Cloudinary Blog

What Zedd, baked cookies and video management have in common

Cloudinary at AWS re:Invent 2015

Last week Cloudinary attended, and exhibited at, its first ever Amazon Web Services (AWS) re:Invent. The event was packed with a multitude of companies, promoting their products and enticing passers by into their booths with cool t-shirts mini robots and even freshly baked cookies. With a full team manning the booth, we perfected our pitch and attracted a steady stream of visitors. Even some of Cloudinary’s favorite customers stopped by to say hello! Redbull, Stylight and Accenture to name a few.


As we chatted with attendees about Cloudinary’s image and video management solution, perhaps the biggest question on their minds was how to best manage videos.  It shouldn’t come as a surprise that video is front of mind now, since the amount of video traffic is growing exponentially. According to the Cisco Visual Networking Index, consumer Internet video traffic will account for 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014. In fact, according to the index, it would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019, as it’s projected that every second, nearly a million minutes of video content will cross the network by that time.


Specifically what visitors to our booth wanted to know was the best ways to optimize video for web browsers and mobile devices, and how to transcode video so that when it is uploaded, it can be automatically converted to all relevant formats suitable for web viewing.


At our booth, we had the chance to explain how Cloudinary can easily help them address these significant challenges with our media upload API and URL-based video manipulation API. We enable them to embed video in websites using HTML5 video tags (or Flash), transcode and resize/manipulate videos to fit their website and then deliver these videos to users via a fast content delivery network (CDN).


During our demonstrations, we showed all the great features of Cloudinary’s video management service, including the ability to:


  • Stream videos to web browsers/mobile devices using simple HTTP URLs

  • Embed videos in web pages

  • Resize, trim and rotate videos

  • Adjust the video settings and apply effects

  • Create image thumbnails of any frame of the video

  • Add watermarks, image and video overlays

  • Manipulate and stream audio

  • Convert the video to an animated GIF

  • Upload media files via an API


But these aren’t the only things Cloudinary can do with video. For the full breadth of possibilities, check out our Video Manipulation and Delivery page or contact us at to see how we can help solve any problems you’re having with video.

Recent Blog Posts

CoreMedia Adds Cloudinary to its CoreMedia Studio Platform

Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.

Read more
Facial-Surveillance System for Restricted Zones

In Africa, where Internet access and bandwidth are limited, it’s not cost-effective or feasible to establish and maintain a connectivity for security and surveillance applications. That challenge makes it almost impossible to build a service that detects, with facial-recognition technology, if someone entering a building is authorized to do so. To meet the final-year research requirement for my undergraduate studies, I developed a facial-surveillance system. Armed with a background in computer vision, I decided to push the limits and see if I could build a surveillance system that does not require recording long video footage.

Read more
Complex Networks Case Study

Complex Networks has been using Cloudinary since 2014 to manage and optimize images across seven websites and two mobile apps, making editorial workflow more efficient, improving page performance and load time, and increasing user engagement. Cloudinary was instrumental in enabling Complex Networks to redesign its web properties. Without the flexibility that Cloudinary offers to both creative and development teams, it would not have been possible for Complex Networks to achieve such a fast time to market.

Read more
Automate Placeholder Generation and Accelerate Page Loads

If you run a Google search on LQIP you’ll see very few relevant articles, very little guidance, and definitely no Wikipedia articles. In this post, we’ll discuss some of the feedback on LQIP we have gathered from the community and suggest and open for conversation a few approaches based on the built-in capabilities of the Cloudinary service. Specifically, we’ll explain what LQIP are, where they are best used, and how you can leverage them to accelerate page loads and optimize user experience.

Read more
Best Practices for Optimizing Web Page Speed

If you're like most consumers today, you engage more with pictures or videos on a website than text. The stats don't lie - four times as many visitors would rather watch a video about a product than read about it, and sites with compelling images average twice as many views as text-heavy ones.

Read more
A day of fun with Girls Who Code and Cloudinary

During both my computer science studies and work in the tech field, there have not been a lot of women present. While our ranks have grown, women still make up only a small percentage. In many ways, I think the traditionally male-dominated world can be intimidating to women and girls who may be interested in pursuing these types of tech careers.

Read more