{"id":21750,"date":"2018-06-19T04:00:03","date_gmt":"2018-06-19T04:00:03","guid":{"rendered":"http:\/\/reimaging_dam_the_next_generation_solution_for_marketing_development"},"modified":"2025-09-21T07:29:28","modified_gmt":"2025-09-21T14:29:28","slug":"reimaging_dam_the_next_generation_solution_for_marketing_development","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/reimaging_dam_the_next_generation_solution_for_marketing_development","title":{"rendered":"Reimaging DAM: The next-generation solution for marketing & development"},"content":{"rendered":"

There are great digital asset management (DAM)<\/a> products out there for uploading, storing, managing, organizing, and sharing digital assets. With Cloudinary\u2019s new end-to-end DAM<\/a> solution, you can also upload and manage your assets efficiently, but the journey doesn\u2019t end there. It continues on to the development and delivery stages, so that your assets can be seamlessly manipulated, optimized, and delivered to create an engaging user experience that will in turn, increase conversion and loyalty.<\/p>\n

The race for users\u2019 attention<\/h2>\n

There are countless possibilities for digitally distributing content, but getting people to engage is the tricky part. The one thing almost every target audience has in common is limited time and patience. But even if you manage to pique a user\u2019s interest with a compelling story, you only have seconds to make an impression\u2026 and if you don\u2019t, their attention is gone.<\/p>\n

This is where visual storytelling through media becomes at once essential and the biggest potential pitfall. A 1-second delay in web page loading time results in an 11% reduction in page views and a 7% reduction in conversions<\/a>. An optimal user experience is crucial, and has a direct impact on engagement and conversion. Cloudinary can\u2019t help you with the tough task of getting your story right, but we can help ensure that your execution is perfect.<\/p>\n

The end-to-end DAM<\/h2>\n

Cloudinary started out as an API-driven image management service targeted at web developers, gradually expanding support to video and virtually any form of media. We then started getting requests from other teams involved in the media asset management<\/a> process. This made us realize the benefit of having all teams working and collaborating on a single platform, throughout the whole media lifecycle – from upload to delivery.<\/p>\n

We are now excited to officially launch the Cloudinary end-to-end Digital Asset Management solution,<\/strong> which enables creative, marketing and development teams to realize the full value of their assets. It\u2019s a platform that will not only streamline your asset workflows<\/a>, but also optimize end-user experiences across all touch points.<\/p>\n

\"DAM<\/p>\n

\nLet’s say a photographer uploads images from the latest event or from a recent photoshoot. Designers work on them, media managers review and comment, and then a supervisor approves. So far, it’s a (relatively) smooth process. But now you need these images in different shapes and sizes and distributed across different channels, as soon as possible. And you want every one of these variants to look good on every kind of device, oh, and load fast too of-course. At this point in the life-cycle, your assets become the responsibility of another team, which generally means a different system, inconsistencies in process, and increased cost. The assets become difficult to track, and making changes at this stage becomes a daunting challenge. \n

With Cloudinary\u2019s cloud-based DAM solution, the exact same media asset is repurposed to use across multiple touch points and applications, and across all relevant teams in the organization. This enables:<\/p>\n