{"id":23894,"date":"2022-04-12T07:30:00","date_gmt":"2022-04-12T14:30:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=23894"},"modified":"2024-08-16T12:26:38","modified_gmt":"2024-08-16T19:26:38","slug":"dune-london-boosts-ux-and-cuts-costs-with-cloudinary","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/dune-london-boosts-ux-and-cuts-costs-with-cloudinary","title":{"rendered":"Case Study: Dune London Boosts UX and Cuts Costs With Cloudinary"},"content":{"rendered":"

Loyal Dune London<\/a> customers and fans of its affordable luxury shoes\u2014from wedding heels to biker boots\u2014have come to expect an in-store experience that oozes quality, distinctiveness, and cool. The iconic retailer was committed to delivering the essence of its chic London fashion destination online.<\/p>\n

As Dune London approached its 30th anniversary, its legacy website, originally built in 2005, was struggling to scale and keep pace with online growth fueled in large part by the pandemic. Head of Digital Product Elaine Smith seized the opportunity to re-platform and deliver a modern online experience fit for today\u2019s consumer.<\/p>\n

As part of this change, Dune London turned to Cloudinary\u2019s DAM solution \u2013 a solution that would fit into a modern web stack, securely and efficiently manage visual assets at scale, and integrate seamlessly with Salesforce Commerce Cloud.<\/p>\n

A Perfect Fit<\/h2>\n

Cloudinary fit Dune\u2019s needs perfectly, providing five key benefits:<\/p>\n

A future-proof DAM<\/strong>: Cloudinary\u2019s DAM has helped Dune London overcome all the limitations it faced with its legacy web architecture. It\u2019s also so easy that most users need little or no training. Dune London can also extend the system to as many partners as it needs to since Cloudinary doesn\u2019t charge on a per-seat basis.<\/p>\n

Cloudinary\u2019s modern architecture and pricing model has saved the brand 50% in license and network storage costs.<\/strong><\/p>\n

Freeing up creative capacity<\/strong>: By ditching its old spreadsheet-based, and download-clogged DAM process for managing visual assets Dune London has greatly sped up production. This has freed up Dune London\u2019s creatives to spend more time on what they do best: creating cool, compelling, informative content for every stage of the customer journey to improve conversion rates.<\/p>\n

Stylish, high-performance web visuals<\/strong>: Cloudinary\u2019s image handling helps strike the optimal balance between fast page load and the ability to display amazing, super-high resolution product images.<\/p>\n

An optimal mobile experience<\/strong>: visual media optimization extends to mobile, where 80% of Dune London\u2019s customers shop.<\/p>\n

With Cloudinary, shoppers now get an authentic Dune London experience, whether they\u2019re in-store, at home, or on the move.<\/p>\n

\n
Read the full case study here to learn more.<\/em><\/span><\/a><\/div>\n
<\/br>\n
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