{"id":21293,"date":"2015-06-18T14:17:14","date_gmt":"2015-06-18T14:17:14","guid":{"rendered":"http:\/\/how_answers_com_manage_millions_of_images"},"modified":"2024-08-21T18:16:42","modified_gmt":"2024-08-22T01:16:42","slug":"how_answers_com_manage_millions_of_images","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/how_answers_com_manage_millions_of_images","title":{"rendered":"Case study: How Answers.com manage millions of images"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>When was the last time you\u2019ve asked Google about your favorite band, movie star, or personal hobby? I can only assume that one of the first results that came up was from <strong><a href=\"http:\/\/www.answers.com\">Answers.com<\/a><\/strong>. Nearly everyone knows this website, which is on the Quantcast Top 10 most visited sites in the world.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary\/image\/upload\/w_200,dpr_2.0\/twvprtnzxh1z9vkl7veh.png\" alt=\"Answers.com logo\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"200\" height=\"42\"\/>\nToday, we would like to offer a glimpse at the way Cloudinary helps manage the millions of images on Answers.com\u2019s website, transform them automatically for the perfect fit and deliver them beautifully and ultra fast to Answers\u2019 visitors.<\/p>\n<h2>The Challenge<\/h2>\n<p>When it comes to a website on a scale such as Answers, images account for a significant portion of the site\u2019s appeal. The engineering team needs to handle an incredible volume of image uploads in a fast and secure way, storing the images and applying all sorts of graphic modifications before delivering them to the end-users in the most optimal and quick way. These are complex and time consuming tasks. There is an evident business need to optimize this process, as even a single-digit improvement in one of these areas can mean a significant saving of time, money and headache, while improving user satisfaction, conversion and time on site.<\/p>\n<p>When we first met <strong>Amod Setlur, Answers\u2019 VP engineering<\/strong>, and his team, they were looking to update and facilitate the way they were working with images. Answers\u2019 business needs were growing as the company expanded, and they required a robust, scalable system for their image capabilities. Supporting this scale required re-engineering on their part and they felt that a better solution for such a common problem must be out there. Answers was looking for a partner to help get things out of the door faster, while answering their evolving image requirements. With the rapid growth of content and images added to the site, they needed a solid, scalable solution to support that in a cost effective manner.<\/p>\n<p>In Amod\u2019s own words, \u201cImages are a significant part of Answers.com and essential for creating a positive user experience. Our in-house solution was suitable for some time but we quickly outgrew it and needed a partner to help us with our image needs. We felt that the ability to use a platform that is dynamic enough to support our product requirements in different volume levels and growth was critical for our business.\u201d<\/p>\n<h2>The Cloudinary Solution<\/h2>\n<p>Keeping in mind Answers\u2019 business needs, Cloudinary appeared to fit all their requirements and then some. Amod\u2019s team was on a tight schedule to bring in a solution that works fast out of the box and can support the scope of Answers.com. Cloudinary was chosen for the task.<\/p>\n<p>Answers\u2019 integration with Cloudinary was fast and seamless. They have been leveraging Cloudinary\u2019s special S3 setup which allows them to use their AWS S3 bucket and have their files transformed on-the-fly. Cloudinary met all of Answers\u2019 requirements, offering unparalleled scale and powerful support, particularly for the site\u2019s user-generated content.<\/p>\n<p>With Cloudinary, all images uploaded to Answers and displayed across endless options of consumer devices are automatically normalized, resized to scale using face detection-based cropping, and optimized while supporting a large set of image formats including animated GIFs, vector graphics and even PDFs. Cloudinary can also easily handle Answers.com\u2019s massive inbound traffic.<\/p>\n<p>\u201cCloudinary helps us manage millions of images, transform them automatically and deliver them to our users instantly. Cloudinary allows us to perform fast image transformations with multiple graphic and design effects, ensuring that our website is exactly as we need it.\u201d Amod explains.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary\/image\/url2png\/c_fill,g_north,w_600,h_400,dpr_2.0\/http:\/\/www.answers.com\/entertainment\" alt=\"Answers.com screenshot\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"600\" height=\"400\"\/><\/p>\n<h2>The Results<\/h2>\n<p>\u201cWhere everyone is an expert at something.\u201d This is the Answers.com tagline. Answers is certainly a place for experts to share their knowledge to enrich others. We are proud that our expertise helped empower theirs.<\/p>\n<p>\u201cAnswers.com has been using Cloudinary for several months now. We already notice the business benefits of using the Cloudinary platform &#8211; from saving significant developer time, to improving the time and effort required to manage and transform images, especially at our scale. The integration was immediate and customer support was always spot on. Cloudinary has proven itself as a great partner for the long run.\u201d<\/p>\n<p>Are you an existing customer and would like to share your Cloudinary experience? <a href=\"https:\/\/cloudinary.com\/contact\">Drop us a line<\/a>, we would be happy to feature your story!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[47,281],"class_list":["post-21293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-success-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Answers.com utilizes Cloudinary to manage 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