{"id":21909,"date":"2019-06-28T17:17:46","date_gmt":"2019-06-28T17:17:46","guid":{"rendered":"http:\/\/cloudinary_is_money_for_mediavine_simplifying_video_management"},"modified":"2022-03-31T15:44:40","modified_gmt":"2022-03-31T22:44:40","slug":"cloudinary_is_money_for_mediavine_simplifying_video_management","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary_is_money_for_mediavine_simplifying_video_management","title":{"rendered":"Mediavine Simplifies Video Management and Boosts Revenue With Cloudinary"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>A successful media publisher since 2004, <a href=\"https:\/\/www.mediavine.com\/\">Mediavine<\/a> owns and runs popular sites like The Hollywood Gossip and Food Fanatic. In 2013, Mediavine expanded its service offerings to over 3,900 publishers to include ad optimization, video monetization, and influencer-marketing campaigns.<\/p>\n<p>A long time Cloudinary customer for image-management, Mediavine turned to Cloudinary when it needed help with video. By utilizing Cloudinary, Mediavine was able to streamline video workflow, optimize video performance, and reduce bandwidth consumption. The impressive results speak for themselves:<\/p>\n<ul>\n<li>Mediavine now serves over <strong>1 Petabyte<\/strong> of video monthly.<\/li>\n<li>Bandwidth usage has dropped by <strong>half<\/strong>.<\/li>\n<li>For Mediavine\u2019s publishers, video is generating <strong>20 percent<\/strong> more revenue than display ads.<\/li>\n<\/ul>\n<h2>The Challenge: Optimizing Performance While Delivering High-Quality Video<\/h2>\n<p>Video is the fastest-growing revenue generator for Mediavine. To monetize content for publishers, Mediavine manages their preroll advertising.<\/p>\n<p>However, ensuring all video content worked well was a complex, time-consuming process that was managed by third-party video players. Also, the initial video player Mediavine used was integrated with a competing video-ad server, further complicating the scenario. Getting off that player was critical.<\/p>\n<h2>The Cloudinary Solution: Eliminating Complexity From Upload to Delivery<\/h2>\n<table style=\"width:94%;margin-left:3%; margin-right:3%;\">\n<tr>\n<td style=\"background-color:#5bc7ef; padding: 10px;\">\n\u201cCloudinary had already made it so much easier for us to manage images, so the second the company said they could do the same for video, I knew Cloudinary was the obvious choice.\u201d\n\u2014 Eric Hochberger, Cofounder, CEO, and head of development at Mediavine\n<\/td>\n<\/tr>\n<\/table>\n<p>To start, Mediavine automated video uploads through the Cloudinary API, which had been integrated with the WordPress Mediavine plug-in used by publishers. Subsequently, with a single button click, publishers could add video to posts or grab embedded code from their Mediavine dashboard, signalling Mediavine to apply the appropriate predefined streaming profiles to the videos.<\/p>\n<p>\u201cWe can get on-the-fly image and video manipulation, all the way down to the CDN [content delivery network], streaming and serving that content with only one line of code,\u201d Hochberger continued.<\/p>\n<h2>The Results: Speed, Savings, and Higher Search Rankings<\/h2>\n<p>With Cloudinary, Mediavine has saved numerous developer hours, particularly vis-a-vis codec rollouts. An example is the recent move to H.265 and VP9, with which Mediavine regenerated more than 30,000 videos in only one day.<\/p>\n<p>Mediavine publishers who run both video and display ads typically see earnings rise by 20 to 30 percent. In addition, optimized video attracts more traffic to the publisher sites, raising their Google rankings.<\/p>\n<p>\u201cAdding video to my site has dramatically boosted its revenue potential and page views,\u201d said Courtney O\u2019Dell, a Mediavine publisher of the website Sweet C\u2019s. \u201cIn a crowded web niche, it can be hard to stand out in search results or make a splash in social media. Videos have raised my site\u2019s search ranking and kept viewers engaged and interested in its content. After adding videos with preroll ads to my site, I started making more money each month than the entire previous year.\u201d<\/p>\n<p>Separately, Mediavine\u2019s move to H.265 and VP9 reduced its video-bandwidth usage by half with no quality loss whatsoever, simultaneously benefitting the viewers, too. It\u2019s a win-win with Cloudinary.<\/p>\n<div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1553191834\/Marketing\/case-studies\/mediavine-cloudinary-video-management.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em>Download case study<\/em><\/span><\/a><\/div>\n<div style=\"text-align: center;\"><a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1553191834\/Marketing\/case-studies\/mediavine-cloudinary-video-management.pdf\" target=\"_blank\"><span style=\"font-size: small;\"><em><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/w_200,c_fill,f_auto,q_auto\/dpr_2.0\/Marketing\/case-studies\/mediavine-cloudinary-video-management.jpg\" alt=\"Case Study Mediavine\u201d width=\"201\" height=\"260\" \/><\/em><\/span><\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,47,303,305],"class_list":["post-21909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-case-study","tag-video","tag-video-api"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloudinary Is Money for Mediavine, Simplifying Video Management<\/title>\n<meta name=\"description\" content=\"Cloudinary simplifies video management for Mediavine, saving time, money, load time, and bandwidth while raising their search ranking 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