{"id":21358,"date":"2016-03-03T13:38:31","date_gmt":"2016-03-03T13:38:31","guid":{"rendered":"http:\/\/solving_the_rubik_s_cube_and_conversion_rate_puzzle_for_retailers"},"modified":"2024-10-01T14:17:01","modified_gmt":"2024-10-01T21:17:01","slug":"solving_the_rubik_s_cube_and_conversion_rate_puzzle_for_retailers","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/solving_the_rubik_s_cube_and_conversion_rate_puzzle_for_retailers","title":{"rendered":"Solving the Rubik\u2019s Cube of Retail Conversion Rates"},"content":{"rendered":"
<\/div>\n
Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West<\/a>, an annual event for ecommerce and multichannel retailers that took place in Palm Springs.<\/div>\n
For these individuals, the most important considerations about their websites are user experience and conversion rates. Sometimes it can be a puzzle to figure out how to better engage their visitors, boosting the time they spend on the site and turning that time into money through online sales.<\/div>\n
<\/div>\n
\"eTail<\/div>\n
There are many pieces to the UX and conversion rate puzzle, but oftentimes users disengage and leave websites because they load too slowly or feature low-quality images. That\u2019s where Cloudinary can help, enabling them to optimize image size and quality for any device their visitors are using.<\/div>\n

eTail West Booth<\/h3>\n
<\/div>\n
At our booth at eTail West, we had the chance to demo the Cloudinary solution for a lot of great brands, such as Home Depot, Office Depot, and Petco, to name a few. We were also able to meet up with several of our customers, updating on our latest features and catching up.<\/div>\n
<\/div>\n
Even while talking business and showing attendees how Cloudinary could impact their bottom line, we had a little fun with our giveaway, a Rubik\u2019s Cube. When we weren\u2019t doing demos, we were challenging attendees to races solving the Rubik\u2019s Cube.<\/div>\n
<\/div>\n
At eTail West, we made new friends, saw old colleagues and showed off a few of our Rubik\u2019s Cube skills\u2026 We can\u2019t wait to see what is in store for next year!<\/div>\n
<\/div>\n
For more information on how Cloudinary can help your company improve website conversion rates, Contact us<\/a> for more information.<\/div>\n
<\/div>\n
\"eTail<\/div>\n
\n

Conclusion<\/h3>\n
At eTail West, we made new friends, saw old colleagues and showed off a few of our Rubik\u2019s Cube skills\u2026 We can\u2019t wait to see what is in store for next year!<\/div>\n
<\/div>\n
For more information on how Cloudinary can help your company improve website conversion rates, Contact us<\/a> for more information.<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Usually we spend a lot of time working with and talking to developers, helping them address the challenges of managing media on their websites. Last week, we got a different perspective when we met with marketing and product pros at eTail West, an annual event for ecommerce and multichannel retailers that took place in Palm […]<\/p>\n","protected":false},"author":41,"featured_media":21359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[68,291],"class_list":["post-21358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-conference","tag-tradeshow"],"acf":[],"yoast_head":"\nA summary of our experience at the eTail West conference<\/title>\n<meta name=\"description\" content=\"Cloudinary attended eTail West last week, met up with some wonderful companies and spoke of the different challenges of managing your website's media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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