{"id":22354,"date":"2021-05-12T14:01:59","date_gmt":"2021-05-12T14:01:59","guid":{"rendered":"http:\/\/cloudinary_earns_top_vendor_honor_for_digital_asset_management"},"modified":"2024-08-15T14:24:46","modified_gmt":"2024-08-15T21:24:46","slug":"cloudinary_earns_top_vendor_honor_for_digital_asset_management","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management","title":{"rendered":"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management"},"content":{"rendered":"<div class=\"wp-block-cloudinary-markdown \"><p>Recently, <a href=\"https:\/\/cloudinary.com\/products\/digital_asset_management\">Cloudinary\u2019s Digital Asset Management (DAM) solution<\/a> was named a leader of the top 15 global vendors in the DAM Vendor Selection Matrix\u2122 produced by Research in Action GmbH, excelling in strategy, execution, price versus value, and breadth. The matrix also awarded Cloudinary an outstanding recommendation index of 98%.<\/p>\n<p>Research in Action cites Cloudinary\u2019s strategy as \u201cDynamic Asset Management,\u201d which enables administration of asset variants and instances at scale through automation and AI. Regarding execution, Research in Action highlights Cloudinary\u2019s robust affiliations with more than 100 partners: Adobe\/Magento, Amazon Web Services (AWS), Salesforce, WordPress.<\/p>\n<p>Among the 1,500 global business and IT decision-makers surveyed by Research In Action, 51% stated that they plan to consolidate their DAM systems. Additionally, the respondents revealed that the factors that influence their DAM buying decisions are better system performance and responsiveness (35%), improved brand-management capabilities (32%), a more captivating customer experience (29%), a mobile-first strategy (27%), and cloud capabilities (21%).<\/p>\n<p>DAM is poised to meet the rising demand for content digitization, effective collaboration of corporate assets, cloud-based delivery options, controlled access, and tighter security. As a result, Research In Action anticipates that DAM systems will expand and morph into universal content hubs for many departments, such as creative, sales, and service, besides IT and marketing.<\/p>\n<p>Peter O\u2019Neill, research director at Research in Action GmbH, had a glowing comment for Cloudinary\u2019s DAM solution: <em>\u201cCloudinary was born in the cloud and is best suited for businesses that use rich media to drive customer engagement and conversions.\u201d<\/em><\/p>\n<p>We will continue to innovate and deliver game-changing AI capabilities so that our customers can automate their tasks to efficiently manage visual assets in today\u2019s media-first digital market.<\/p>\n<p>Here is the complete <a href=\"https:\/\/cloudinary-res.cloudinary.com\/image\/upload\/v1620679519\/website\/resources\/VSM_DAM_GL_2021_Cloudinary_Reprint.pdf\">2021 Vendor Selection Matrix\u2122 for DAM<\/a>. Separately, Research in Action GmbH also produced a report that focuses on DAM in the German market.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":22355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,89],"class_list":["post-22354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-digital-asset-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloudinary Leads in the 2021 Vendor Selection Matrix for DAM<\/title>\n<meta name=\"description\" content=\"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management\" \/>\n<meta property=\"og:description\" content=\"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T14:01:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-15T21:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce-jpg?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management\",\"datePublished\":\"2021-05-12T14:01:59+00:00\",\"dateModified\":\"2024-08-15T21:24:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA\",\"keywords\":[\"Asset Management\",\"Digital Asset Management\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\",\"url\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\",\"name\":\"Cloudinary Leads in the 2021 Vendor Selection Matrix for DAM\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA\",\"datePublished\":\"2021-05-12T14:01:59+00:00\",\"dateModified\":\"2024-08-15T21:24:46+00:00\",\"description\":\"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.\",\"breadcrumb\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA\",\"width\":1540,\"height\":847},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloudinary.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"name\":\"Cloudinary Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloudinary.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\",\"name\":\"Cloudinary Blog\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"width\":312,\"height\":60,\"caption\":\"Cloudinary Blog\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cloudinary Leads in the 2021 Vendor Selection Matrix for DAM","description":"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management","og_locale":"en_US","og_type":"article","og_title":"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management","og_description":"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.","og_url":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management","og_site_name":"Cloudinary Blog","article_published_time":"2021-05-12T14:01:59+00:00","article_modified_time":"2024-08-15T21:24:46+00:00","og_image":[{"width":1540,"height":847,"url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce-jpg?_i=AA","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#article","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management"},"author":{"name":"","@id":""},"headline":"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management","datePublished":"2021-05-12T14:01:59+00:00","dateModified":"2024-08-15T21:24:46+00:00","mainEntityOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management"},"wordCount":9,"publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA","keywords":["Asset Management","Digital Asset Management"],"inLanguage":"en-US","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/cloudinary.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management","url":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management","name":"Cloudinary Leads in the 2021 Vendor Selection Matrix for DAM","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA","datePublished":"2021-05-12T14:01:59+00:00","dateModified":"2024-08-15T21:24:46+00:00","description":"Research in Action has named Cloudinary a global leader in the 2021 Vendor Selection Matrix for Digital Asset Management with a 98% recommendation index.","breadcrumb":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#primaryimage","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA","width":1540,"height":847},{"@type":"BreadcrumbList","@id":"https:\/\/cloudinary.com\/blog\/cloudinary_earns_top_vendor_honor_for_digital_asset_management#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloudinary.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Announcement: Cloudinary Earns Top-Vendor Honor for Digital Asset Management"}]},{"@type":"WebSite","@id":"https:\/\/cloudinary.com\/blog\/#website","url":"https:\/\/cloudinary.com\/blog\/","name":"Cloudinary Blog","description":"","publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloudinary.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cloudinary.com\/blog\/#organization","name":"Cloudinary Blog","url":"https:\/\/cloudinary.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","width":312,"height":60,"caption":"Cloudinary Blog"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"jetpack_featured_media_url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649719129\/Web_Assets\/blog\/top15DAM_223555edce\/top15DAM_223555edce.jpg?_i=AA","_links":{"self":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/22354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/comments?post=22354"}],"version-history":[{"count":1,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/22354\/revisions"}],"predecessor-version":[{"id":35228,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/22354\/revisions\/35228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media\/22355"}],"wp:attachment":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media?parent=22354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/categories?post=22354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/tags?post=22354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}