{"id":24484,"date":"2022-06-22T07:06:51","date_gmt":"2022-06-22T14:06:51","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=24484"},"modified":"2022-07-11T09:02:37","modified_gmt":"2022-07-11T16:02:37","slug":"search-dams-final-frontier","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/search-dams-final-frontier","title":{"rendered":"Search: DAM\u2019s Final Frontier"},"content":{"rendered":"\n

As the demand for rich media assets accelerates and increases, so too grows the significance of Digital Asset Management (DAM) solutions in every organization. It\u2019s not just the number of assets that are growing; the pool of DAM users has expanded to include many cross-functional and external teams\u2014each with different needs and varying familiarity with how assets are stored and organized. <\/p>\n\n\n\n

Nothing is more frustrating than searching and not finding. Unfortunately, many DAM solutions make discovering assets a chore if you don\u2019t understand folder and metadata structure. <\/p>\n\n\n\n

How does a regular DAM user find what they\u2019re looking for? <\/p>\n\n\n\n

Assets for All<\/span><\/h2>\n\n\n\n

\u201cWhat do we want?\u201d<\/p>\n\n\n\n

\u201cAccess to assets!\u201d<\/p>\n\n\n\n

\u201cWho do we want it for?\u201d<\/p>\n\n\n\n

\u201cFor all!\u201d<\/p>\n\n\n\n

Every DAM user is different. Each has their own reasons for accessing assets, along with their individual needs, skills, and familiarity with the\u00a0asset library.\u00a0<\/p>\n\n\n\n

Traditional DAM applications employ galleries, collections, portals, and folders to enable users to find the asset they\u2019re looking for. These methods serve a purpose, but they only go so far to make sure everyone can find the right asset. Let\u2019s not forget: these traditional DAM applications take work to set up, manage, and support. <\/p>\n\n\n\n

If you can’t find it, you can’t use it. This leads to frustration, more time spent looking, and requests for help. Modern DAM solutions have to cover not only search but offer abilities that aid in asset discovery. How can a modern DAM solution solve the search conundrum? <\/p>\n\n\n\n

Traditional vs. Modern Search<\/h2>\n\n\n\n

Let\u2019s face it, everyone\u2019s search game could use some help. Traditional and a few next-gen DAM applications offer several search abilities, such as If\/then\/else query builders, filtering, and rudimentary visual search. But without some level of understanding and knowledge of metadata structure, these search features offer little help for users who want to quickly find their asset and be on their way. <\/p>\n\n\n\n

Stop Searching and Start Finding<\/h2>\n\n\n\n

Modern digital-first DAM solutions like Cloudinary can help you stop searching and start finding. Cloudinary\u2019s DAM covers all the search basics, including quick search and query builders, and goes further. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Natural Language Visual Search<\/a> is one way Cloudinary takes search to new levels. This modern search capability leverages a neural network of millions of assets to create meaningful tags of common terms. Not only can users search and find visually similar assets, they can also use natural language phrases to simplify discovery. <\/p>\n\n\n\n

Cloudinary\u2019s Natural Language Visual Search capabilities supercharge search, delivering search results that are:<\/p>\n\n\n\n