{"id":21860,"date":"2019-03-11T18:32:08","date_gmt":"2019-03-11T18:32:08","guid":{"rendered":"http:\/\/imagecon_2019_speaker_amy_balliett_on_visual_communication"},"modified":"2022-02-23T00:18:56","modified_gmt":"2022-02-23T00:18:56","slug":"imagecon_2019_speaker_amy_balliett_on_visual_communication","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication","title":{"rendered":"ImageCon 2019 Speaker Amy Balliett on Visual Communication"},"content":{"rendered":"

Amy Balliett is the founder and CEO of Killer Infographics, a visual-content marketing and communication agency. Today, Killer Infographics is the industry leader with Amy at the helm, devising visual strategy and running campaigns for global organizations. You can follow Amy on Twitter at @AmyBalliett<\/a> and @killervizcomm<\/a>.<\/p>\n

We are excited to have Amy share her insights as the keynote speaker at Cloudinary\u2019s upcoming annual digital-media conference, ImageCon<\/a>. The presentation focuses on her belief that the future of content is visual<\/strong> and suggests a strategy that ensures that visual content is part and parcel of coherent and effective campaigns. Amy\u2019s keynote will arm you with the how-to for such a strategy.<\/p>\n

As prelude to that keynote, we recently posed to Amy a few questions on visual communication. See her answers below.<\/p>\n

Note:<\/strong>

Check back for our next speaker post and follow all things ImageCon on Twitter at #ImageCon2019<\/a>.<\/p><\/div>\n

Killer Infographics is the leader in visual communication design. What does visual storytelling mean and how does it affect the web?<\/h3>\n

Visual storytelling is a product of visual communication, which conveys information graphically.\nWrapping that information with a narrative makes for visual storytelling. In other words, you\u2019re telling a story through visuals, often through an animated video, an infographic, or an ebook\u2014always with a beginning, a middle, and an end.<\/p>\n

The opposite of visual storytelling is information visualization, whereby, instead of taking the viewers to a conclusion, you present them with clear data so that they can draw their own conclusions.<\/p>\n

Your keynote will focus on what the future of visual content holds. Can you give us a taste of the topics you\u2019ll explore in your talk?<\/h3>\n

The future of visual content rests on what is in demand today. Overwhelmingly, 91 percent of all consumers<\/a> prefer visuals over other forms of content. The demand is there for us to meet, sharp and clear.<\/p>\n

We\u2019ll all be producing visual content for a long time but its quality is the key for the future. People want stellar, story-driven content. They desire all visuals be custom and original because 94 percent of first impressions are formed on the design of the first piece of visual content one sees.<\/p>\n

You emphasize the need for a visual language for campaigns. How is visual language any different than brand identity?<\/h3>\n

A visual language is a codified, aesthetic direction for a campaign or area of business, not an overarching look and feel. Such a language considers much more than a typical brand identity. It focuses on icon styles and data visualization styles, also the ways in which to use them, which often aren\u2019t considered in typical brand identity.<\/p>\n

How has the shift from written to visual content influenced the way companies promote their products?<\/h3>\n

In 2018, 83 percent of marketers chose visual content as their top method for marketing. Why? Because 91 percent of audiences prefer visuals to other forms of communication. That\u2019s no surprise, given that our brains are hardwired to interpret visual information 60,000 times faster than text-based information. Not that text is dead, but today\u2019s audiences crave high-quality visuals above all else. Once you\u2019ve hooked them with visuals, they\u2019ll dive into the text that follows.<\/p>\n

Why should companies establish a visual-content strategy and how should they start?<\/h3>\n

If you invest in search-engine optimization (SEO), you\u2019re likely thinking that the Googlebots are all reading text. That won\u2019t hold true for long, though. Visual search will take over soon. That means Google will be prioritizing superior visual content over text and will be able to read visuals far better than ever. The time and money you put into quality visuals will pay off in spades in search results. So, plan ahead and do the right thing for your business.<\/p>\n

