{"id":21867,"date":"2019-03-28T16:21:52","date_gmt":"2019-03-28T16:21:52","guid":{"rendered":"http:\/\/stylight_fashions_image_heavy_retail_search_engine_with_cloudinary"},"modified":"2025-10-26T14:15:24","modified_gmt":"2025-10-26T21:15:24","slug":"stylight_fashions_image_heavy_retail_search_engine_with_cloudinary","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/stylight_fashions_image_heavy_retail_search_engine_with_cloudinary","title":{"rendered":"Stylight Fashions Image-Heavy Retail Search Engine With Cloudinary"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Through <a href=\"https:\/\/www.stylight.com\">Stylight<\/a>, a search-engine in the fashion arena, shoppers can search over 1,000 shops in 16 countries and 30 million products for the best deals and be directed to retailer websites for purchases. When a new shop goes online, Stylight must add and display as many as 50,000 or more new products on its site.<\/p>\n<p>Uptime, performance, and customer experience are key for Stylight\u2019s bottom line. To manage and display its many thousands of images, Stylight needed an efficient way for transforming them for fast loading and optimal viewing on all devices.<\/p>\n<p>As an early adopter of Cloudinary\u2019s cutting-edge solution for image management and delivery on content delivery networks (CDNs), Stylight has accomplished these impressive results:<\/p>\n<ul>\n<li>Added new stores with thousands of products in <strong>under two hours<\/strong>.<\/li>\n<li>Improved the click-out conversion rate (COCR) by up to <strong>2.2 percent<\/strong>.<\/li>\n<li>Grew the revenue per visit, which is tied to the compensation from partner stores, by up to <strong>2.4 percent<\/strong>.<\/li>\n<\/ul>\n<h2>The Challenge: Proficient Management of a Multitude of Images by a Lean Staff<\/h2>\n<p>\u201cDespite our limited manpower, we still wanted to move fast. Managing images, including transforming and optimizing them for all kinds of devices and viewports, was a challenge for our new responsive website,\u201d said Matthias Hoyer, head of product at Stylight. \u201cWe needed an easy way to do those tasks and display images appropriately for our users.\u201d<\/p>\n<p>On-premise options would incur on-site hosting and storage costs. Instead, Stylight searched for cloud solutions and discovered Cloudinary.<\/p>\n<p>\u201cCloudinary offered everything we were looking for\u2014multiple image resolutions, scaling, quality optimization,\u201d Hoyer explained. As one of Cloudinary\u2019s first customers, Stylight implemented Cloudinary as a key component of its search engine.<\/p>\n<h2>The Cloudinary Solution: Streamlining Image Management and Improving Store Uptime<\/h2>\n<p>Stylight\u2019s microservices-based architecture means that the company\u2019s teams routinely collaborate to integrate shops with the site and add product information on the fly. The team that tags products to the appropriate categories also uploads images to Cloudinary. Separately, the client-facing product team transforms images with Cloudinary\u2019s unique URL-based solution through a RESTful API.<\/p>\n<p>Cloudinary\u2019s automation features, in particular those for format selection and quality compression, have enabled Stylight to deliver the <a href=\"https:\/\/cloudinary.com\/guides\/image-formats\/best-image-format\">best image format<\/a>, such as WebP for Chrome browsers, and to optimize images according to viewport, bandwidth, and such. The result is \u201ca significant positive effect on page-load time, performance, and visitor satisfaction,\u201d Hoyer noted.<\/p>\n<p>Another Cloudinary feature that is vital to Stylight is lazy loading. With Cloudinary\u2019s lazy-loading JavaScript plugin, Stylight can determine on the server side the kind of viewing device for Stylight\u2019s search engine and serve images in the viewport along with the correct image tags. Once the viewer interacts with the page, lazy-loading of all other images occurs.<\/p>\n<p>Recently, Stylight began leveraging Cloudinary\u2019s multi-CDN capabilities, which dynamically switch among CDNs, ensuring delivery of images closer to end-users and accelerating page loads. Such CDN switches also prevent costly downtime of the Stylight site.<\/p>\n<h2>The Results: Improved Revenue, Higher Conversion Rates, and Optimal User Experience<\/h2>\n<p>Besides significant rises in COCR and revenue, Stylight has been impressive performance improvements. Lazy loading has reduced page load-time by about <strong>100 milliseconds<\/strong>, translating to a superb user experience.<\/p>\n<p>\u201cCloudinary is at the forefront of adopting cutting-edge technologies and quickly implements them. We don\u2019t have to learn or incorporate those technologies ourselves since we know Cloudinary will do it,\u201d Hoyer noted, adding that, as a result, Stylight can continue to operate with a slim staff.<\/p>\n<div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/stylight_streamlining_image_management_cloudinary.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em>Download case study<\/em><\/span><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1543971728\/Marketing\/case-studies\/stylight_streamlining_image_management_cloudinary.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_200,c_fill,f_auto,q_auto\/dpr_auto\/Marketing\/case-studies\/stylight_streamlining_image_management_cloudinary.jpg\" alt=\"Case Study Stylight\u201d width=\"201\" height=\"260\" \/><\/em><\/span><\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[47,119,165,227,286],"class_list":["post-21867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-case-study","tag-file-upload","tag-image-transformation","tag-performance-optimization","tag-tagging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stylight Fashions Image-Heavy Retail Search Engine With Cloudinary<\/title>\n<meta name=\"description\" content=\"With Cloudinary&#039;s 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