{"id":21577,"date":"2017-08-21T11:20:36","date_gmt":"2017-08-21T18:20:36","guid":{"rendered":"http:\/\/embed_images_in_email_campaigns_at_scale"},"modified":"2025-03-23T11:57:15","modified_gmt":"2025-03-23T18:57:15","slug":"embed_images_in_email_campaigns_at_scale","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/embed_images_in_email_campaigns_at_scale","title":{"rendered":"Embed Images in Email Campaigns at Scale"},"content":{"rendered":"

tl;dr<\/em><\/p>\n

Cloudinary is a powerful media management solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.<\/em><\/p>\n

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We live in an era of information overload and attention is the real currency. Marketers are constantly looking for new ways to reach you, to advertise products and services that they think could improve your lives.<\/p>\n

SnapChat and Instagram Stories are the newest channels marketers are trying to leverage. But there\u2019s one tried-and-true channel that has proven its dominance for reaching your audience\u2026 and it\u2019s none other than email marketing.<\/p>\n

There are times when Marketing and IT must work together to implement multiple email marketing campaigns under a predefined budget.<\/p>\n

Here\u2019s the catch – our email database is really big. Large enough that any traditional email marketing software, such as Aweber or MailChimp<\/a>, would cost at least five times more than what we had budgeted.<\/p>\n

Clearly, we needed a more feasible solution.<\/p>\n

If you are in a similar situation, your options include:<\/p>\n