{"id":21376,"date":"2016-05-10T10:57:09","date_gmt":"2016-05-10T10:57:09","guid":{"rendered":"http:\/\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design"},"modified":"2024-08-15T14:23:58","modified_gmt":"2024-08-15T21:23:58","slug":"cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","title":{"rendered":"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design"},"content":{"rendered":"
<\/div>\n
mindbodygreen<\/a>\u00a0<\/strong>is a leading lifestyle brand dedicated to health and wellness. The company\u2019s website brings together leaders in the wellness world, best-selling authors, fitness experts, trusted healers, pioneering doctors, top chefs, celebrities and top-tier journalists to provide readers fresh, expert content and tools to help them live healthy, happy lives, regardless of their budget. The company was founded in 2009 and is headquartered in Brooklyn, N.Y<\/div>\n

The Challenge: Image-heavy web redesign<\/h2>\n
mindbodygreen\u2019s website has more than 10 million unique visitors each month<\/strong>, with about 55 percent of them accessing the site from mobile devices<\/strong>. In early 2015, the company began the process of rebranding, which included an art-directed, image-heavy redesign of its website<\/strong>.<\/div>\n
<\/div>\n
\u201cOur editorial workflow was being hindered by the fact that we have so many different image sizes on our website. If you analyzed our home page across multiple breakpoints<\/strong>, we had more than 20 different aspect ratios<\/strong> we needed to support,\u201d said Tim Glenister, mindbodygreen\u2019s CTO. \u201cWe had standard crops to make for each aspect ratio, then we would have to resize each image accordingly. This put a lot of pressure on our editorial team, and it was taking up too much of their time<\/strong> per article.\u201d<\/div>\n
<\/div>\n
The new design also used a lot more bandwidth<\/strong> than expected, as the site was serving between 25 million and 35 million pages a month<\/strong>. \u201cThe bandwidth dedicated to serving image content was skyrocketing because our visitors were consuming more images, especially our mobile users<\/strong>\u201d Glenister added. \u201cCosts were rising and our user experience was being impacted because they were downloading images that were much larger for the device they were using.\u201d<\/div>\n
<\/div>\n
\"mindbodygreen_website\"<\/div>\n

The Cloudinary Solution: Fast implementation and instant impact<\/h2>\n
About a month after launching the redesign of the mindbodygreen website, Glenister and his team realized the process they were using \u2013 which included Amazon CloudFront for serving static images \u2013 was going to be unsustainable in the long run because it was so time consuming for the editorial team.<\/div>\n
<\/div>\n
\u201cWe have really high image and quality standards on our website. Our creative team is always pushing the envelope when it comes to size, placement and quality. Cloudinary picks the right image for the users, on their device, and makes sure it’s optimized to load faster and reduce our bandwidth costs. We are using lazy loading, DPR parameters, and HTML picture tags with polyfill, which enables us to serve retina images to retina devices and standard images to other devices.\u201d — Tim Glenister, CTO, mindbodygreen<\/div>\n
<\/div>\n
\u201cInitially we looked at internal solutions and we tried some libraries that we had used in the past, but those did not meet the needs of our creative team, who had very high specifications and requirements,\u201d he said.<\/div>\n
<\/div>\n
They quickly started looking for solutions that would enable them to crop images on the fly<\/strong>, and examining how other image-heavy websites handled their image transformation<\/strong>. This search led them to Gawker\u2019s<\/strong> website, where they dug into the source code and discovered the unique URLs produced by Cloudinary<\/strong>.<\/div>\n
<\/div>\n
After reaching out to Cloudinary, mindbodygreen set up a trial of the solution and in less than a week was running it in production<\/strong>. \u201cImplementing the basic Cloudinary code took us less than a day<\/strong>\u201d Glenister said, adding that they were able to set up the source URLs so that Cloudinary could pull images off their servers. \u201cWithin a couple of weeks, we were using Cloudinary to transform all our site images, and implemented the flags and filters we needed to optimize our bandwidth<\/strong>.\u201d<\/div>\n
<\/div>\n
With Cloudinary, mindbodygreen can update the images for its 25,000 articles on-the-fly<\/strong>, optimizing them for any device and any resolution used by visitors<\/strong>. \u201cWe are using lazy loading, DPR parameters, and HTML picture tags with polyfill<\/strong>, which enables us to serve retina images to retina devices and standard images to other devices<\/strong>\u201d he said.<\/div>\n
<\/div>\n
