{"id":21770,"date":"2018-08-01T18:02:03","date_gmt":"2018-08-01T18:02:03","guid":{"rendered":"http:\/\/best_practices_for_optimizing_web_page_speed"},"modified":"2022-10-07T09:04:54","modified_gmt":"2022-10-07T16:04:54","slug":"best_practices_for_optimizing_web_page_speed","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed","title":{"rendered":"Best Practices for Optimizing Web Page Speed"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><h3>The Importance of Visual Media<\/h3>\n<p>If you\u2019re like most consumers today, you engage more with pictures or videos on a website than text. The stats don\u2019t lie &#8211; <strong>four times<\/strong> as many visitors would rather watch a video about a product than read about it,  and sites with compelling images average <strong>twice<\/strong> as many views as text-heavy ones.<\/p>\n<p>However, visual media files can be heavy which can:<\/p>\n<ul>\n<li>Increase page load times<\/li>\n<li>Deter visitors<\/li>\n<li>Hamper your search engine rankings<\/li>\n<\/ul>\n<p>But, how do you balance the desire to create engaging visual content on your site with the need for speedy delivery to your end users?<\/p>\n<p>Well, we have good news! Cloudinary and Digital Marketing Depot have partnered to produce a new whitepaper on the importance of webpage speed optimization &#8211; <strong>Media Rich and Fast: Best Practices for Optimizing Web Page Speed<\/strong>, outlines best practices to help you optimize images and videos on your site,  upping your digital media game improving page load speed and creating a better user experience.<\/p>\n<h2>Webpage Speed Optimization<\/h2>\n<div style=\"text-align: center;\"><em><a href=\"https:\/\/cloudinary.com\/\" target=\"_blank\"><span style=\"font-size: small; color: #888888;\">Download whitepaper here.<\/span>&nbsp;<\/a><\/em><\/div>\n<div style=\"text-align: center;\"><em><a href=\"https:\/\/cloudinary.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_300,c_fill,q_auto,f_auto\/dpr_auto\/l_text:Arial_25_bold:Download%20Whitepaper,co_rgb:0E2F5A,g_north,y_50\/Marketing\/Content\/Whitepapers\/Media_Rich_and_Fast_-_Best_Practices_for_Optimizing_Web_Page_Speed.jpg\" alt=\"Media Rich and Fast\" width=\"324\" height=\"421\" \/><\/a><\/em><\/div>\n<p><br><br><br><br><br><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,89,227],"class_list":["post-21770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-digital-asset-management","tag-performance-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Practices for Optimizing Web Page Speed<\/title>\n<meta name=\"description\" content=\"Media consumption is rapidly shifting from text to visual images. Website that include images averages 2X as many views &amp; 4X would rather watch a video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Optimizing Web Page Speed\" \/>\n<meta property=\"og:description\" content=\"Media consumption is rapidly shifting from text to visual images. Website that include images averages 2X as many views &amp; 4X would rather watch a video.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-01T18:02:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T16:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649721795\/Web_Assets\/blog\/Media-Rich-and-Fast\/Media-Rich-and-Fast-jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Best Practices for Optimizing Web Page Speed\",\"datePublished\":\"2018-08-01T18:02:03+00:00\",\"dateModified\":\"2022-10-07T16:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649721795\/Web_Assets\/blog\/Media-Rich-and-Fast\/Media-Rich-and-Fast.jpg?_i=AA\",\"keywords\":[\"Asset Management\",\"Digital Asset Management\",\"Performance Optimization\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\",\"url\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed\",\"name\":\"Best Practices for Optimizing Web Page Speed\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/best_practices_for_optimizing_web_page_speed#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649721795\/Web_Assets\/blog\/Media-Rich-and-Fast\/Media-Rich-and-Fast.jpg?_i=AA\",\"datePublished\":\"2018-08-01T18:02:03+00:00\",\"dateModified\":\"2022-10-07T16:04:54+00:00\",\"description\":\"Media consumption is rapidly shifting from text to visual images. 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