{"id":21850,"date":"2019-02-26T20:30:09","date_gmt":"2019-02-26T20:30:09","guid":{"rendered":"http:\/\/stencil_draws_on_cloudinary_to_eliminate_complexity_of_image_management"},"modified":"2019-02-26T20:30:09","modified_gmt":"2019-02-26T20:30:09","slug":"stencil_draws_on_cloudinary_to_eliminate_complexity_of_image_management","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/stencil_draws_on_cloudinary_to_eliminate_complexity_of_image_management","title":{"rendered":"Stencil Draws on Cloudinary to Eliminate Complexity of Image Management"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p><a href=\"https:\/\/getstencil.com\/\">Stencil<\/a> is an online graphic-design platform on which you can efficiently create images for social media, blogs, presentations, and such. A viable alternative to a more robust software like Photoshop, Stencil enables novices to design like a pro.<\/p>\n<p>While developing a design tool years ago, Stencil needed an image-management solution for rendering, manipulating, and resizing images. Cloudinary surfaced as a viable option in September 2013 and Stencil soon set about integrating it as a core platform component. Cloudinary\u2019s robust capabilities proved to be ideal, saving Stencil the hassle of building its own tool and according its users an intuitive means for transforming and crafting perfectly-sized images.<\/p>\n<p>After adopting Cloudinary, Stencil reaped many remarkable benefits, including, but not limited too:<\/p>\n<ul>\n<li>A saving of over <strong>200 hours<\/strong> development time<\/li>\n<li>A higher serving speed of <strong>two-and-a-half times<\/strong> for finalized images<\/li>\n<\/ul>\n<h2>The Challenge: Time to Market With a Reliable Image- Management Solution<\/h2>\n<p>Stencil cofounders Oliver Nassar and Adam Rotman determined early on that building an image-management and transformation solution for their platform was not practicable. Why? \u201cI\u2019d done that before and knew the kinds of problems you could run into,\u201d explained Nassar, citing storage costs, memory issues, and the expertise and time required for managing server farms.<\/p>\n<h2>The Cloudinary Solution: The Foundation for Stencil\u2019s Image Management<\/h2>\n<p>The Stencil media library, hosted on Amazon S3, is the repository for the platform\u2019s original images, which are then uploaded to Cloudinary for processing. As a start, Cloudinary generates thumbnails for all the images, after which Stencil users can manipulate those images within their own designs with Cloudinary\u2019s unique URL-based API.<\/p>\n<p>Cloudinary\u2019s useful features have been a boon for Stencil\u2019s development roadmap. Recently, Stencil added custom options for a cropping system for creating shapes by leveraging Cloudinary\u2019s <code>mask<\/code> and <code>cutter<\/code> features, saving time and effort appreciably.<\/p>\n<p>Nassar pointed out that Cloudinary plays a key role in Stencil\u2019s delivery of finished designs, either as previews or for downloads to users\u2019 computers. That process starts with a Preview &amp; Share option, which generates image links created by Cloudinary for display on social media or dispatch to smartphones. Once the users have specified the size and dimensions they desire, Stencil resizes the designs with Cloudinary before final handoff.<\/p>\n<h2>The Results: Reliable, Feature-Rich Image Manipulation<\/h2>\n<p>Currently, Stencil hosts over 500,000 images and supports more than 1.5 million transformations a month. It\u2019s no wonder that effective and efficient image management ranks at the top of Stencil\u2019s business needs, let alone that it\u2019s a key factor that ensures a rich user experience.<\/p>\n<p>In addition, Stencil values Cloudinary\u2019s reliability, high availability, and uptime. \u201cWe\u2019ve had fewer problems with Cloudinary than other services we use,\u201d said Nassar, adding that his team can always count on prompt responses from Cloudinary\u2019s support team in case of questions.<\/p>\n<p>Nassar emphasized that he\u2019s never found any reason to move from Cloudinary, which he considers the best image-management service around with the most dependable technical support. \u201cEven though we only use a few Cloudinary features, they satisfy all our needs,\u201d he concluded.<\/p>\n<div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/stencil_eliminates_image_management_complexity_cloudinary.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em>Download case study<\/em><\/span><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/stencil_eliminates_image_management_complexity_cloudinary.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_200,c_fill,f_auto,q_auto\/dpr_auto\/Marketing\/case-studies\/stencil_eliminates_image_management_complexity_cloudinary.jpg\" alt=\"Case Study Stencil\u201d width=\"201\" height=\"260\" \/><\/em><\/span><\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21851,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,47],"class_list":["post-21850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stencil Draws on Cloudinary to Eliminate Complexity of Image Management<\/title>\n<meta name=\"description\" content=\"With Cloudinary, Stencil saves development time, serves images faster, and enables its users to efficiently and effectively manage images.\" \/>\n<meta name=\"robots\" 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