{"id":21824,"date":"2018-12-12T17:52:31","date_gmt":"2018-12-12T17:52:31","guid":{"rendered":"http:\/\/understanding_cloudinary_s_transformation_quotas"},"modified":"2025-09-26T14:59:32","modified_gmt":"2025-09-26T21:59:32","slug":"understanding_cloudinary_s_transformation_quotas","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/understanding_cloudinary_s_transformation_quotas","title":{"rendered":"Understanding Cloudinary\u2019s Transformation Quotas"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>One main reason people use Cloudinary is to leverage its capabilities for transforming digital assets, such as <a href=\"https:\/\/cloudinary.com\/documentation\/image_transformations\">images<\/a> and <a href=\"https:\/\/cloudinary.com\/documentation\/video_manipulation_and_delivery\">videos<\/a>. Whether for optimization or aesthetics, it\u2019s easy and fast to transform digital media for your web or mobile projects.<\/p>\n<p><a href=\"https:\/\/cloudinary.com\/pricing\">Cloudinary\u2019s service plans<\/a> count one credit as 1,000 transformations. However, the many transformation options available can cause confusion on what actions count against a plan\u2019s quota. Since this is a common topic in our support tickets, we wanted to spell out the details here.<\/p>\n<p>Feel free to watch this accompanying video if you\u2019d prefer to watch instead of read.<\/p>\n<p><video controls=\"controls\" height=\"100%\" poster=\"https:\/\/cloudinary-res.cloudinary.com\/video\/upload\/transformation-quota-sept2018.jpg\" preload=\"none\" style=\"margin: 0 auto;display: block\" width=\"1728\"><source src=\"https:\/\/cloudinary-res.cloudinary.com\/video\/upload\/vc_auto\/transformation-quota-sept2018.webm\" type=\"video\/webm\"><source src=\"https:\/\/cloudinary-res.cloudinary.com\/video\/upload\/vc_auto\/transformation-quota-sept2018.mp4\" type=\"video\/mp4\"><source src=\"https:\/\/cloudinary-res.cloudinary.com\/video\/upload\/vc_auto\/transformation-quota-sept2018.ogv\" type=\"video\/ogg\"><\/video><\/p>\n<h2>Content Upload<\/h2>\n<p>Generally, uploading a piece of content counts as a single transformation because Cloudinary must process the image. It\u2019s important to remember that if you\u2019re planning a large migration of images or videos to Cloudinary, such as at the start of your account.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/fl_lossy,w_700,c_fill\/transformation-upload_gacciv.gif\" alt=\"Transformation Upload\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"700\" height=\"287\"\/><\/p>\n<p>However, you cannot transform \u201craw\u201d files, such as Excel spreadsheets or CSS files. Cloudinary simply stores them instead of processing them as images or videos. Therefore, uploading raw files does <strong>not<\/strong> count against your transformation quota..<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_2.0\/transformations-raw-files_xqcgln.png\" alt=\"Raw Transformation Files\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"393\"\/><\/p>\n<p>Additionally, files of certain types can result in multiple transformations once you\u2019ve optimized or added effects to them. Here are some examples:<\/p>\n<ul>\n<li>\n<strong>Animated GIFs<\/strong>: The initial upload counts as one transformation. A subsequent transformation counts once for every 10 frames of an image. As an example, applying a transformation set to a GIF with 20 frames counts as two transformations.<\/li>\n<li>\n<strong>PDFs<\/strong>: Similar to animated GIFs, the initial upload counts as one transformation. A subsequent transformation set counts once for every 10 pages of the document.<\/li>\n<li>\n<strong>Standard Definition (SD) Videos<\/strong>: SD videos are those with a 480p or lower resolution. One transformation is counted for the initial upload, after which transforming every second of the video counts as two transformations.<\/li>\n<li>\n<strong>High Definition (HD) Videos<\/strong>: HD videos are those with a resolution that\u2019s higher than 480p, such as 720p, <a href=\"https:\/\/cloudinary.com\/glossary\/1080p\">1080p<\/a>, or even 4K. The initial upload counts as one transformation, after which transforming every second of the video counts as four transformations.<\/li>\n<\/ul>\n<h2>Transformed Assets<\/h2>\n<p>In most circumstances, each transformation grouping on an image or video counts as a single transformation. That means the first transformation set could be something as small as <a href=\"https:\/\/cloudinary.com\/documentation\/image_transformations#crop\">c_crop<\/a> or as big as <code>c_crop,w_200,h_300<\/code>, but both of those sets count as one each. That rule applies whether you apply the transformation <a href=\"https:\/\/cloudinary.com\/documentation\/transformations_on_upload#eager_transformations\">eagerly<\/a> or on the fly.