{"id":21307,"date":"2015-08-25T12:34:00","date_gmt":"2015-08-25T12:34:00","guid":{"rendered":"http:\/\/taking_the_labor_out_of_baby_books"},"modified":"2024-10-02T13:25:59","modified_gmt":"2024-10-02T20:25:59","slug":"taking_the_labor_out_of_baby_books","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/taking_the_labor_out_of_baby_books","title":{"rendered":"Cloudinary helps Baby&#8217;s First App to tke the labor out of baby books"},"content":{"rendered":"<div><\/div>\n<div><strong>Cloudinary helps Baby\u2019s Firsts App deliver images quickly and preserve consistency from app to print.<\/strong> Baby\u2019s Firsts is a free iPhone app that helps parents collect photos, instantly share photos via Facebook, Twitter and Flickr, and produce photo albums of their baby\u2019s first year. Using more than 300 creative, developmentally timed reminders to capture key moments and milestones, the easy-to-navigate app enables parents to store photos in the cloud and create customized photo pages that are then transformed into heirloom-quality, printed baby books.<\/div>\n<h3><strong>The Challenge:<\/strong> <strong>Managing Storage and Seamlessly Supporting Image Transformations<\/strong><\/h3>\n<div><strong><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px 15px 15px 0; float: left;\" src=\"https:\/\/res.cloudinary.com\/cloudinary\/image\/upload\/w_200\/babys_firsts_app.jpg\" alt=\"Baby's Firsts App\" width=\"200\" height=\"392\" \/><\/strong><\/div>\n<div>While Baby\u2019s Firsts is an app for new parents, what goes on behind the scenes is far more complex. As developers were creating the Baby\u2019s Firsts app, they needed a storage solution that included enough space to store all the high-resolution photos that parents were taking and the customized pages they were creating, as well as a way to accurately move those photos and pages from the cloud to the printer.<\/div>\n<div><\/div>\n<div>\u201cWe used Amazon S3 for storage in the past, and we assumed we\u2019d do that again with this app,\u201d said <strong>Kevin Bridges, innovation leader for the Baby\u2019s Firsts app team<\/strong>. \u00a0\u201cBut the problem we ran up against was that our users were moving their photos around in our design frames, zooming in and cropping the images, and it was difficult to maintain those exact changes when the pages were transferred to the printer. I\u2019ve done a lot of personalized print applications, and it\u2019s always tough to re-render documents at various stages in the process and ensure continuity of the image.\u201d<\/div>\n<div><\/div>\n<div>Initially the team thought that they would have to spend time developing a specialized app internally that would enable them to manage the different image transformations and reapply them correctly in the book creation process. But one of the developers had experience with Cloudinary, a comprehensive cloud-based image management solution, which solved Baby\u2019s Firsts storage and image transformation challenges in a single solution.<\/div>\n<h3><strong>The Cloudinary Solution:<\/strong> <strong>Maintaining Image Consistency from App to Printing<\/strong><\/h3>\n<div>Since its launch in October 2014, there have been 105,000 downloads of the Baby\u2019s Firsts app. More than 80,000 profiles have been created, and on a weekly basis, there are approximately 8,000 unique users, who are highly active, averaging about eight photo uploads per week.<\/div>\n<div>\u201c<strong>Our users are thrilled with the app\u2019s ease of use, the seamlessness of the process, and relieved to have a solution that saves time and reduces \u2018baby book guilt\u2019<\/strong>\u201d Bridges said. \u00a0And at the heart of this success is Cloudinary.<\/div>\n<div>Cloudinary enables Baby\u2019s Firsts to upload any image type from just a few images, to millions a day, through a variety of means \u2013 API, interactive manual uploads and customizable widgets that can be embedded into websites and apps \u2013 to its highly available, redundant, cloud-based persistent storage, with revision tracking and automatic back up. Cloudinary also supports processing of image transformations and transformations on every device and at every resolution, without requiring local software installation or ongoing maintenance.<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin: 5px 15px 5px 0;\" src=\"https:\/\/res.cloudinary.com\/cloudinary\/image\/upload\/w_200\/babys_firsts_collection.jpg\" alt=\"Baby's Firsts Collection\" width=\"200\" height=\"301\" \/><\/p>\n<div>For Baby\u2019s First&#8217;s, once the app is downloaded and a profile is created, users upload photos of their child to the app, which pushes the high-resolution images to Cloudinary for storage. Baby\u2019s Firsts then shows users a \u201cmoment tile\u201d, a low-resolution version of the photo, which they can transform through Cloudinary\u2019s cloud-based service, within a customized designed frame, which is then mapped to a book page. \u00a0By serving up screen-sized images to the app, Baby\u2019s Firsts minimizes the bandwidth it requires, making it quicker to access photos and create the baby book pages.<\/div>\n<div>Cloudinary enables users to rotate, scale and crop photos within the frames \u00a0and then saves transformed images as a unique URL for each page of the baby book. \u00a0Every time that page is rendered, the image will appear just as the user saved it.<\/div>\n<h3><strong>Cloudinary\u2019s Quick Photo Delivery and Customization Equal Happy Parents<\/strong><\/h3>\n<div>Less than one year from its launch, app users have already captured more than 2.7 million moments! \u201cThe most important thing is that Cloudinary delivers a quick experience for our customers,\u201d Bridges noted. \u201cEvery time a parent captures a baby photo, it is uploaded to the cloud and can be automatically incorporated into a design by the corresponding milestone. We couldn\u2019t do that without Cloudinary \u2013 it\u2019s something that keeps all of our users\u2019 photos organized for them and allows us to produce a quality product that looks exactly like how our customers expect it to.\u201d<\/div>\n<div>Are you using Cloudinary and would like to share your story? <a href=\"https:\/\/cloudinary.com\/contact\">Let us know<\/a>! We would be happy to tell our readers about it.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cloudinary helps Baby\u2019s Firsts App deliver images quickly and preserve consistency from app to print. Baby\u2019s Firsts is a free iPhone app that helps parents collect photos, instantly share photos via Facebook, Twitter and Flickr, and produce photo albums of their baby\u2019s first year. Using more than 300 creative, developmentally timed reminders to capture key [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":21308,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[47,281],"class_list":["post-21307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-success-story"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Baby&#039;s Firsts save development time with Cloudinary<\/title>\n<meta name=\"description\" content=\"This case study describes how Baby&#039;s Firsts save development time and improve site performance using Cloudinary&#039;s comprehensive image management service\" 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