{"id":21865,"date":"2019-03-27T00:35:16","date_gmt":"2019-03-27T00:35:16","guid":{"rendered":"http:\/\/why_dynamic_media_platform_is_must_have_for_ecommerce"},"modified":"2025-09-29T15:49:50","modified_gmt":"2025-09-29T22:49:50","slug":"why_dynamic_media_platform_is_must_have_for_ecommerce","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/why_dynamic_media_platform_is_must_have_for_ecommerce","title":{"rendered":"Why a Dynamic Media Platform is a Must-Have for E-Commerce"},"content":{"rendered":"

Everyone today is vying for consumers\u2019 attention. Brands and marketplaces are all searching for a competitive edge in their direct-to-consumer channels to win and retain brand loyalty. In this crowded market, marketing teams recognize that a visual mobile and web experience is mission-critical<\/strong> for enhancing conversions, revenue, and customer loyalty.<\/p>\n

Shoppers expect to see life-like product displays on any device. Videos and 360 spin sets with detailed visualization of how, say, a shoe flexes or a dress moves as you walk are now essential to conversion.<\/p>\n

Dynamic media<\/a>, as seen with systems like Adobe Experience Manager, further enhances this capability by allowing users to manage, manipulate, and distribute rich media assets like images and videos efficiently. By integrating dynamic media with content management systems such as Adobe Experience Manager, e-commerce platforms can offer a more robust and versatile experience to their users.<\/p>\n

Those rich media experiences come at a price, however. Google\u2019s industry benchmark1<\/a><\/sup> reveals that most mobile landing pages take more than five seconds to display, resulting in the probability of a visitor bouncing increasing by a whopping 106%. Retail and travel were specifically identified as industries that need improvement.\n\"Mobile<\/p>\n

E-commerce<\/a> companies must balance the needs to deliver engaging rich media, and, ensuring fast web and mobile performance. Also, it\u2019s paramount to simplify the complex and multiple handoffs and approval processes across teams. All too common are the addition of weeks and even months to launch schedules, slowing time to revenue. In addition, technical and creative resources that are required to optimize and customize media are hard to recruit\u2014and harder yet to retain, making it a top priority to focus them on mission-critical initiatives.<\/p>\n

Dynamic Media Platform for E-Commerce<\/h2>\n

We\u2019re excited to announce powerful new enhancements to the Cloudinary technology platform for e-commerce and retail, and you can find our official launch release here<\/a>. Using AI and machine learning, Cloudinary\u2019s Dynamic Media Platform automates numerous media-management components so you don\u2019t need to build them, thereby shortening your product-release cycle, improving your conversion rates, and increasing your competitiveness.<\/p>\n

Cloudinary is already a foundational technology in the e-commerce stack of the top three global sportswear brands, the most popular food-delivery startups, the world\u2019s largest ticket marketplaces, and thousands of iconic brands and disruptive startups. Among them are Canada Goose, DoorDash, Everlane, Jane.com, Michaels Stores, Powell\u2019s Books, Stitch Fix, StubHub, Stylight, Nordstrom\u2019s Trunk Club, and Under Armour.<\/p>\n

\"Dynamic<\/p>\n

How a Dynamic Media Platform Benefits E-Commerce Teams<\/h2>\n

Cloudinary enables an engaging, personalized, and optimized visual experience, out of the box.<\/p>\n