{"id":21826,"date":"2018-12-05T01:16:44","date_gmt":"2018-12-05T01:16:44","guid":{"rendered":"http:\/\/hipcamp_heads_outdoors_to_optimize_images_improve_page_load_time_with_cloudinary"},"modified":"2024-08-21T18:14:52","modified_gmt":"2024-08-22T01:14:52","slug":"hipcamp_heads_outdoors_to_optimize_images_improve_page_load_time_with_cloudinary","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/hipcamp_heads_outdoors_to_optimize_images_improve_page_load_time_with_cloudinary","title":{"rendered":"Case Study: Hipcamp Heads Outdoors to Optimize Images, Improve Page Load Time With Cloudinary"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>When creating a website that allows campers to discover great destinations, Hipcamp put a strong emphasis on featuring high-quality images that showcased the list of beautiful locations, regardless of whether users accessed the site on a desktop, tablet, or phone. Since 2015, Hipcamp has relied on Cloudinary\u2019s image management solution to automate cropping and image optimization, enabling instant public delivery of photos, automatic tagging based on content recognition, and faster loading of webpages. In addition, Hipcamp was able to maintain the high standards it holds for the look and feel of its website.<\/p>\n<h2>Results:<\/h2>\n<p><strong>Half a second<\/strong> page load time on desktop<\/p>\n<p><strong>Faster time to market<\/strong> due to reduced dependencies<\/p>\n<p><strong>Improved SEO<\/strong> for images<\/p>\n<h2>Company<\/h2>\n<p>Hipcamp has a mission of getting more people outside, and inspiring the next generation of individuals who are passionate about exploring and protecting our lands. This starts with access, both to land, and the information about where they can experience the land through camping. Hipcamp takes the complexity out of planning camping trips, making it quick and easy to find and book campsites in a variety of locations. Hipcamp\u2019s site features unique camping experiences at more than 7,800 parks, 16,300 campgrounds and 346,200 campsites across the United States, including ranches, vineyards, and public parks.<\/p>\n<h2>The Challenge: Managing Thousands of Images and Delivering in High Quality<\/h2>\n<p>Across All Viewports Creating a visually engaging site is of great importance for Hipcamp, which likens itself to Airbnb for campers. \u201cImages are mission critical to the Hipcamp site, showing campers what they can find at private camping areas, public campsites, state parks, and national forests,\u201d said Pierre Alvan, one of Hipcamp\u2019s senior software engineers.<\/p>\n<p>To populate its website with images, Hipcamp relies on campsite hosts to upload images of their properties and campers to share pictures of their favorite locales. The company also has a team of photographers who go around the country taking professional photos of the featured destinations.<\/p>\n<p>\u201cWe maintain a very special imagery philosophy in terms of digital content quality. We have guidelines for our photographers, which are attached to the way we like to present photos on the website,\u201d added Alvan. These high standards caused some challenges when dealing with photos of varying quality, size, and format, uploaded by campers and property owners. Developers had quite a task to individually reformat, crop and resize each photo to meet Hipcamp\u2019s quality standards. To ensure these images appeared correctly, regardless of how the visitors were viewing\nthem, developers had to make multiple versions of images, designed specifically for desktops, tablets, or phone viewing.<\/p>\n<p>But with a team of only 11 engineers, who work on the full stack, managing images could be a full time job, leaving them less time to focus on continually innovating the company\u2019s offerings to its users.<\/p>\n<h2>The Cloudinary Solution: Automating and Maintaining Consistent Quality<\/h2>\n<p>Using Cloudinary\u2019s upload widget, Hipcamp developed a dashboard through which hosts can upload photos for their listing pages. A Cloudinary JS plug-in enables uploads of 12 photos at a time by hosts and campers. When they upload an image, it is contained within the experience of that campsite listing, which enables the system to easily assign a Cloudinary ID to the photo that is internal to the Hipcamp system. From there, developers can link photos to what it represents on the website.<\/p>\n<p>For the production shoots done by professional photographers, Hipcamp relies on a Ruby on Rails app, using Carrier Wave, that enables them to upload hundreds of photos at one time. Whether user generated or delivered by a professional, Hipcamp wants to make sure images have a consistent look and feel across the site. \u201cWe have a list of the different formats we want to keep, and Cloudinary serves any format instantaneously, like a live transformation,\u201d said Alvan. \u201cWe like to keep our formats consistent across the site \u2013 one gallery size, one carousel \u2013 so our site doesn\u2019t look messy.\u201d<\/p>\n<p>Cloudinary enables Hipcamp to serve JPEG or WebP versions, using the <code>f_auto<\/code> functionality to determine the best version to serve based on the web browser being used by visitors. Hipcamp also controls the quality of the photo, using Cloudinary\u2019s <code>q_auto<\/code> feature, for image optimization, ensuring that all pages load fast and deliver the highest quality image possible.<\/p>\n<p>Cloudinary helps Hipcamp smartly crop photos to appear exactly how it wants within a frame. \u201cWe generally show a 2x bigger photo than the container, to account for retina displays, then apply a 40 percent reduction,\u201d Alvan added.<\/p>\n<h2>The Results: Streamlined Image Optimization and Fast Page Load Speeds<\/h2>\n<p>Hipcamp developers have saved hundreds of hours managing and transforming the 3.8 million of images on the site since implementing Cloudinary.<\/p>\n<p>\u201cI\u2019ve worked with other solutions where every design or user interface change impacts how images are served, and it\u2019s a pain to implement,\u201d said Alvan. \u201cCloudinary is definitely a big time saver\u201d.<\/p>\n<p>Cloudinary makes it intuitive for the engineers to store and access images, and add new formats, such as WebP, which has helped to reduce file sizes even more. \u201cWebP is not easy to implement,\u201d he noted, \u201cWe would not have been able to do it, if it weren\u2019t for Cloudinary\u2019s <code>f_auto<\/code> functionality.\u201d<\/p>\n<p>Lastly, the ability to auto-tag images based on their content allowed Hipcamp to implement a dynamic file naming system based on those tags. Recent image files served on Hipcamp are named after what the photo represents; tent oceancliff.jpg is a much better file name for SEO than a random character string. The fact that Cloudinary now offers image recognition through Google Vision, Amazon Rekognition and Imagga, helped Hipcamp streamline this process.<\/p>\n<div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/hipcamp-cloudinary-image-optimization.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em>Download case study<\/em><\/span><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/hipcamp-cloudinary-image-optimization.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_200,c_fill,f_auto,q_auto\/dpr_auto\/Marketing\/case-studies\/\/Hipcamp-Cloudinary-image-optimization.jpg\" alt=\"Case Study Hipcamp\u201d width=\"201\" height=\"260\" \/><\/em><\/span><\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[47,227],"class_list":["post-21826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-performance-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Improve Page Load Time With Cloudinary<\/title>\n<meta name=\"description\" content=\"Hipcamp has relied on Cloudinary\u2019s image management solution to automate cropping and image optimization, and decrease page load time.\" \/>\n<meta name=\"robots\" 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