{"id":21965,"date":"2019-10-22T17:54:12","date_gmt":"2019-10-22T17:54:12","guid":{"rendered":"http:\/\/taking_cloudinary_s_magento_extension_to_the_next_level"},"modified":"2024-06-06T12:44:38","modified_gmt":"2024-06-06T19:44:38","slug":"taking_cloudinary_s_magento_extension_to_the_next_level","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/taking_cloudinary_s_magento_extension_to_the_next_level","title":{"rendered":"Taking Cloudinary\u2019s Magento Extension to the Next Level"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Having an <a href=\"https:\/\/cloudinary.com\/solutions\/ecommerce\">e-commerce<\/a> <a href=\"https:\/\/cloudinary.com\/blog\/image_editing_basics_and_a_tutorial_for_automation_with_ai\">platform<\/a> that both provides a seamless and satisfactory shopping experience, while also serving as a powerful back-office system is crucial to business success today.<\/p>\n<p>As a leading e-commerce platform, Magento offers numerous essential features. Additionally, you can leverage its extensions, such as those for dedicated payments and advanced media management, for other purposes. <a href=\"https:\/\/cloudinary.com\">Cloudinary<\/a>, long a popular Magento extension, just released a new version with the following powerful features:<\/p>\n<ul>\n<li>A complete digital-asset-management solution, available directly from the Magento UI<\/li>\n<li>More extensive support for video in Magento 2<\/li>\n<li>A richer, more flexible Product Gallery<\/li>\n<\/ul>\n<h2>Out With the Old, In With the New<\/h2>\n<p>In 2015, we launched version 1 of an extension for Magento, adding media optimization and on-the-fly transformations to the Magento world. That meant faster page loads, a richer experience, and higher conversion rates. We\u2019ve continued to improve our extension and the latest update contains some great new Cloudinary capabilities.<\/p>\n<h2>Comprehensive Digital Asset Management Without Leaving Magento<\/h2>\n<p>The latest release of our Magento extension contains key capabilities for managing and organizing your digital assets. We\u2019ve embedded our Media Library into Magento to make available our <strong>advanced-search<\/strong> feature; the option to <strong>tag<\/strong>, <strong>categorize<\/strong> and <strong>sort<\/strong> media assets into <strong>folders<\/strong> and <strong>collections<\/strong>; and collaboration through <strong>comments<\/strong> and <strong>sharing<\/strong>. Even though these capabilities have been available through Cloudinary for a while, you can now leverage them directly from Magento without switching context, saving time and boosting productivity.<\/p>\n<p>Here\u2019s the user interface of Cloudinary\u2019s Media Library in Magento, annotated with explanations:<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml.png\" alt=\"Annotated example of Media Library in Magento\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"603\"\/><\/a><\/p>\n<p>Once you view an asset, you can get a <strong>summary<\/strong>, view and edit the <strong>metadata<\/strong>. Or, as shown below, see the <strong>analysis<\/strong> of the content and apply <strong>pre-configured transformations<\/strong> before inserting.<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml_analysis.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml_analysis.png\" alt=\"Analysis of media asset in Media Library\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"696\"\/><\/a><\/p>\n<p>You can also apply your own changes and special effects by selecting <strong>transformations<\/strong> and then add your transformed assets from the Media Library UI:<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml_transform.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_ml_transform.png\" alt=\"Transform media asset in Media Library\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"643\"\/><\/a><\/p>\n<p>Ultimately, along with the many transformations and optimizations you can apply, Cloudinary ensures that you get the most leverage from your media assets. It\u2019s now even easier to tag, sort and manage your assets, with the help of AI and machine-learning tools, and all directly from within the Magento UI.