{"id":21734,"date":"2018-05-07T20:12:00","date_gmt":"2018-05-07T20:12:00","guid":{"rendered":"http:\/\/sendify_lightens_its_heavy_load_of_image_manipulation_and_storage_with_cloudinary"},"modified":"2024-06-01T10:54:10","modified_gmt":"2024-06-01T17:54:10","slug":"sendify_lightens_its_heavy_load_of_image_manipulation_and_storage_with_cloudinary","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/sendify_lightens_its_heavy_load_of_image_manipulation_and_storage_with_cloudinary","title":{"rendered":"Sendify Lightens its Heavy Load of Image Manipulation and Storage with Cloudinary"},"content":{"rendered":"

Sendify<\/a> offers an online tool that simplifies logistics, creating a network for shippers and transport companies. Based in Gothenburg, Sweden, Sendify\u2019s combination of a freight network and transport management system enables companies to compare price and delivery times between leading carriers, book and track shipments.<\/p>\n

The Challenge: Managing Multiple Image Versions Across Two Websites<\/h2>\n

Sendify started building two new websites to address the need for new site structures and implement new brand guidelines. The company wanted to add images on both websites to complement each text and provide visitors with a better experience. With these goals in mind, developers needed a better way to manage their image assets. Images were saved in different places – including local files on computers and in different folders on Google Drive. Developers embarked on a long scavenger hunt to identify where images resided, often searching up to ten minutes for a single image.<\/p>\n

Adding to the complication and time spent was the labor-intensive process for transforming images. The task \u2013 even just the smallest changes to the images \u2013 required a graphic designer. With hundreds of images, and multiple transformations for each one, this process had the potential to take up the graphic designer\u2019s valuable time and slowed down daily progress on the websites.<\/p>\n

\u201cOur website success was dependent on fixing these two problems in the simplest way possible,\u201d said Niklas Vernersson, a digital marketer at Sendify. \u201cWe needed a solution that would enable us to store and transform pictures that were optimized for our websites. But we were budget conscious, too, and were seeking a way to accomplish our goals that wasn\u2019t cost-prohibitive.\u201d<\/p>\n

The Cloudinary Solution: Cloud Storage and Easy Transformations<\/h2>\n

When considering its image management options, one of Sendify\u2019s developers recommended Cloudinary, which offers an end-to-end cloud-based image and video management solution. Web and mobile app developers use Cloudinary\u2019s tools to streamline media management and deliver an optimal end user experience.<\/p>\n

\u201cCloudinary is great,\u201d said Vernersson. \u201cThis is one service that provides all the necessary tools first and foremost, for us, cloud storage and transformation \u2013 plus the ability to integrate with WordPress.\u201d<\/p>\n

Sendify has over 4,000 images stored in Cloudinary. Vernersson said that for every image Sendify uploads, it needs to do at least one transformation to ensure it is optimized for the websites and minimizes load time.<\/p>\n

\u201cWe have not yet used Cloudinary to its full potential, in terms of image transformations<\/a>,\u201d he added. \u201cHowever, we were able to get Cloudinary up and running in a couple of hours, quickly satisfying our needs for storage, manipulations and integration with our WordPress sites. As we\u2019ve gotten more experience with Cloudinary, we see there is even greater potential in how we could use it in the future, too.\u201d<\/p>\n

The Results: Better Organization + Time Savings<\/h2>\n

Cloudinary is saving Sendify developers countless hours every week because the integrated storage and transformations make their processes more organized and enable them to find the exact images much more quickly. \u201cBefore we had issues remembering where a specific image was saved, which caused us a lot of frustration and wasted a lot of time,\u201d Vernersson noted.<\/p>\n

With Cloudinary, Vernersson added that Sendify now also can ensure that its two new websites are not bogged down by unoptimized images, which decreases page load time and results in a better experience for its customers.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,47,89,165,227],"class_list":["post-21734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-case-study","tag-digital-asset-management","tag-image-transformation","tag-performance-optimization"],"acf":[],"yoast_head":"\nSendify Lightens its Heavy Load of Image Manipulation and Storage<\/title>\n<meta name=\"description\" content=\"Sendify explains the how and why behind 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