{"id":22468,"date":"2021-12-13T15:36:20","date_gmt":"2021-12-13T15:36:20","guid":{"rendered":"http:\/\/change_is_hard_but_adopting_a_modern_dam_might_be_easier_than_you_think"},"modified":"2024-08-15T14:21:54","modified_gmt":"2024-08-15T21:21:54","slug":"change_is_hard_but_adopting_a_modern_dam_might_be_easier_than_you_think","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/change_is_hard_but_adopting_a_modern_dam_might_be_easier_than_you_think","title":{"rendered":"Change Is Hard, But Adopting a Modern DAM Might Be Easier Than You Think"},"content":{"rendered":"

Like people, companies are creatures of habit that tend to continue doing things the way they\u2019ve always been done, especially if the processes seem to be working just fine. Consequently, businesses are at times unaware that more effective and efficient ways exist.<\/p>\n

I observed this tendency at a recent roundtable I hosted for specialists in digital asset management (DAM) and asset creation in partnership with Henry Stewart<\/a>, a global provider of DAM-related content and events. The attendees included professionals from leading CPG, fashion, and technology sectors, most of whom create, manage, distribute, and archive media assets with traditional DAM systems<\/a>. However, those solutions cannot cater to the demands of today\u2019s digital-first world.<\/p>\n

At the event, I explained how the new generation of DAM tools deftly enable multiteam collaboration as well as dynamic manipulation and publishing across devices and channels. In turn, the guests shared their challenges, best practices, and wishlists vis-a-vis DAM. The discussion brought to mind why some businesses don\u2019t upgrade to modern DAM solutions despite those solutions\u2019 obvious benefits. Two key misconceptions often play a role:<\/p>\n

If It Ain\u2019t Broke, Why Fix It?<\/h2>\n

Again, it\u2019s human nature to perpetuate a certain way of working and to accept a degree of inefficiency or tediousness, such as this old-school approach of producing different asset versions:<\/p>\n

    \n
  1. You share a file from the DAM repository with a graphic artist.<\/li>\n
  2. The artist manually creates the variations required with Photoshop, Illustrator, or InDesign.<\/li>\n
  3. The artist shares the updated files, which are then placed in the DAM for manual distribution.<\/li>\n<\/ol>\n

    A modern DAM<\/a>, however, can intelligently create multiple versions of source files for you through automation, simplifying processes and eliminating repetitive, mindless steps. As much as people sometimes have a knee-jerk reaction against automation for fear that it will wipe out jobs, outsourcing mundane tasks to technology actually frees up time to focus on meaningful and stimulating projects, such as the creation of engaging customer experiences. Furthermore, shorter cycles reduce time to market, which is paramount in the modern age, whose audiences expect companies to continually enhance their content.<\/p>\n

    Interconnectivity is Expensive or Impossible<\/h2>\n

    Integrating a traditional DAM platform with key business frameworks\u2014such as CMS, PIM, and creative cloud applications\u2014can be challenging and costly, requiring ongoing maintenance. It\u2019s much simpler to build an end-to-end workflow with a modern DAM, which can impressively boost your teams\u2019 efficiency, productivity, and morale.<\/p>\n

    For example, in addition to certified, prebuilt integrations with several popular platforms, Cloudinary offers a robust API that easily integrates with almost any system. On top of that, with the Cloudinary Media Library widget<\/a>, you can cut and paste code snippets into a website or system to generate a DAM interface that facilitates search of assets.<\/p>\n

    Another misnomer is that you must pay for a DAM\u2019s entire catalog of features. With Cloudinary, you can turn features on or off and subscribe to only those you want to use. In other words, no way must you buy a 10-bedroom home if you need only two bedrooms.<\/p>\n

    As hard as it often is to embrace novel approaches, factors beyond our control leave us with no choice. Fact is, consumer expectations have changed; e-commerce is booming; and companies need more quality content than ever before for an ever-increasing number of channels and platforms.<\/p>\n

    Today\u2019s Businesses Need a Modern DAM<\/h2>\n

    That recent roundtable reminded me of just how busy and hardworking creative and DAM teams are. When you are head down in the weeds, keeping up with technology advancements that could dramatically benefit your company is tough to do. I hope the roundtable attendees enjoyed learning about modern DAM solutions and that they passed on that insight to their peers. I certainly relished meeting them and came away invigorated by the vast opportunity offered by the latest DAM improvements.<\/p>\n

    Ready to experience the benefits of the modern DAM for yourself? Contact us<\/a> for a demo.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"featured_media":22469,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[25,89],"class_list":["post-22468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-asset-management","tag-digital-asset-management"],"acf":[],"yoast_head":"\nThe Modern DAM: What\u2019s Holding Brands Back?<\/title>\n<meta name=\"description\" content=\"Cloudinary\u2019s latest virtual roundtable examined the common hurdles of adopting modern DAM approaches and explored ways of overcoming the barriers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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