Cloudinary Blog

What Zedd, baked cookies and video management have in common

Cloudinary at AWS re:Invent 2015

Last week Cloudinary attended, and exhibited at, its first ever Amazon Web Services (AWS) re:Invent. The event was packed with a multitude of companies, promoting their products and enticing passers by into their booths with cool t-shirts mini robots and even freshly baked cookies. With a full team manning the booth, we perfected our pitch and attracted a steady stream of visitors. Even some of Cloudinary’s favorite customers stopped by to say hello! Redbull, Stylight and Accenture to name a few.


As we chatted with attendees about Cloudinary’s image and video management solution, perhaps the biggest question on their minds was how to best manage videos.  It shouldn’t come as a surprise that video is front of mind now, since the amount of video traffic is growing exponentially. According to the Cisco Visual Networking Index, consumer Internet video traffic will account for 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. In fact, according to the index, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019, as it’s projected that every second, nearly a million minutes of video content will cross the network by that time.


Specifically what visitors to our booth wanted to know was the best ways to optimize video for web browsers and mobile devices, and how to transcode video so that when it is uploaded, it can be automatically converted to all relevant formats suitable for web viewing.


At our booth, we had the chance to explain how Cloudinary can easily help them address these significant challenges with our media upload API and URL-based video manipulation API. We enable them to embed video in websites using HTML5 video tags (or Flash), transcode and resize/manipulate videos to fit their website and then deliver these videos to users via a fast content delivery network (CDN).


During our demonstrations, we showed all the great features of Cloudinary’s video management service, including the ability to:


  • Stream videos to web browsers/mobile devices using simple HTTP URLs

  • Embed videos in web pages

  • Resize, trim and rotate videos

  • Adjust the video settings and apply effects

  • Create image thumbnails of any frame of the video

  • Add watermarks, image and video overlays

  • Manipulate and stream audio

  • Convert the video to an animated GIF

  • Upload media files via an API


But these aren’t the only things Cloudinary can do with video. For the full breadth of possibilities, check out our Video Manipulation and Delivery page or contact us at to see how we can help solve any problems you’re having with video.

Recent Blog Posts

A New, Simple Tool for Creating Text Overlays for Images

Many Cloudinary users desire a UI for tasks like creating text overlays for images, which they then embed on webpages or download for marketing campaigns. Generating such overlays with the Cloudinary Media Library UI involves a bit of a learning curve, especially if they require multiple fonts or text lines, which even experienced users might find challenging to implement.

Read more
Transitioning JPEG-Based to JPEG XL-Based Images for Web Platforms

When the JPEG codec was being developed in the late 1980s, no standardized, lossy image-compression formats existed. JPEG became ready at exactly the right time in 1992, when the World Wide Web and digital cameras were about to become a thing. The introduction of HTML’s <img> tag in 1995 ensured the recognition of JPEG as the web format—at least for photographs. During the 1990s, digital cameras replaced analog ones and, given the limited memory capacities of that era, JPEG became the standard format for photography, especially for consumer-grade cameras.

Read more

Amplify Your Jamstack With Video

By Alex Patterson
Amplify Your Jamstack With Cloudinary Video

As defined by Amazon Web Services (AWS), Amplify is a set of products and tools with which mobile and front-end web developers can build and deploy AWS-powered, secure, and scalable full-stack apps. Also, you can efficiently configure their back ends, connect them to your app with just a few lines of code, and deploy static web apps in only three steps. Historically, because of their performance issues, managing images and videos is a daunting challenge for developers. Even though you can easily load media to an S3 bucket with AWS Amplify, transforming, compressing, and responsively delivering them is labor intensive and time consuming.

Read more
Cloudinary Helps Move James Hardie’s Experience Online

While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial construction. These are materials that its buyers ideally want to see up close, in detail. When customers have questions, they expect personal service.

Read more