{"id":21390,"date":"2016-06-30T10:10:29","date_gmt":"2016-06-30T10:10:29","guid":{"rendered":"http:\/\/cloudinary_wows_with_full_automation_at_velocity_web_performance_conference"},"modified":"2024-06-03T13:20:59","modified_gmt":"2024-06-03T20:20:59","slug":"cloudinary_wows_with_full_automation_at_velocity_web_performance_conference","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary_wows_with_full_automation_at_velocity_web_performance_conference","title":{"rendered":"Cloudinary WOWs with full automation at Velocity web performance conference"},"content":{"rendered":"<div><\/div>\n<div>Attending our first <a href=\"http:\/\/conferences.oreilly.com\/velocity\/devops-web-performance-ca\" target=\"_blank\" rel=\"noopener\">Velocity Web Performance Conference<\/a>, we wanted to WOW attendees with the Cloudinary solution. And WOW them we did, with the announcement of our new \u201cImages Solved\u201d enhancements, which offer <a href=\"https:\/\/cloudinary.com\/blog\/introducing_smart_cropping_intelligent_quality_selection_and_automated_responsive_images\" target=\"_blank\" rel=\"noopener\">fully automated content- and context-aware image adaptation<\/a>.<\/div>\n<div><\/div>\n<div>We decided to launch these new features at this Velocity event because it focuses on web performance. And as we\u2019ve discussed in previous blogs, how images and videos are handled play a big part in load time and bandwidth usage of websites. Velocity gave us a great opportunity to talk with DevOps about how Cloudinary can help address many of the challenges they\u2019re facing in managing media, simplifying the ability to transform images, while improving the user experience and saving them money in bandwidth costs.<\/div>\n<div><\/div>\n<div>As our CEO Itai Lahan noted, \u201cAdapting an image to fit the graphic design on various devices and browsers, while optimizing performance, is both an art and science. Perfecting the image for every possible scenario can be a laborious process, and oftentimes is not feasible given time and manpower constraints, particularly when they must scale these efforts across thousands of images, or more, for a single site.\u201d<\/div>\n<div><\/div>\n<div>For the past several years, Cloudinary has prided itself on delivering the tools to greatly simplify image management, but there were still a few manual steps that web developers needed to take. With the full automation we announced last week, we\u2019ve simplified the process even further, providing the tools to enable developers to scale image management and deliver the best image to each user while automatically adjusting for each individual device, resolution, image content and graphic design layout.<\/div>\n<div><\/div>\n<div>Now with Cloudinary, you can upload a single high-resolution copy of an image, which is then automatically adapted in real time to focus on the most important region of the image, at the optimal quality and encoder settings, and then responsively delivered on any device at the proper resolution. The new automated features include:<\/div>\n<div><\/div>\n<div>\n<ul>\n<li><strong>Automatic Content-Aware Cropping<\/strong> \u2013 New content-aware cropping algorithms detect the region of interest in every image and then crop them on the fly using dynamic URLs to fit the graphic design and layout, on any device.<\/li>\n<li><strong>Intelligent Content-Aware Encoding<\/strong> \u2013 Automates the file size versus quality tradeoff decision by analyzing every image to find the best quality compression level and optimal encoder and encoder settings based on the image content and the viewing browser. This process produces an image that looks fine to the naked eye, while minimizing the file size.<\/li>\n<li><strong>Automatic Responsive Image<\/strong>s \u2013 Determines the layout width of an image on a user\u2019s device and the density of their screen, then decides how big of an image that user will need, and select and deliver an optimal resource \u2013 all at the CDN level.<\/li>\n<li><strong>Dynamic Format Selection<\/strong> \u2013 Optimizes image delivery by dynamically selecting the most efficient format, based on the image\u2019s unique content and viewing browser, and converts the image to this format, in real time.<\/li>\n<\/ul>\n<\/div>\n<div>The debut of our fully automated solution was well received by Velocity attendees. \u00a0We talked to a number of prominent brands \u2013 including those who run ecommerce, photo processing, real estate, auction, search engine and news sites. What we discovered is that many of these companies are using their own in-house image management systems, and are finding that these systems don\u2019t scale as they employ responsive design and need various versions of the same image. Many of them admitted that even though they know responsive design is an absolute requirement, they didn\u2019t understand all the complexities of doing it and how to manage the images in that environment.<\/div>\n<div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary\/image\/upload\/w_700,e_sharpen\/team_velocity.jpg\" alt=\"Velocity team\" width=\"700\" height=\"525\" \/><\/p>\n<div><\/div>\n<div>In the exhibit hall, we did demos of Cloudinary\u2019s automation, even showing one large company, in a matter of seconds, how they could fix a problematic image on their homepage, which they had been struggling to adjust using their own system. \u00a0It\u2019s safe to say that we WOW\u2019d this company and many others with our demo\u2026.as well as our cool giveaways.<\/div>\n<div><\/div>\n<div>You can learn more about the technical details behind our \u201cImages Solved\u201d enhancements from a <a href=\"https:\/\/cloudinary.com\/blog\/introducing_smart_cropping_intelligent_quality_selection_and_automated_responsive_images\" target=\"_blank\" rel=\"noopener\">blog post<\/a> written by our CPO Nadav Soferman. \u00a0And if you want to give it a try yourself, and be WOW\u2019d with the simplicity, you can test drive these new features by <a href=\"https:\/\/cloudinary.com\/users\/register_free\" target=\"_blank\" rel=\"noopener\">signing up for free<\/a>.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Attending our first Velocity Web Performance Conference, we wanted to WOW attendees with the Cloudinary solution. And WOW them we did, with the announcement of our new \u201cImages Solved\u201d enhancements, which offer fully automated content- and context-aware image adaptation. We decided to launch these new features at this Velocity event because it focuses on web [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":21391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[68,291],"class_list":["post-21390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-conference","tag-tradeshow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A summary of our experience at Velocity conference<\/title>\n<meta name=\"description\" content=\"We attended Velocity conference, met wonderful developers &amp; presented our new \u201cImages Solved\u201d solution - fully automated content-and context-aware image adaptation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/cloudinary_wows_with_full_automation_at_velocity_web_performance_conference\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloudinary WOWs with full automation at Velocity web performance conference\" \/>\n<meta property=\"og:description\" content=\"We attended Velocity conference, met wonderful developers &amp; presented our new \u201cImages Solved\u201d solution - 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