{"id":22039,"date":"2020-04-08T16:23:09","date_gmt":"2020-04-08T16:23:09","guid":{"rendered":"http:\/\/brands_rising_in_the_face_of_covid_19"},"modified":"2020-04-08T16:23:09","modified_gmt":"2020-04-08T16:23:09","slug":"brands_rising_in_the_face_of_covid_19","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/brands_rising_in_the_face_of_covid_19","title":{"rendered":"Brands Rising in the Face of COVID-19"},"content":{"rendered":"

We are in uncharted territory. As humans no matter where you call home. As parents juggling work and childcare. As employees trying to maintain some semblance of normal, and as a broader tech community learning from each other \u2013 and in some cases leaning on each other.<\/p>\n

In the sea of things causing us all concern, stress and anxiety, I am warmed by the many positive stories shining a light on the good. Generally an optimist, my default in hard times is to do what Fred Rogers always told us to do and \u201clook for the helpers.\u201d<\/p>\n

Here at Cloudinary we get to work with so many incredible retail and eCommerce brands, and I\u2019ve been struck by the ways in which brands have stepped up to help, including some of our own customers like Allbirds, Bombas and Reformation.<\/p>\n

Here are a few efforts and campaigns that stuck out to me.<\/p>\n

Allbirds.<\/strong> Last month, Allbirds announced that it was donating its Wool Runners to healthcare workers and anyone interested just had to send an email with their credentials to the company. In just four days, the company donated<\/a> 5,000 pairs (or $500,000 worth of shoes) and exhausted its supply. So starting March 24, Allbirds shifted to a \u201cbuy-one-give-one\u201d model allowing customers to make a donation with their purchase. You can also simply make a $60 donation<\/a> and Allbirds will automatically donate a pair of Wool Runners to a healthcare professional.<\/p>\n

Bombas.<\/strong> Bombas has always given back<\/a>. To date, they have donated more than 30 million clothing items to the homeless through more than 3,000 Giving Partners across the country. In recent weeks, the company has expanded its giving efforts to include non-perishable goods, soap, hand sanitizer and wipes. You can learn more about their efforts and how you can help by visiting The Bombas Giving Directory<\/a>.<\/p>\n

Citizens of Humanity.<\/strong> \u201cWith all that we have learned from this pandemic, it is indisputable that we are all in this together\u201d is the first line you\u2019ll read on Citizens\u2019 COVID-19 landing page<\/a>. Within days of the pandemic\u2019s devastating impact on the Los Angeles area, the LA-based clothing company re-purposed their sewing facility and started producing masks for front line responders, including hospitals, healthcare workers and children\u2019s advocacy groups. They\u2019ve since made their masks available to the public so long as doing so doesn\u2019t interrupt what they\u2019re producing for those on the front lines. You can learn more about their efforts here<\/a> and order masks here<\/a>.<\/p>\n

Nike.<\/strong> Nike\u2019s campaign asking people to \u201cPlay inside, play for the World\u201d is simple, effective and brilliant.<\/p>\n

\"Nike\"<\/p>\n

Reformation.<\/strong> An eco-minded retailer, Reformation sources sustainable fabrics and brings their designs to life quickly \u2013 often within a month versus other fashion brands which take 12-18 months to release new designs. Applying this eco-friendly and efficient model, Reformation is partnering with the City of Los Angeles<\/a> and Mayor Eric Garcetti on LA Protects, an initiative to organize local manufacturers to make five million non-medical masks. You can learn more about their work and order masks here<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":22040,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[80],"class_list":["post-22039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-customers"],"acf":[],"yoast_head":"\nBrands Rising in the Face of COVID-19<\/title>\n<meta name=\"description\" content=\"As we face a global pandemic, brands are rising in the face of COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/brands_rising_in_the_face_of_covid_19\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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