{"id":21587,"date":"2017-09-06T17:32:29","date_gmt":"2017-09-06T17:32:29","guid":{"rendered":"http:\/\/seo_friendly_images_rank_higher_on_google_and_facebook"},"modified":"2022-02-24T23:10:55","modified_gmt":"2022-02-24T23:10:55","slug":"seo_friendly_images_rank_higher_on_google_and_facebook","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/seo_friendly_images_rank_higher_on_google_and_facebook","title":{"rendered":"SEO-Friendly Images: Rank Higher on Google and  Facebook"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Facebook recently made an announcement that every person in digital marketing should pay attention to:  The faster your website loads, the more likely it is to show up in Facebook\u2019s news feeds.  (<a href=\"https:\/\/newsroom.fb.com\/news\/2017\/08\/news-feed-fyi-showing-you-stories-that-link-to-faster-loading-webpages\/\">News Feed FYI: Showing You Stories That Link to Faster Loading Webpages<\/a> )<\/p>\n<p>Reducing your page load times is probably already a priority for a number of reasons:<\/p>\n<ul>\n<li>Higher rankings from search engines like Google (SEO benefits),<\/li>\n<li>Improved user experiences on your site<\/li>\n<li>Increased customer engagement<\/li>\n<li>Higher conversion rates and sales<\/li>\n<\/ul>\n<p>News about Facebook\u2019s upcoming changes adds another reason to speed up your site: Increasing the ROI from your social marketing team\u2019s efforts.<\/p>\n<p>As marketers we work incredibly hard to gain loyal, happy customers. And then we work even harder to encourage that customer to be an advocate and bring us additional customers, spending an ever-increasing amount of time and money in social strategies and marketing efforts. Typically the highest value traffic is sourced when one customer trusts your brand enough to advocate on your behalf. You shouldn\u2019t let something like your page load speed prevent other people from ever seeing that hard-earned \u201clike\u201d or \u201cshare.\u201d<\/p>\n<p>If you haven\u2019t already, here is one quick tip to improve your page load speeds \u2013 optimize your images. Don\u2019t believe me? Run your website through WebPageTest.org and then scroll down to the Content Breakdown section. (I ran this test on Vikings.com \u2013 hopefully they read this, improve their website performance, and then use the gained fan engagement to bring a Super Bowl trophy to Minnesota.)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/WebPagetest_Test_Result_-_Lincoln___vikings_com_-_09_06_17_13_28_23.jpg\" alt=\"Content Breakdown\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"333\"\/><\/p>\n<p>In this example, 88 percent of the site\u2019s weight are images \u2013 that\u2019s no small percentage.  Think about that for a second. A 50 percent reduction in image weight would reduce the overall page weight by close to half. If you\u2019re looking for a place to start, for just about every brand out there, it could be a matter of tackling their image and video weights and load times.<\/p>\n<p>Next, click on the Image Analysis tab. Now instead of theoretical improvements, you\u2019re able to look at your page and analyze if image optimization truly would provide any gains.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/Webspeedtest_results.png\" alt=\"Webspedtest\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"1008\"\/><\/p>\n<div class='c-callout  c-callout--inline-title c-callout--note'><strong class='c-callout__title'>Note:<\/strong> <p>Cloudinary has the ability to create <a href=\"https:\/\/cloudinary.com\/blog\/how_to_dynamically_create_seo_friendly_urls_for_your_site_s_images\">SEO-friendly image URLs<\/a><\/p><\/div>\n<h2>The bottom line<\/h2>\n<p>A reduction in page weight like this could result in faster loading &#8211; by multiple seconds, depending on the site &#8211; which can translate into millions of dollars of increased revenue for an average, mid-sized retailer. Rather than re-hash all the research, here is a great article from the smart folks at <a href=\"https:\/\/blog.kissmetrics.com\/loading-time\/\">Kiss Metrics on how page-load speed can impact revenue<\/a>.<\/p>\n<p>Now that we\u2019ve identified an area for improvement, it\u2019s time to implement. The good news is that it\u2019s relatively straight-forward, quick and painless for IT teams to get Cloudinary in place and start down the road to reducing page weight and load time. The better news is that you can <a href=\"https:\/\/cloudinary.com\/users\/register\/free\">create a free account<\/a> to try this out and prove its potential.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[227],"class_list":["post-21587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-performance-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SEO-Friendly Images: Rank Higher on Google and Facebook<\/title>\n<meta name=\"description\" content=\"Your website ranks higher if it loads faster. 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