Glenister mentions that there are many other image transformations, such as overlays, that they find useful as well. For example, Cloudinary enables conditional transformations that allow a logo overlay to be adjusted as a percentage of the image size, depending on the pixel width of the image<\/strong>. \u201cWe need to create three different images, over three different break points \u2013 requiring us to swap out images, which would have been challenging,\u201d he explained. \u201cWith Cloudinary we can do this with a single URL<\/strong>, and apply it to every image in our library, adding a transformation through code that could be live on our site the next day. Without Cloudinary, it would take several days to engineer this process<\/strong>.\u201d<\/div>\n
<\/div>\n
\u00a0\"mindbodygreen<\/div>\n
<\/div>\n
Glenister added that with Cloudinary, mindbodygreen also can easily conduct A\/B tests<\/strong>, in conjunction with Optimize.ly, to see what design works best. \u201cTo visually update the site with just code, versus having to change the underlying assets has been huge for the engineering and creative team. It has allowed us test creative concepts in real-time that would not have been possible before<\/strong>\u201d he noted.<\/div>\n

The Results: An improved user experience coupled with significant cost, time and bandwidth savings<\/h2>\n
The time and cost savings related to the move to Cloudinary were almost instantaneous<\/strong>. In just the first month<\/strong>, mindbodygreen was able to drop its image serving costs by 75 percent, while reducing page load by over 33 percent and page weight by 60 percent on average across devices.<\/strong><\/div>\n
<\/div>\n
\u201cWe\u2019re in a game where we need our users to have a great experience with our content, especially on mobile devices,\u201d Glenister said. \u201cBefore we used Cloudinary, we had a site that was serving a lot of images that were not appropriately sized, and that was slowing down the user experience and using up their bandwidth.\u201d<\/div>\n
<\/div>\n
The Cloudinary solution enables mindbodygreen\u2019s small team of about 30 individuals to be agile and move quickly<\/strong>, yet still have a strong brand based on the visual design the creative team envisions. Glenister estimates that the company is saving more than 400 minutes a week \u2013 almost a full day of work for a single person \u2013 by eliminating the manual processes related to image transformations.\u00a0<\/strong><\/div>\n
<\/div>\n
\u201cIt\u2019s hard to get any simpler than Cloudinary<\/strong>. In fact, it was almost scary how easy it was \u2013 we thought we had screwed something up,\u201d Glenister concluded. \u201cWe can now manage our assets more effectively with the Cloudinary solution, and we can play around with transformations and overlays to see how things react, since we\u2019re only transforming URLs. Cloudinary is indispensable to us<\/strong>.\u201d<\/div>\n
<\/div>\n
As mindbodygreen looks to the future evolution of their website, the relationship and partnership with Cloudinary is an important factor. \u201cWe\u2019re constantly looking to work with vendors who are a step ahead of us. We want them to be where we want to go,\u201d Glenister added. \u201cWe want our vendors to come to us, bringing us solutions we haven\u2019t even thought of before \u2013 and Cloudinary is one of those vendors. Cloudinary is indispensable to us.\u201d<\/div>\n
<\/div>\n
\n
Download case study<\/a><\/em><\/span><\/div>\n
\"case<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

mindbodygreen\u00a0is a leading lifestyle brand dedicated to health and wellness. The company\u2019s website brings together leaders in the wellness world, best-selling authors, fitness experts, trusted healers, pioneering doctors, top chefs, celebrities and top-tier journalists to provide readers fresh, expert content and tools to help them live healthy, happy lives, regardless of their budget. The company […]<\/p>\n","protected":false},"author":41,"featured_media":21377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[47,89,281],"class_list":["post-21376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-digital-asset-management","tag-success-story"],"acf":[],"yoast_head":"\nHow mindbodygreen reduce costs & save development time<\/title>\n<meta name=\"description\" content=\"Wellness website improves user experience by optimizing images and reducing bandwidth demands\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design\" \/>\n<meta property=\"og:description\" content=\"Wellness website improves user experience by optimizing images and reducing bandwidth demands\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-10T10:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T21:23:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240-png?