<\/p>\n<p>After generating a transformation set for an image, Cloudinary stores the transformed version in your account for quicker and recurring access. Because Cloudinary has already generated that image, loading it doesn\u2019t count against your transformation quota. No matter how many views the image gets afterwards\u2014and you\u2019re at liberty to post the identical transformation on as many different web pages as you desire\u2014no additional counts occur against your quota.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_2.0\/transformation-serving-doesnt-increase_e4knvr.png\" alt=\"Transformation Servings Do Not Increase\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"656\"\/><\/p>\n<p>On the other hand, changing the order of a transformation set does trigger a transformation, even if the transformations in the set remain the same. That\u2019s because Cloudinary must reprocess the material, yet the end result is unchanged. Using the example above, changing the order of the set from <code>c_crop,w_200,h_300<\/code> to <code>h_300,c_crop,w_200<\/code> results in a transformation counted against your quota.<\/p>\n<h2>Fetching Outside Content<\/h2>\n<p>A powerful feature of Cloudinary is its ability <a href=\"https:\/\/cloudinary.com\/documentation\/fetch_remote_images\">to fetch and retrieve files<\/a> from remote locations with dynamic URLs. This capability can be of tremendous benefit because the fetched content can reduce your server load and lower hosting costs. Plus, you can transform or optimize your media assets any time on Cloudinary.<\/p>\n<p>Given that content fetches involve no actual processing by Cloudinary, they don\u2019t count as upload transformations. However, adding transformations to fetched content does count against your quota.<\/p>\n<h2>Image Transformations That Count Multiple Times<\/h2>\n<h3>f_auto<\/h3>\n<p>The <a href=\"https:\/\/cloudinary.com\/blog\/adaptive_browser_based_image_format_delivery\">f_auto<\/a> transformation delivers images in an optimal format according to your visitor\u2019s browser configurations. To take advantage of that, we recommend that you make use of <code>f_auto<\/code> in transformations.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_2.0\/transformation-fauto-webp-jpeg_kuxynr.png\" alt=\"f_auto Example\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"334\"\/><\/p>\n<p>The superior technique of <code>f_auto<\/code> potentially creates four transformations once somebody on these browsers views the image as:<\/p>\n<ul>\n<li>WebP for Chrome users and some <a href=\"https:\/\/www.zdnet.com\/article\/firefox-and-edge-add-support-for-googles-webp-image-format\/\">Firefox and Microsoft Edge users<\/a>.<\/li>\n<li>JPEG XR for Microsoft Edge and Internet Explorer users.<\/li>\n<li>JPG for Firefox users.<\/li>\n<li>Original image type, if it wasn\u2019t originally a <a href=\"https:\/\/cloudinary.com\/tools\/compress-jpg\">JPG<\/a>.<\/li>\n<\/ul>\n<p>If your account also includes support for JPEG 2000 transformations, which Safari can display, then Cloudinary generates an additional transformation. The <code>f_auto<\/code> transformation also creates animated versions of all available formats for animated images.<\/p>\n<h3>dpr_auto<\/h3>\n<p>Also a very useful transformation, dpr_auto displays images at the optimal device pixel ratio (DPR) rather than manually setting a DPR. <code>dpr_auto<\/code> creates new transformations as soon as a viewer loads the image on a device with a different DPR.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_700,c_fill,f_auto,q_auto\/dpr_2.0\/transformation-dprauto-phoneexamples.png\" alt=\"dpr_auto Examples\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"849\"\/><\/p>\n<p>As an example, viewers on an Apple iPhone X can view images delivered up to a DPR of 3. However, those on an iPhone 6 or 6s can only view images delivered up to a DPR of 2. Once a viewer loads your image on either device for the first time, Cloudinary counts that as a transformation.<\/p>\n<div class='c-callout  c-callout--inline-title c-callout--note'><strong class='c-callout__title'>Note:<\/strong> <p><code>dpr_auto<\/code> requires Cloudinary\u2019s JavaScript library for projects. Here\u2019s <a href=\"https:\/\/cloudinary.com\/documentation\/responsive_images#automating_responsive_images_with_javascript\">our documentation<\/a> on that library.