{"id":23537,"date":"2022-03-29T03:30:00","date_gmt":"2022-03-29T10:30:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=23537"},"modified":"2024-06-03T12:30:53","modified_gmt":"2024-06-03T19:30:53","slug":"managing-visual-media-at-scale-is-humanly-impossible","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/managing-visual-media-at-scale-is-humanly-impossible","title":{"rendered":"Managing Visual Media at Scale Is Humanly Impossible"},"content":{"rendered":"

How AI and ML Are Powering Visual Experiences<\/p>\n\n\n

Engaging with customers in today\u2019s digital world is impossible without rich visuals, which are no longer part of the story but the story itself. Brands that not only survive but also thrive are those dedicated to delivering visual experiences across the customer journey\u2019s touchpoints. However, managing the sheer volume of the rich media required to accomplish that is humanly impossible.<\/p>\n\n\n\n

The Remarkable Role of AI and ML in Visual Storytelling<\/h2>\n\n\n\n

Creating and managing media-rich digital experiences at scale<\/strong> goes beyond the scope of human capabilities, requiring a level of detail and application of best practices that can only be achieved through automation. Plus, artificial intelligence (AI) and machine learning (ML) capabilities make it a breeze to communicate through visual media, such as by spotlighting context and key objects. <\/p>\n\n\n\n

Instead of tackling mundane, repetitive chores, customer-experience teams should focus on innovative projects that require initiative, brain power, and interpersonal skills. Hence the importance of content-aware AI and ML, which can automate content workflows.<\/p>\n\n\n\n

An AI Framework Built for Rich Media<\/h2>\n\n\n\n

Since its inception in 2012, Cloudinary has been on a continual path of innovation aimed at creating, managing, and delivering engaging media at scale. In particular, we\u2019ve been embedding AI and ML into features that automate intricate processes for managing the media required for brands to compete in the modern, visual-first experience economy.<\/p>\n\n\n\n

Cloudinary Media Intelligence<\/a> is the intelligence framework that powers the Cloudinary Media Experience Platform<\/a>, on which our products are built. We have trained that framework on the largest set of media data in the industry, affording it a deep understanding of rich media and an ability to process imagery and video accurately and efficiently. Smart capabilities powered by Cloudinary Media Intelligence permeate all our products across the media\u2019s lifecycle.<\/p>\n\n\n\n

Here are the key features offered by Cloudinary Media Intelligence, all of which are significant time-savers that produce impressive results:<\/p>\n\n\n\n