\n

Check out the agenda<\/a> to learn more about the fabulous lineup of speakers for ImageCon 2019.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":22679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[167],"class_list":["post-21860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-imagecon"],"acf":[],"yoast_head":"\nAmy Balliette\u2019s Insights on Visual Communication<\/title>\n<meta name=\"description\" content=\"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ImageCon 2019 Speaker Amy Balliett on Visual Communication\" \/>\n<meta property=\"og:description\" content=\"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T18:32:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T00:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cloudinary.com\/blog\/wp-content\/uploads\/sites\/12\/2019\/03\/Cloudinary_ImageCon_SpeakerBlog_Amy.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"ImageCon 2019 Speaker Amy Balliett on Visual Communication\",\"datePublished\":\"2019-03-11T18:32:08+00:00\",\"dateModified\":\"2022-02-23T00:18:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA\",\"keywords\":[\"ImageCon\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\",\"url\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\",\"name\":\"Amy Balliette\u2019s Insights on Visual Communication\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA\",\"datePublished\":\"2019-03-11T18:32:08+00:00\",\"dateModified\":\"2022-02-23T00:18:56+00:00\",\"description\":\"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication\",\"breadcrumb\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloudinary.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ImageCon 2019 Speaker Amy Balliett on Visual Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"name\":\"Cloudinary Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloudinary.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\",\"name\":\"Cloudinary Blog\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"width\":312,\"height\":60,\"caption\":\"Cloudinary Blog\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Amy Balliette\u2019s Insights on Visual Communication","description":"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication","og_locale":"en_US","og_type":"article","og_title":"ImageCon 2019 Speaker Amy Balliett on Visual Communication","og_description":"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication","og_url":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication","og_site_name":"Cloudinary Blog","article_published_time":"2019-03-11T18:32:08+00:00","article_modified_time":"2022-02-23T00:18:56+00:00","og_image":[{"width":1200,"height":630,"url":"http:\/\/cloudinary.com\/blog\/wp-content\/uploads\/sites\/12\/2019\/03\/Cloudinary_ImageCon_SpeakerBlog_Amy.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#article","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication"},"author":{"name":"","@id":""},"headline":"ImageCon 2019 Speaker Amy Balliett on Visual Communication","datePublished":"2019-03-11T18:32:08+00:00","dateModified":"2022-02-23T00:18:56+00:00","mainEntityOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication"},"wordCount":7,"publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA","keywords":["ImageCon"],"inLanguage":"en-US","copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/cloudinary.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication","url":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication","name":"Amy Balliette\u2019s Insights on Visual Communication","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA","datePublished":"2019-03-11T18:32:08+00:00","dateModified":"2022-02-23T00:18:56+00:00","description":"Our second in a series of Q&A posts with ImageCon 2019 speakers. We spoke with Amy Balliett on Visual Communication","breadcrumb":{"@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#primaryimage","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/cloudinary.com\/blog\/imagecon_2019_speaker_amy_balliett_on_visual_communication#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloudinary.com\/blog\/"},{"@type":"ListItem","position":2,"name":"ImageCon 2019 Speaker Amy Balliett on Visual Communication"}]},{"@type":"WebSite","@id":"https:\/\/cloudinary.com\/blog\/#website","url":"https:\/\/cloudinary.com\/blog\/","name":"Cloudinary Blog","description":"","publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloudinary.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cloudinary.com\/blog\/#organization","name":"Cloudinary Blog","url":"https:\/\/cloudinary.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","width":312,"height":60,"caption":"Cloudinary Blog"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"jetpack_featured_media_url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1645574916\/website-2021\/blog\/Cloudinary_ImageCon_SpeakerBlog_Amy\/Cloudinary_ImageCon_SpeakerBlog_Amy.png?_i=AA","_links":{"self":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/comments?post=21860"}],"version-history":[{"count":3,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21860\/revisions"}],"predecessor-version":[{"id":22689,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/21860\/revisions\/22689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media\/22679"}],"wp:attachment":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media?parent=21860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/categories?post=21860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/tags?post=21860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}