{"id":23584,"date":"2022-04-20T07:30:00","date_gmt":"2022-04-20T14:30:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=23584"},"modified":"2025-02-21T14:50:12","modified_gmt":"2025-02-21T22:50:12","slug":"enhancing-video-with-ai-powered-interactive-zooming","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/enhancing-video-with-ai-powered-interactive-zooming","title":{"rendered":"Enhancing Video With AI-Powered Interactive Zooming"},"content":{"rendered":"\n<p>Cloudinary SDKs offer numerous cutting-edge and effective ways for managing and delivering media online. An example is the <a href=\"https:\/\/cloudinary.com\/documentation\/cloudinary_ai_content_analysis_addon\">Cloudinary AI Content Analysis<\/a> add-on with which you can locate text in photos and automatically crop images through a facial-detection capability.&nbsp;<\/p>\n\n\n\n<p>Now in beta testing is the AI-powered <a href=\"https:\/\/cloudinary.com\/labs\/interactive-video-zoom-in\">interactive video zoom-in<\/a> feature, which enables online shoppers to zoom in to an object in a video\u2014say, an attractive purse on a model\u2019s shoulder or the hem design on a gorgeous dress\u2014to show details that promise to help make purchase decisions. Thanks to that feature, e-commerce sites can better engage with shoppers and, oftentimes, gain sales revenue.<\/p>\n\n\n\n<p>This article describes the benefits of the zoom-in feature and the procedures for setting up interaction areas for the Cloudinary Media Player and for handling zoom-in requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits of Zoom-In Capability<\/h2>\n\n\n\n<p>You can achieve more with less video footage by leveraging the interactive zoom-in feature, which offers three major benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Accord shoppers a close-up view of merchandise. <\/strong>With only a few clicks, shoppers can magnify areas of interest\u2014such as the buttons on a shirt or the spokes on a bicycle\u2014in product videos, especially wide-angle ones.<\/li><li><strong>Speed up video production. <\/strong>Zooming is accomplished through Cloudinary\u2019s AI technology, which can also automatically scan videos to generate high-quality, zoomed-in versions for product pages and promotional channels, accelerating production and delivery.<\/li><li><strong>Highlight product features. <\/strong>AI locates the current location of the shopper-specified area of interest, such as a purse on a model\u2019s shoulder, and centers that area on the canvas.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Setup Procedure<\/h2>\n\n\n\n<p>To configure the Cloudinary Media Player for interactive zoom-in, <a href=\"https:\/\/cloudinary.com\/users\/register\/free\">sign up for a free Cloudinary account<\/a> and then follow the steps below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Configuring the Interaction Areas<\/h3>\n\n\n\n<p>Enable interactive zoom-in by configuring these two fields for the object <code>interactionAreas<\/code> for the Cloudinary Media Player:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><code>property<\/code>, which, if set to <code>true<\/code>, enables you to define the areas in which shoppers can interact with your media.&nbsp;<\/li><li><code>onClick<\/code>, which is an event handler that processes zoom-in requests.<\/li><\/ul>\n\n\n\n<p>Take either of these two steps:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pass a template by defining template with one or more of these four <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#using_a_template\">values<\/a> to specify how Cloudinary displays the video\u2019s interaction areas to shoppers: <code>portrait<\/code>, <code>landscape<\/code>, <code>all<\/code>, and <code>center<\/code>. For example, add the value landscape for a horizontal video.<\/li><li>Pass a VTT<a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#using_a_vtt_file\"> file<\/a> by specifying Cloudinary\u2019s VTT URL.<\/li><\/ul>\n\n\n\n<p>Alternatively, set those fields <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#defining_the_areas_manually\">manually<\/a> by specifying the interaction area\u2019s position. For details of the procedure, see the <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#manualinteractionareaprops\">documentation on <code>manualInteractionAreaProps<\/code><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Handling Zoom Requests<\/h2>\n\n\n\n<p>Cloudinary calls <code>onClick<\/code> when shoppers interact with the designated areas. So, as the next step, set up for the interactionAreas field the <code>onClick<\/code> function, which receives a parameter with a <code>zoom<\/code> method that reacts to interactions:<\/p>\n\n\n<pre class=\"wp-block-code\" aria-describedby=\"shcb-language-1\" data-shcb-language-name=\"JavaScript\" data-shcb-language-slug=\"javascript\"><span><code class=\"hljs language-javascript shcb-wrap-lines\">onClick: <span class=\"hljs-function\"><span class=\"hljs-keyword\">function<\/span> (<span class=\"hljs-params\">event<\/span>) <\/span>{\n \tevent.zoom();\n}<\/code><\/span><small class=\"shcb-language\" id=\"shcb-language-1\"><span class=\"shcb-language__label\">Code language:<\/span> <span class=\"shcb-language__name\">JavaScript<\/span> <span class=\"shcb-language__paren\">(<\/span><span class=\"shcb-language__slug\">javascript<\/span><span class=\"shcb-language__paren\">)<\/span><\/small><\/pre>\n\n\n<p>You can zoom in with <code>zoom<\/code> in either of these two ways:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Call the methods without parameters so that the Cloudinary Media Player automatically zooms in to the object of interest.&nbsp;<\/li><li>Specify a maximum of three updated resource URLs based on the product\u2019s values (<code>top<\/code>, <code>middle<\/code>, and <code>bottom<\/code>) to trigger the playing of high-quality video segments that highlight the areas shoppers would like to focus on, as determined by the Cloudinary Media Player. For a demonstration, see the <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#video_zoom\">related documentation<\/a>.<\/li><\/ul>\n\n\n\n<p>Also, feel free to configure the Cloudinary Media Player\u2019s template and <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#configuring_the_interactive_video_ui\">theme<\/a>, the interaction dots, the ways in which to display them, and <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos#reference\">other parameters<\/a>.&nbsp;<\/p>\n\n\n<div class='c-callout  c-callout--inline-title c-callout--note'><strong class='c-callout__title'>Note:<\/strong> <p><span style=\"font-weight: 400;\">Have a look at <\/span><a href=\"https:\/\/codesandbox.io\/s\/video-player-interactive-video-react-7fpct?from-embed=&amp;file=\/src\/App.js\"><span style=\"font-weight: 400;\">this hosted code<\/span><\/a><span style=\"font-weight: 400;\"> with which you can experiment with other settings of the zoom-in feature.<\/span><\/p>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>By adopting Cloudinary\u2019s AI-based interactive zoom-in feature for video through the straightforward procedure described above, you offer shoppers the much-desired ability to examine the nuances of your merchandise. Not only can you then save countless hours of manual work, you can also reuse existing media resources for creating content. It\u2019s a significant win-win.<\/p>\n\n\n\n<p>Have a try at setting up the beta version of the feature of <a href=\"https:\/\/cloudinary.com\/documentation\/video_player_interactive_videos\">interactive video<\/a>. We welcome your feedback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloudinary SDKs offer numerous cutting-edge and effective ways for managing and delivering media online. An example is the Cloudinary AI Content Analysis add-on with which you can locate text in photos and automatically crop images through a facial-detection capability.&nbsp; Now in beta testing is the AI-powered interactive video zoom-in feature, which enables online shoppers to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":23661,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[270,303,305,310,304],"class_list":["post-23584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-shoppable-video","tag-video","tag-video-api","tag-video-player","tag-video-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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