<\/p>\n<h2>Product Pages to be Proud of<\/h2>\n<p>No matter how outstanding your products are, you must showcase them to consumers in an engaging manner as a springboard for sales. Our <a href=\"https:\/\/demo.cloudinary.com\/product-gallery\/interactive-demo\">Product Gallery<\/a>, which superbly demonstrates Cloudinary\u2019s many image and video capabilities, can serve as a template for showing off your products in the most captivating way possible.<\/p>\n<h3>Customizing the Experience<\/h3>\n<p>The default styling, UI, and colors in the Cloudinary Product gallery are suggestions only. Here\u2019s how the product gallery in the Cloudinary sample store looks by default:<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_default.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_default.png\" alt=\"Example of product gallery in Magento\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"721\"\/><\/a><\/p>\n<p>For a richer experience, it\u2019s easy to customize the look and feel to match your brand and the design of your product pages by following these three steps:<\/p>\n<p>First, identify your <strong>theme colors<\/strong>, which are the leading elements of the design.<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_colors.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_colors.png\" alt=\"Customize theme colors\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"455\"\/><\/a><\/p>\n<p>Second, configure the <strong>main viewer parameters<\/strong> for the gallery and choose the animations and behaviors of the UI.<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_view.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_view.png\" alt=\"Configure main viewer parameters\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"443\"\/><\/a><\/p>\n<p>Third, set the <strong>carousel parameters<\/strong> to tailor the display of the images and videos in your carousel: size, and number of thumbnails, and so forth.<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_carousel.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_carousel.png\" alt=\"Set carousel parameters\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"693\"\/><\/a><\/p>\n<p>See the <a href=\"https:\/\/cloudinary.com\/documentation\/product_gallery_reference\">Product Gallery Reference<\/a> for details of the customization options. Take a look at this <a href=\"https:\/\/demo.cloudinary.com\/product-gallery\/interactive-demo\">demo page<\/a> too, which shows Cloudinary\u2019s Product Gallery in action.<\/p>\n<p>The example below demonstrates some customizations in the Cloudinary sample store\u2019s product gallery. The gallery now matches our brand colors, we\u2019ve moved the location of the thumbnails and changed the shape to be circular. We\u2019ve also enabled a useful, eye-catching zoom feature on hover.<\/p>\n<p><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_custom.png\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/w_700,c_fill,f_auto,q_auto,dpr_2.0\/magento_pg_custom.png\" alt=\"Example of customized product gallery in Magento\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"1400\" height=\"730\"\/><\/a><\/p>\n<h3>Targeting Your Transformations<\/h3>\n<p>You can transform and optimize either all, or a selection of your media assets with Cloudinary for online display. The processes are simple, intuitive, and fast.<\/p>\n<p>Recall that, with the new Cloudinary extension, you can perform those tasks in Magento, for example, adding a \u201cSale\u201d or \u201cNew\u201d banner to the media asset with a certain tag by means of an overlay. Take the example below:<\/p>\n<ul>\n<li>The first part of the transformation is to check if the image has the <code>sale<\/code> and <code>in_stock<\/code> tags.<\/li>\n<li>If the tags exist, the next part applies the <code>sale_icon<\/code> image as an overlay.<\/li>\n<li>The last part positions the overlay in the bottom right corner of the backpack image.