingly important component for websites and apps, as consumer demand for and consumption of video content is growing. It’s not only for wired devices, though. More and more, consumers are accessing video where they want it, when they want it, on whatever device that happens to be nearby.
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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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HTML5 video player with cloud based video transcoding

Once upon a time, in long forgotten browser versions, getting a video into a website required creating and embedding Flash resources. But these days, all modern browsers support HTML5, including the HTML5 <video> tag, which means you’ve got a built-in video player that anyone can use.

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Introducing cloud based service for video management

They say that a picture is worth a thousand words. For modern websites, a video surely takes the visual impact to a whole new level.

Nowadays, people enjoy the amazing capability of shooting videos with smartphone cameras that easily fit in their back pockets and are accessible nearly everywhere. Modern web applications have an opportunity to dramatically increase their visual impact by showcasing these videos online. Between news reports, user shared video snippets, explainer videos and ad campaigns, we see more and more videos appearing daily in our visited websites.

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Animated GIF? Convert to WebM or MP4 | Cloudinary Blog

Short animated GIF-based video sequences seem to be spreading like wildfire around the web.

Media and news sites display short video segments, social apps allow their users to share animated GIFs with their friends, and while the dated animated GIF format is very useful for this purpose, it has one significant disadvantage - its huge file size.

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