{"id":22503,"date":"2021-08-26T13:42:53","date_gmt":"2021-08-26T13:42:53","guid":{"rendered":"http:\/\/why_successful_businesses_engage_with_and_convert_audiences_with_visual_media"},"modified":"2022-03-28T17:31:38","modified_gmt":"2022-03-28T17:31:38","slug":"why_successful_businesses_engage_with_and_convert_audiences_with_visual_media","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/why_successful_businesses_engage_with_and_convert_audiences_with_visual_media","title":{"rendered":"Why Successful Businesses Engage With and Convert Audiences With Visual Media"},"content":{"rendered":"

Most business buyers prefer to research purchase options online, as do many shoppers. No wonder online retail sales in the U.S. rose by 32.4% in 2020<\/a>\u2014an impressive gain of $105 billion.<\/p>\n

For B2B and B2C businesses, text-heavy websites are no longer adequate in attracting shoppers. Instead, engaging visual media\u2014spin images, videos, 3D models, augmented reality\u2014are becoming a must for conveying eye-catching details and differentiators about products or services.<\/p>\n

The recent Forrester report Use Rich Media to Drive More B2B<\/em> Conversions describes the various types of rich media and the ways in which visuals institute confidence for purchases, simultaneously boosting connections with shoppers. Below are our key takeaways.<\/p>\n

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Visual Media Is Highly Effective for Engaging With Users<\/h2>\n

By delivering rich visual media to all viewing devices in promotion of products or services, businesses render their websites more interactive and appealing, boost the user experience, and increase traffic and sales.<\/p>\n

Additionally, businesses would be wise to make use of advanced visual-media formats to pass on to shoppers helpful information that differentiates their brand. Consider, for example, replacing photos with 3D images or offering video or podcasts to inspire product adoption and new use cases.<\/p>\n

Visual Media Builds Strong Connections<\/h2>\n

Videos can bring about an emotional connection or convey product features in a way not achievable with text alone. Hence why leveraging visual media to reinforce marketing messaging is a smart strategy.<\/p>\n

Concurrently, take advantage of video to build trust with the target audience. As inspiration, watch Volvo Trucks\u2019 two-minute footage on its dynamic-steering option, whose major benefit\u2014reducing neck and back pain\u2014profoundly resonates with truckers.<\/p>\n

Explainer videos are another effective promotional tool for retail. Be concise and clear as you spotlight the benefits of your product or service.<\/p>\n

Cloudinary Empowers Businesses to Easily Deliver Digital Experiences<\/h2>\n

Are you ready to use visual media to engage with and convert audiences, but are not sure where to start?<\/p>\n

Cloudinary\u2019s media-experience platform overcomes all the major hurdles that hamper the delivery of digital experiences. To help you meet the ever-changing media requirements and eliminate resource bottlenecks, we do the following:<\/p>\n