<\/li>\n<\/ul>\n<p>You could use this transformation across all your product images to ensure any in-stock sale items show the sale banner.<\/p>\n<p><cld-code-widget\n      class=\" c-code-widget\"\n      snippets=\"[]\"\n      parsed-url=\"{&quot;url&quot;:&quot;https:\\\/\\\/res.cloudinary.com\\\/demo\\\/image\\\/upload\\\/if_!sale:in_stock!_in_tags,l_sale_icon,w_180,g_south_east,x_30,y_30\\\/backpack.jpg&quot;,&quot;cloud_name&quot;:&quot;demo&quot;,&quot;host&quot;:&quot;res.cloudinary.com&quot;,&quot;type&quot;:&quot;upload&quot;,&quot;resource_type&quot;:&quot;image&quot;,&quot;transformation&quot;:[{&quot;if&quot;:&quot;!sale:in_stock!_in_tags&quot;,&quot;overlay&quot;:&quot;sale_icon&quot;,&quot;width&quot;:&quot;180&quot;,&quot;gravity&quot;:&quot;south_east&quot;,&quot;x&quot;:&quot;30&quot;,&quot;y&quot;:&quot;30&quot;}],&quot;transformation_string&quot;:&quot;if_!sale:in_stock!_in_tags,l_sale_icon,w_180,g_south_east,x_30,y_30&quot;,&quot;url_suffix&quot;:&quot;&quot;,&quot;version&quot;:&quot;&quot;,&quot;secure&quot;:true,&quot;public_id&quot;:&quot;backpack.jpg&quot;,&quot;extension&quot;:&quot;jpg&quot;,&quot;format&quot;:&quot;jpg&quot;,&quot;format_code&quot;:true,&quot;url_code&quot;:false,&quot;signature&quot;:&quot;&quot;,&quot;private_cdn&quot;:false,&quot;result_asset_type&quot;:&quot;image&quot;}\"\n      with-url=\"true\"\n    >\n      <span class=\"u-visually-hidden\">Loading code examples<\/span>\n    <\/cld-code-widget><a class=\"c-image-link\" href=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/if_!sale:in_stock!_in_tags,l_sale_icon,w_180,g_south_east,x_30,y_30\/backpack.jpg\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/demo\/image\/upload\/if_!sale:in_stock!_in_tags,l_sale_icon,w_180,g_south_east,x_30,y_30\/backpack.jpg\" alt=\"Example of adding sale banner\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"890\" height=\"593\"\/><\/a><\/p>\n<p>You can find more information about how to use conditional transformations in our <a href=\"https:\/\/cloudinary.com\/documentation\/conditional_transformations\">documentation<\/a>.<\/p>\n<p>Keep in mind the flexibility of Cloudinary transformations: you can specify them for all assets, for specific products, or for individual assets, as you desire.<\/p>\n<h2>Bringing it to Life with Video<\/h2>\n<p>Cloudinary\u2019s video capabilities bring product pages to life with fast loading and optimization, all managed by and delivered through Cloudinary. Product videos that load momentarily and that perform visual storytelling well are proven to increase engagement and raise conversion rates. In fact, <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#194720eb6b53\">64% of customers<\/a> are more likely to purchase after watching a product video.<\/p>\n<p>See it for yourself; pull in your product videos to your product gallery on Cloudinary and transform them on our dynamic video platform. You\u2019ll be amazed and impressed.<\/p>\n<p>Here\u2019s an example product video for a car within the Cloudinary product gallery, using the same customizations we added before. We\u2019ve also added a vignette effect to the video to adjust the look a little. With the new Cloudinary Magento extension you can easily transform your videos and add them directly to your own product gallery, just like you would with product images:<\/p>\n<script src=\"https:\/\/product-gallery.cloudinary.com\/all.js\" type=\"text\/javascript\">\n<\/script>  \n<div id=\"my-gallery\" style=\"max-width:80%;margin:auto\">\n<\/div>\n<script type=\"text\/javascript\">  \nconst myWidget = cloudinary.galleryWidget({\n    \"container\": \"#my-gallery\",\n    \"logErrors\": true,\n    \"cloudName\": \"demo\",\n    \"mediaAssets\": [{\n        \"tag\": \"electric_car_product_gallery_demo\",\n        \"mediaType\": \"video\",\n        \"transformation\": {\n            \"crop\": \"fit\", \"transformation\" : [{ \"effect\": \"vignette:50\" }]\n        }\n    },\n    {\n        \"tag\": \"electric_car_product_gallery_demo\",\n         \"transformation\" : [{ \"effect\": \"art:fes\" }]\n    }],\n    \"zoomProps\": {\n        \"viewerZIndex\": 100,\n        \"type\": \"flyout\",\n        \"viewerPosition\": \"top\",\n        \"trigger\": \"hover\",\n        \"showLens\": true\n    },\n    \"aspectRatio\": \"4:3\",\n    \"themeProps\": {\n        \"primary\": \"#0071ba\",\n        \"active\": \"#0071ba\",\n        \"onPrimary\": \"#db8226\"\n    },\n    \"carouselLocation\": \"bottom\",\n    \"carouselOffset\": 10,\n    \"thumbnailProps\": {\n        \"width\": 120,\n        \"height\": 120,\n        \"navigationShape\": \"round\",\n        \"selectedBorderPosition\": \"bottom\",\n        \"selectedBorderWidth\": 10,\n        \"selectedBorderColor\":\"#DB8226\",\n        \"borderColor\":\"#DB8226\",\n        \"radius\":100,\n        \"selectedStyle\": \"border\"\n    },\n    \"navigationButtonProps\":{\n         \"shape\":\"round\",\n         \"color\":\"#0071ba\"\n    }\n});\nmyWidget.render();\n<\/script>\n<div class='c-callout  c-callout--inline-title c-callout--note'><strong class='c-callout__title'>Note:<\/strong> <p>Cloudinary\u2019s video capabilities are only available for the Magento 2 extension.<\/p><\/div>\n<h2>Next Steps<\/h2>\n<p>Make the most of your media on Magento with the latest version of Cloudinary\u2019s Magento extension, and deliver a superior shopping experience for your consumers. Simultaneously, your back-office team will be gratified by the efficient, time-savers for those no-brainer tasks. It\u2019s a win-win all around.<\/p>\n<p>Add the new extension from the <a href=\"https:\/\/marketplace.magento.com\/cloudinary-cloudinary.html\">Magento Marketplace<\/a>. For details on the setup and features, see the <a href=\"https:\/\/cloudinary.com\/documentation\/magento_integration\">related documentation<\/a>.<\/p>\n<hr \/>\n<h2>Want to learn more about image editing?<\/h2>\n<p>Have a look at these articles:<\/p>\n<ul>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/image_editing_basics_and_a_tutorial_for_automation_with_ai\">Image-Editing Basics and a Tutorial for Automation With AI<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/how_to_automatically_and_professionally_remove_photo_backgrounds\">How to Automatically Remove Photo Backgrounds in Seconds With AI<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/10_great_jquery_sliders_and_5_ways_to_build_one_yourself\">Top 7 jQuery Sliders and Three Ways in Which to Create Your Own<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/adding_watermarks_credits_badges_and_text_overlays_to_images\">Adding Image Watermarks, Credits, Badges and Text Overlays to Images<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/add_the_360_product_viewer_to_your_commerce_site_with_cloudinary\">Add the 360 Product Viewer to Your Commerce Site with Cloudinary<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/new_ai_based_image_auto_crop_algorithm_sticks_to_the_subject\">New AI-Based Image Auto-Crop Algorithm Sticks to the Subject<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/how_to_improve_your_shopify_s_store_loading_times_using_cloudinary\">Integrating Cloudinary Into Your Shopify Store<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/how_to_overlay_text_on_image_easily_pixel_perfect_and_with_no_css_html\">How to Overlay Text on Image Easily, Pixel Perfect and With No CSS\/HTML<\/a>\n<\/li>\n<li>\n<a href=\"https:\/\/cloudinary.com\/blog\/taking_cloudinary_s_magento_extension_to_the_next_level\">Taking Cloudinary\u2019s Magento Extension to the Next Level<\/a>\n<\/li>\n<\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[89,98,189],"class_list":["post-21965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-asset-management","tag-e-commerce","tag-magento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Get More from Your Media with New Magento Extension<\/title>\n<meta name=\"description\" content=\"Using the new Magento extension, you can manage and optimize media assets with Cloudinary, and customize your pages with a stylish product gallery.\" \/>\n<meta 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