{"id":21756,"date":"2018-07-02T14:12:23","date_gmt":"2018-07-02T14:12:23","guid":{"rendered":"http:\/\/setting_up_automatic_ai_content_recognition_tagging_in_the_cloudinary_dam"},"modified":"2025-03-02T10:10:01","modified_gmt":"2025-03-02T18:10:01","slug":"setting_up_automatic_ai_content_recognition_tagging_in_the_cloudinary_dam","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/setting_up_automatic_ai_content_recognition_tagging_in_the_cloudinary_dam","title":{"rendered":"Setting up Automatic AI Content-Recognition Tagging in the Cloudinary DAM"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Automating the <a href=\"https:\/\/cloudinary.com\/blog\/how_to_leverage_multiple_categorization_engines_for_improved_automatic_tagging\">categorization of your images and videos<\/a> can help democratize access to your organization\u2019s creative assets. Many teams throughout your organization have likely spent a lot of time and effort generating high-quality content, but it\u2019d be all for naught if the content just ends up in some anonymous folder on somebody\u2019s hard drive or is randomly dropped into your cloud storage with no functional organizational strategy.<\/p>\n<p>So, how do you efficiently organize your digital assets, making them easier to find, use, or repurpose? AI content recognition tagging is a great way to add intelligence and categorize your assets. While not perfect, machine learning is becoming more robust and more accurate every day.<\/p>\n<p>API-based Cloudinary can integrate with any AI tool. Additionally, Cloudinary offers powerful and effective direct integrations, which require no additional programming on your part. The steps below walk you through the process of setting up your Cloudinary account to automatically tag all your new <a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\">digital assets<\/a>\u2014with no coding from you.<\/p>\n<h2>Step 1: Log in to the Cloudinary Console.<\/h2>\n<p>After logging in, you see your <a href=\"https:\/\/cloudinary.com\/users\/login\">Dashboard<\/a>, similar to this one:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,q_auto,f_auto\/dpr_auto\/demo_console.png\" alt=\"Cloudinary Dashboard\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"733\"\/><\/p>\n<h2>Step 2: Click <em>Add-ons<\/em> in the top navigation.<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_300,a_hflip,g_north,x_300,y_160\/w_700\/Add_ons_Link.png\" alt=\"Add-ons Link\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"317\"\/><\/p>\n<p>You now see a list of Cloudinary\u2019s add-ons, which are services external to Cloudinary\u2019s core that we\u2019ve integrated into our API workflow. Note the four options for AI content recognition tagging:<\/p>\n<ul>\n<li>\n<a href=\"https:\/\/cloudinary.com\/documentation\/google_auto_tagging_addon\">Google Auto Tagging<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/documentation\/google_automatic_video_tagging_addon\">Google Automatic Video Tagging<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/documentation\/aws_rekognition_auto_tagging_addon\">Rekognition Auto Tagging<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/documentation\/imagga_auto_tagging_addon\">Imagga Auto Tagging<\/a>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_300,y_-180,x_-800\/l_arrow_facing_right,w_300,y_10,x_-800\/l_arrow_facing_right,w_300,y_-180,x_-100\/l_arrow_facing_right,w_300,y_600,x_-450\/w_700\/Relevant_Add_ons.png\" alt=\"Relevant Add-ons\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"774\"\/><\/p>\n<p>Click each of those options and then click <em>Free<\/em> under <em>Plan<\/em> to add the integrations to your Cloudinary account.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_300,a_hflip,y_-140,x_-240\/w_700\/Subscription_free_Add-on_tier.png\" alt=\"Subscription to the free Add-on tier\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"751\"\/><\/p>\n<p>Even though the Free Plan allows only a limited number of categorizations for add-ons, it\u2019s adequate for you to test the services against one another before deciding which one or ones to adopt. Each machine-learning add-on has strengths and weaknesses so it\u2019s important that you figure out which one works best for you.<\/p>\n<p>Now that you\u2019ve subscribed to the various AI tagging add-ons, configure your account to automatically tag newly uploaded assets. To do that, set up an upload preset for each of the services.<\/p>\n<h2>Step 3: Navigate to Settings.<\/h2>\n<p>Click this gear wheel near the top-right corner of the Cloudinary Dashboard:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_300,g_north,x_400,y_160\/w_700\/Icon_Settings_Page.png\" alt=\"Icon of the Settings Page\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"279\"\/><\/p>\n<p>The <em>Settings<\/em> page is then displayed:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_auto\/Settings_page.png\" alt=\"Settings Page\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"746\"\/><\/p>\n<h2>Step 4: Click the <em>Upload<\/em> tab.<\/h2>\n<p>Click the <em>Upload<\/em> tab near the top of the Settings page and then scroll down all the way to the <em>Upload presets<\/em> section.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_auto\/Upload_Presets.png\" alt=\"Upload Presets\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"713\"\/><\/p>\n<p>Your display might look different, depending on whether you have upload presets already set up.<\/p>\n<p><a href=\"https:\/\/cloudinary.com\/documentation\/upload_presets\">Upload presets<\/a> are operations you want Cloudinary to perform when an asset is uploaded. They are extremely useful: You can set them up to, for example, create image and video derivatives upon upload; send the derivatives to a moderation queue, a service, or both, for filtering out inappropriate or unwanted content; down-sample and compress assets before saving; and so forth. With upload presets in Cloudinary, you can also send assets through an AI content recognition service and automatically tag them with the results.