How overlays and personalized elements accord an interactive product-zoom capability that promises to turn mere viewers into excited customers.<\/li>\n<\/ul>\n\n\n\nCloudinary Tools for Interactive Video<\/h2>\n\n\n\n
Cloudinary offers a wide range of tools for creating performant, optimized, interactive videos at scale\u2014all while working with media assets seamlessly across device types and conserving bandwidth. Since the basis for creating interactive video has not changed, Cloudinary\u2019s tools work alongside the process through which you\u2019ve been generating content\u2014with no additional requirements for your production team and virtually no learning curve. You come up to speed with the dynamic features and personalization tools that enliven media with only minimal effort.<\/p>\n\n\n\n
Ideal for e-commerce platforms, interactive videos deliver an engaging shopping experience with features through which shoppers can zoom in on product details and click within the video to purchase the items shown. The easiest way to make brand videos interactive is to integrate Cloudinary\u2019s software development kit (SDK) with your codebase. Afterwards, you can embed those interactive videos on your website or app that adapt and scale to screen sizes, creating a consistent and attractive user experience (UX).<\/p>\n\n\n\n
Enabling Interactive Product Zoom<\/h3>\n\n\n\n
Cloudinary\u2019s product-zoom feature can be a tremendous boon to e-commerce platforms, enabling viewers to more closely engage with a product, explore its details and, accordingly, make purchasing decisions with confidence. As an invite to viewers, that feature displays instructions and highlights areas with dots to show where to click to enlarge the image, as in this example:<\/p>\n\n\n