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design\",\"datePublished\":\"2016-05-10T10:57:09+00:00\",\"dateModified\":\"2024-08-15T21:23:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\"},\"wordCount\":1156,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA\",\"keywords\":[\"Case Studies\",\"Digital Asset Management\",\"Success Story\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\",\"url\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\",\"name\":\"How mindbodygreen reduce costs & save development time\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA\",\"datePublished\":\"2016-05-10T10:57:09+00:00\",\"dateModified\":\"2024-08-15T21:23:58+00:00\",\"description\":\"Wellness website improves user experience by optimizing images and reducing bandwidth demands\",\"breadcrumb\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA\",\"width\":1540,\"height\":847},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloudinary.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"name\":\"Cloudinary Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloudinary.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\",\"name\":\"Cloudinary Blog\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"width\":312,\"height\":60,\"caption\":\"Cloudinary Blog\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How mindbodygreen reduce costs & save development time","description":"Wellness website improves user experience by optimizing images and reducing bandwidth demands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","og_locale":"en_US","og_type":"article","og_title":"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design","og_description":"Wellness website improves user experience by optimizing images and reducing bandwidth demands","og_url":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","og_site_name":"Cloudinary Blog","article_published_time":"2016-05-10T10:57:09+00:00","article_modified_time":"2024-08-15T21:23:58+00:00","og_image":[{"width":1540,"height":847,"url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240-png?_i=AA","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#article","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design"},"author":{"name":"","@id":""},"headline":"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design","datePublished":"2016-05-10T10:57:09+00:00","dateModified":"2024-08-15T21:23:58+00:00","mainEntityOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design"},"wordCount":1156,"publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA","keywords":["Case Studies","Digital Asset Management","Success Story"],"inLanguage":"en-US","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/cloudinary.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","url":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design","name":"How mindbodygreen reduce costs & save development time","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA","datePublished":"2016-05-10T10:57:09+00:00","dateModified":"2024-08-15T21:23:58+00:00","description":"Wellness website improves user experience by optimizing images and reducing bandwidth demands","breadcrumb":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#primaryimage","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA","width":1540,"height":847},{"@type":"BreadcrumbList","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_delivers_holistic_prescription_to_mindbodygreen_for_managing_image_heavy_web_design#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloudinary.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case study: Cloudinary delivers holistic prescription to mindbodygreen for managing image-heavy web design"}]},{"@type":"WebSite","@id":"https:\/\/cloudinary.com\/blog\/#website","url":"https:\/\/cloudinary.com\/blog\/","name":"Cloudinary Blog","description":"","publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloudinary.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cloudinary.com\/blog\/#organization","name":"Cloudinary Blog","url":"https:\/\/cloudinary.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","width":312,"height":60,"caption":"Cloudinary Blog"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"jetpack_featured_media_url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649734497\/Web_Assets\/blog\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240\/Cloudinary_Pic_for_blog_mindbodygreen_1120_2137751240.png?_i=AA","_links":{"self":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/comments?post=21376"}],"version-history":[{"count":2,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21376\/revisions"}],"predecessor-version":[{"id":35227,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21376\/revisions\/35227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media\/21377"}],"wp:attachment":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media?parent=21376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/categories?post=21376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/tags?post=21376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}