<\/p><\/div>\n<p>On <a href=\"https:\/\/www.mydevice.io\/\">MyDevice.io<\/a> is a full list of the most common smartphones and tablets with their associated DPRs.<\/p>\n<h3>w_auto<\/h3>\n<p>The <a href=\"https:\/\/cloudinary.com\/documentation\/responsive_images#automatic_image_width\">w_auto<\/a> transformation generates multiple transformations to suit the responsive layout design of your site. Similar to <code>dpr_auto<\/code>, <code>w_auto<\/code> requires <a href=\"https:\/\/cloudinary.com\/documentation\/responsive_images#automating_responsive_images_with_javascript\">Cloudinary\u2019s JavaScript library<\/a> to properly work.<\/p>\n<p>Say, for example, you have three responsive breakpoints on your site. Applying the <code>w_auto<\/code> transformation to the image would count as one transformation against your quota. You would then receive two more transformations as Cloudinary loads or processes the two other images.<\/p>\n<p>We recommend using <a href=\"https:\/\/www.responsivebreakpoints.com\/\">Cloudinary\u2019s Responsive Breakpoints Generator<\/a> to calculate the optimal number of versions required for every image. With this tool, you can determine the exact number of transformations processed through <code>w_auto<\/code>.<\/p>\n<h2>Actions to Take In Case of High Quota<\/h2>\n<p>Deleting images from your account does <strong>not<\/strong> remove the related transformations from your quota since Cloudinary has already expended the resources for processing those images. In addition, re-uploading an existing image or a previously deleted image does count as a transformation because such a task involves processing on Cloudinary\u2019s part.<\/p>\n<p>Notwithstanding the cost, a plan upgrade is worth considering. If transformations are a key part of your service, especially if you maintain a large retail or e-commerce site with a multitude of images of various sizes and DPR adjustments that are being served to customers, the added transformations to a quota in an upgrade would ensure that your project is sustainable and successful.<\/p>\n<p>Alternatively, thanks to the rolling 30-day window for transformations, you can wait it out. Keep in mind that you can circumvent an unexpected spike of transformations from migrations or unexpected testing cycles by postponing further transformations until that busy period has passed.<\/p>\n<h2>Additional Resources<\/h2>\n<p>For more details on transformations and quotas, see these posts in our Knowledge Base:<\/p>\n<ul>\n<li>\n<a href=\"https:\/\/support.cloudinary.com\/hc\/en-us\/articles\/203125631-How-does-Cloudinary-count-my-plan-s-quotas-and-what-does-every-quota-mean-\">How does Cloudinary count my plan\u2019s quotas and what does every quota mean?<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/support.cloudinary.com\/hc\/en-us\/articles\/203619481-How-does-Cloudinary-count-transformations-\">How does Cloudinary count transformations?<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/support.cloudinary.com\/hc\/en-us\/articles\/206465709-My-account-s-usage-reports-show-a-relatively-high-Transformations-rate\">My account\u2019s usage reports show a relatively high transformations rate.<\/a>\n<\/li>\n<\/ul>\n<p>Any questions? <a href=\"https:\/\/support.cloudinary.com\/hc\/en-us\/requests\/new\">File a ticket through our Knowledge Base<\/a> or write us at <a href=\"mailto:support@cloudinary.com\">support@cloudinary.com<\/a>.<\/p>\n<hr \/>\n<p>Thanks to the following content creators for their contributions to this post:<\/p>\n<ul>\n<li>\n<a href=\"https:\/\/freesound.org\/people\/Aiwha\/sounds\/196106\/\">Aiwha<\/a> and <a href=\"https:\/\/freesound.org\/people\/jayfrosting\/sounds\/333404\/\">jayfrosting<\/a> for sound effects<\/li>\n<li>\n<a href=\"https:\/\/soundcloud.com\/lakeyinspired\/days-like-these\">LAKEY INSPIRED<\/a> for background music<\/li>\n<li>\n<a href=\"https:\/\/unsplash.com\/photos\/MC2hOZsBsLg\">@toshidog<\/a> for the image-file example<\/li>\n<li>\n<a href=\"https:\/\/www.flaticon.com\/authors\/vectors-market\">Vectors Market<\/a>, <a href=\"https:\/\/www.flaticon.com\/authors\/freepik\">Freepik<\/a>, <a href=\"https:\/\/www.flaticon.com\/authors\/eucalyp\">Eucalyp<\/a>, and <a href=\"https:\/\/www.flaticon.com\/authors\/pixel-perfect\">Pixel perfect<\/a> for icons<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,165,227,304],"class_list":["post-21824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-image-transformation","tag-performance-optimization","tag-video-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Cloudinary Transformations and Pricing 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