{"id":21995,"date":"2019-12-30T18:23:21","date_gmt":"2019-12-30T18:23:21","guid":{"rendered":"http:\/\/year_in_review_the_visual_campaigns_we_loved_most_in_2019"},"modified":"2022-06-13T09:10:40","modified_gmt":"2022-06-13T16:10:40","slug":"year_in_review_the_visual_campaigns_we_loved_most_in_2019","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/year_in_review_the_visual_campaigns_we_loved_most_in_2019","title":{"rendered":"Year in Review: The Visual Campaigns We Loved Most in 2019"},"content":{"rendered":"

As a photographer and a marketer, nothing excites me more than a campaign that utilizes beautiful, powerful imagery to tell a story and connect with an audience. My childhood dreams of traveling the world for National Geographic live on. Like Dorothea Lange and so many inspiring photographers before me, I imagined I might live my life telling important stories through the lens of my old 35mm Pentax.<\/p>\n

Managing communications for a company that also cares deeply about the power of visual storytelling is a close second \ud83d\ude42<\/p>\n

And 2019 was a stand-out year for visual storytelling. From body image to the environment to female leaders in sports, brands did not shy away from the big topics.<\/p>\n

Here are my personal favorites:<\/p>\n

Aerie:<\/strong> Bravo to Aerie for building a brand centered around and for real, everyday women. Unaltered and unedited, all of their photos and videos \u2013 on their website and throughout their social campaigns \u2013 feature women of all shapes, colors and sizes.<\/p>\n

Imperfections were celebrated, not edited. And based on the overwhelmingly positive reaction, this was a welcome change and women were digging it, big time. For Aerie, Photoshop need not apply.<\/p>\n

Citizens of Humanity and HUMANITY<\/a> magazine:<\/strong> If you\u2019re familiar with Citizens of Humanity you might know them for their jeans \u2013 or as I think they\u2019d prefer, premium denim. You might not know that they also produce one of the most beautifully curated magazines. From the content to the black and white photography, their most recent issue blew me away.<\/p>\n

I especially loved this article<\/a> about a Principal Dancer for the Royal Ballet, Marianela Nunez. If you have an appreciation for art, music, film and fashion, I highly recommend checking it out. And their jeans are amazing too!<\/p>\n

Nike:<\/strong> Nike declared 2019 its year for women and their digital campaigns did not disappoint. On the heels of their Dream Crazy campaign starring Colin Kaepernick, they produced the kind of inspiring, award-worthy video content we\u2019ve come to expect from the popular shoe brand.<\/p>\n

Nike had us \u201cDream Crazier\u201d with Serena Williams leading us through a visual compilation of inspiring female firsts in sports. They helped us \u201cDream Further\u201d with this brilliant video about a young female football player, and dream bigger with \u201cDream with Us\u201d \u2013 a video that asked us to be the generation that ends gender inequality in sports.<\/p>\n

\u201cShow them what crazy can do\u201d became a mantra for women and young girls in sports everywhere.<\/p>\n

Patagonia:<\/strong> With a mission that reads, \u201cWe\u2019re in business to save our home planet,\u201d Patagonia has shown the world that mission-based marketing, even when controversial to some, doesn\u2019t mean a hit in profitability. On the contrary, the $1 billion dollar retailer is doing just fine. Not bad for a brand that runs \u201cDon\u2019t buy this jacket\u201d ads, and donates 100% of its Black Friday sales to environmental causes.<\/p>\n

This year Patagonia closed its doors for a few hours on a Friday in September so its employees could march alongside young activists in the Global Climate Strike. And for Climate Week, it ran a powerful mostly digital campaign called Facing Extinction<\/a>.<\/p>\n

\"Patagonia\"<\/p>\n

In a blog post about the campaign, Patagonia CEO Rose Marcario wrote, \u201cOur customers are demanding we act \u2013 this generation of youth is not backing down and neither should we. Sharing this common challenge gives us hope. We need to step up, to move forward with optimism and American innovation and ingenuity to invest in solutions and fight the fight of our lives to save our home planet.\u201d<\/p>\n

Here\u2019s to an Equally Inspiring 2020<\/h2>\n

Marketers understand the value of visual campaigns but those outside the industry are likely unaware of all the work that occurs on websites, networks and devices to deliver them flawlessly. Kudos to all those working hard to connect and inspire through powerful visual content, from creatives to digital asset managers to web developers, and here\u2019s to more award-winning content in 2020.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":21996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25],"class_list":["post-21995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management"],"acf":[],"yoast_head":"\nMy Favorite Visual Campaigns of 2019<\/title>\n<meta name=\"description\" content=\"A look back at my favorite visual campaigns of 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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