<\/p>\n<h2>Step 5: Click the <em>Add upload preset<\/em> link.<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_auto\/Creation_of_upload_Presets.png\" alt=\"Creation of upload presets\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"319\"\/><\/p>\n<p>Repeat steps 6 and 7 below for each AI-tagging vendor, after which you can easily switch between defaults.<\/p>\n<h2>Step 6: Create the upload preset.<\/h2>\n<p>In the first input field, type a descriptive name for the preset, such as <em>AWS Rekognition Auto Tagging<\/em>.<\/p>\n<p>Next, scroll down to the bottom and click the <em>Advanced Options<\/em> link:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_200,g_south,x_200,y_10\/w_700\/Advanced_options_uploading_presets.png\" alt=\"Advanced options for uploading presets\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"714\"\/><\/p>\n<p>Scroll down more to the <em>Categorization<\/em> drop-down menu and choose <em>Amazon Rekognition Tagging<\/em>:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_auto\/AI-categorization_Options.png\" alt=\"AI-categorization Options\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"635\"\/><\/p>\n<p>Afterwards, define a confidence threshold in which to assign tags. The raw result returns a load of details, most of which I\u2019d call \u201csemi-educated guesses.\u201d To eliminate the clutter, filter only the tags that the AI understands. Do the following:<\/p>\n<p>In the <em>Auto tagging<\/em> field, type <em>0.7<\/em> to denote 70-percent confidence, which means that Cloudinary adds, as a tag, all the assets that the machine-learning algorithm is over 70-percent confident are in the image.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_auto\/Setup_of_a_confidence_level_for_AI_tagging.png\" alt=\"Setup of a confidence level for AI tagging\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"533\"\/><\/p>\n<p>Finally, scroll down all the way to the bottom and click <em>Save<\/em>. Cloudinary then returns you to the <em>Settings<\/em> page, on which your newly created upload preset is displayed in the <em>Upload presets<\/em> section.<\/p>\n<h2>Step 7: Make your upload preset the default.<\/h2>\n<p>In the <em>Default upload preset<\/em> drop-down menu, choose your newly-created upload preset and then click <em>Save<\/em>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/q_auto,f_auto\/dpr_auto\/l_arrow_facing_right,w_300,a_hflip,x_200,y_-30\/l_arrow_facing_right,w_300,g_south,x_500\/w_700\/Setup_save_default_upload_preset.png\" alt=\"Setup and saving of your default upload preset\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"698\"\/><\/p>\n<p><em>Tip:<\/em> To play safe, test the above procedure in a separate subaccount before moving into your production cloud.<\/p>\n<div class='c-callout  c-callout--inline-title c-callout--note'><strong class='c-callout__title'>Note:<\/strong> <p>If you exceed the free-tier quota for auto tagging, an error results upon upload and you must upgrade to the appropriate plan to proceed. Contact Cloudinary Support if you exceed the largest plan available.<\/p><\/div>\n<p>From now on, all uploads into Cloudinary will be automatically tagged, organized for fast retrieval. Give it a whirl!<\/p>\n<h2>Further Reading on Digital Asset Management<\/h2>\n<ul>\n<li>\n<a href=\"https:\/\/cloudinary.com\/guides\/digital-asset-management\/what-is-digital-asset-management\">The Ultimate Digital Asset Management Guide<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/reimaging_dam_the_next_generation_solution_for_marketing_development\">Reimaging DAM: The next-generation solution for marketing &amp; development<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/asset_collaboration_be_dam-a_cross_organizational_solution\">Asset collaboration be DAM\u2019d: A cross-organizational solution<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/a_unified_approach_to_digital_asset_management_across_the_asset_lifecycle\">A unified approach to DAM across the asset lifecycle<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/how_cloud_native_dam_optimizes_customer_experiences\">How a cloud-native DAM optimizes customer experiences<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/transforming_marketing_campaigns_into_dynamic_visual_experiences\">Rise above the noise with dynamic visual experiences<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/how_to_automatically_identify_similar_images_using_phash\">Image fingerprinting identify similar images using pHash<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/uploading_managing_and_delivering_pdfs\">How to create attractive PDF thumbnails &#8211; for PDF cover page and internal pages<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/restful_api_for_managing_your_website_s_images_and_other_online_assets\">An intuitive RESTful HTTP administrative API provides control to programmatically manage assets<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/api_for_extracting_semantic_image_data_colors_faces_exif_data_and_more\">Learn how to leverage Cloudinary\u2019s cloud-based API for applying effects on images to automatically blur faces using the pixelate effect<\/a>\n<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":32108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,85,89,286],"class_list":["post-21756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-deep-learning","tag-digital-asset-management","tag-tagging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Auto AI Content Recognition Tagging in Cloudinary DAM<\/title>\n<meta name=\"description\" content=\"This post steps you through the process of configuring the Auto AI 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