{"id":22197,"date":"2020-10-20T13:03:17","date_gmt":"2020-10-20T13:03:17","guid":{"rendered":"http:\/\/cloudinary_and_contentful_make_modern_content_management_easier"},"modified":"2025-04-16T12:40:06","modified_gmt":"2025-04-16T19:40:06","slug":"cloudinary_and_contentful_make_modern_content_management_easier","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary_and_contentful_make_modern_content_management_easier","title":{"rendered":"Cloudinary and Contentful Make Modern Content Management Easier"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>I am pleased to share that <a href=\"https:\/\/www.cloudinary.com\">Cloudinary<\/a> and <a href=\"https:\/\/www.contentful.com\">Contentful<\/a> have joined forces to further streamline the creation, processing, and delivery of online content through Cloudinary\u2019s digital asset management (DAM) solution and advanced transformation and delivery capabilities for images and video. What\u2019s more, the partnership delivers a headless approach to DAM. By leveraging APIs for media management tasks, marketers and developers alike benefit from an integrated stack of optimized assets for optimization and automation. As a result, page loads are fast and beautiful, and at scale\u2014with less overhead and effort.<\/p>\n<p>A leading CMS platform, Contentful ensures its users can administer digital content from a single source and publish it anywhere and optionally through integration with robust, high-performance tools.<\/p>\n<p>Agility, quality, flexibility, and convenience are the principal goals of both platforms. And we\u2019re pleased to share that Cloudinary is now the third most-downloaded app on Contentful, underscoring  tremendous user support.<\/p>\n<p>In today\u2019s digital, highly visual world, more and more brands are investing in the creation of engaging visual stories for viewers across all channels. Equally critical is efficient delivery of scalable, fast-loading media.<\/p>\n<div class='c-callout  c-callout--inline-title c-callout--info'><strong class='c-callout__title'>Important:<\/strong> <p>Be sure to listen to the MX Matters podcast as <a href=\"https:\/\/cloudinary.com\/podcasts\/contentful-discusses-the-power-of-content-first-cx-post-covid\">Contentful discusses the power of content-first CX post-Covid.<\/a><\/p>\n<p><a href=\"https:\/\/cloudinary.com\/podcasts\/contentful-discusses-the-power-of-content-first-cx-post-covid\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/image\/upload\/w_400,f_auto,q_auto\/Web_Assets\/blog\/mx-matters-ep5-podcast-PodcastsPage-thumb1.png\" alt=\"MX Matters\" loading=\"lazy\" class=\"c-transformed-asset\"  width=\"400\" height=\"225\"\/><\/a><\/p><\/div>\n<h2>Extension of Content-Management Capabilities<\/h2>\n<p>Here are the key tasks you can perform on Contentful as a result of the integration and the partnership:<\/p>\n<ul>\n<li>Link Contentful entries to the uploaded assets in your Cloudinary media library (Cloudinary DAM). Browse, manage, and optimize your <a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\">Cloudinary assets<\/a> (images, videos, 3D objects, GIFs) on Contentful\u2014tasks that are routinely performed by creators, developers, and marketers.<\/li>\n<li>Automatically adjust the format and quality of your images and videos, optimizing assets according to the end-user device for an optimal display.<\/li>\n<li>Use Cloudinary AI for auto-tagging images and videos. Manually add tags as part of your media workflow, search, manage, and share your media assets with Cloudinary\u2019s media library from within Contentful.<\/li>\n<\/ul>\n<p>Kevin Zellmer, vice president of partnerships at Contentful, states, \u201cIn this digital-first era, companies can gain a great competitive advantage by going digital-fast. The demand for digital is accelerating, so businesses need a strong technology platform for building omnichannel experiences faster. We\u2019re proud to partner with Cloudinary in accelerating our joint customers\u2019 time to value with their digital experiences.\u201d<\/p>\n<h2>Adoption<\/h2>\n<p>Contentful users can take advantage of Cloudinary\u2019s media experience capabilities by clicking Install now in the <a href=\"https:\/\/www.contentful.com\/marketplace\/app\/cloudinary\/\">Contentful Marketplace page for Cloudinary<\/a>. It\u2019s that easy. Give it a try, share your feedback and do <a href=\"https:\/\/cloudinary.com\/contact\">contact us<\/a> for more information.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":22198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[332,25,59,89,137],"class_list":["post-22197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-api","tag-asset-management","tag-cms","tag-digital-asset-management","tag-headless"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloudinary and Contentful Make Modern Content Management Easier<\/title>\n<meta name=\"description\" content=\"Thanks to the 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