{"id":24651,"date":"2022-07-25T07:30:00","date_gmt":"2022-07-25T14:30:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=24651"},"modified":"2024-08-15T16:38:19","modified_gmt":"2024-08-15T23:38:19","slug":"consensus-from-mach-one-tech-needs-to-enable-not-hinder-innovative-digital-experiences","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/consensus-from-mach-one-tech-needs-to-enable-not-hinder-innovative-digital-experiences","title":{"rendered":"MACH One Recap: Tech Needs to Enable Digital Experiences"},"content":{"rendered":"\n<p><a href=\"https:\/\/machalliance.org\/\">MACH Alliance<\/a>\u2019s first annual <a href=\"https:\/\/machalliance.org\/mach-one\">MACH One<\/a> conference took place last month in London. It was clear from the two-day event that businesses are keener than ever to make the switch from monolithic to MACH-enabled technology that is <strong>M<\/strong>icroservices based,&nbsp;<strong>A<\/strong>PI-first,&nbsp;<strong>C<\/strong>loud-native SaaS, and&nbsp;<strong>H<\/strong>eadless.<\/p>\n\n\n\n<p><em>How do you know if your business is living life at MACH speed<\/em>?&nbsp;<\/p>\n\n\n\n<p>That was the question posed by MACH Alliance co-founder Sonja Keerl at the opening of the two-day conference in London. Keerl answered the question by sharing some of the telltale signs of a business that is <em>not<\/em> living the MACH life:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your tech teams are unable to develop new ideas to improve your digital customer experience because they are too busy duct-taping a technology stack together.&nbsp;<\/li>\n\n\n\n<li>You nailed a digital experience which led to a large order uptick and your systems couldn\u2019t scale up to handle the volume.<\/li>\n\n\n\n<li>Your developers are crying in the bathroom from the stress of keeping up with legacy systems.<\/li>\n<\/ul>\n\n\n\n<p>Unfortunately, most businesses today can relate. \u201cIf turning your great ideas into reality is prohibitively expensive, chances are you\u2019re not doing MACH,\u201d Keerl summarized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the Case for MACH<\/h2>\n\n\n\n<p>Interest in the MACH approach is growing rapidly, Keerl noted: MACH Alliance\u2019s latest research shows that 79% of digital leaders plan to move toward composable architectures at some point to gain the flexibility, scalability, and speed that these systems provide. Turning those plans into reality can be a long journey, and MACH One attendees agree on the need to further explore this paradigm shift in digital experience architecture.<\/p>\n\n\n\n<p>Taking the stage with Keerl during the opening remarks, Forrester analyst Joe Cicman shared his thoughts on why MACH vendors are poised to overtake the market. \u201cTechnology should enable brands to bring innovative digital experiences to life. It should not be what hinders companies from acting on great ideas,\u201d he noted. The future, Cicman believes, is all about microservices. \u201cThe monoliths still provide value, but they cannot keep pace,\u201d he explained.&nbsp;<\/p>\n\n\n\n<p>Getting started on the switch from legacy to composable<\/p>\n\n\n\n<p>When first starting with a technology transformation, like going from a legacy to composable architecture, it\u2019s important to rally stakeholders around the urgency of making such a change, advised presenter Justin Thomas of Kraft Heinz.&nbsp;<\/p>\n\n\n\n<p>Thomas focused on three main aspects when Kraft Heinz went through its journey to composable:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Purpose:<\/strong> Why make the transformation? What worked for Thomas was showing stakeholders the capabilities that other companies had and how they were able to engage and win consumers. \u201cWe need to be better and this is how we\u2019re going to do it,\u201d was his pitch for a MACH approach, Thomas explained.<\/li>\n\n\n\n<li><strong>Positioning:<\/strong> \u201cWe had to think about how to navigate through this process and positioning the project correctly was key,\u201d he said. The company opted for small pilots throughout the process to see where the gaps and opportunities were along the way.&nbsp;<\/li>\n\n\n\n<li><strong>People:<\/strong> \u201cYou\u2019re competing with countless other opportunities the business is thinking about so you need to get the right people excited about how the headless approach can solve their pain points,\u201d he explained. \u201cYou need to make them see the urgency.\u201d<\/li>\n<\/ol>\n\n\n\n<p>David Edwards, head of architecture for fashion brand River Island \u2014 which recently selected Cloudinary\u2019s Media Experience Cloud for dynamically managing imagery and video as part of its composable tech stack for image and video delivery \u2014 also adopted an evolutionary approach when guiding his company through the process of transitioning to MACH architecture. He explained in his talk that this approach allows IT to deliver value incrementally to the business. He also relied on internal cheerleaders to help him push the project forward.&nbsp;<\/p>\n\n\n\n<p>\u201cOur senior tech stakeholders understood the benefits of API-first and cloud-native; our business units needed more persuading,\u201d Edwards said. What clinched it was getting them to see that \u201cour current platform was not fit for us to compete with emerging pure plays and other companies that were investing significantly in tech systems,\u201d he explained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The MACH Pay-Off: Better Digital Experiences, Better Customer Engagement&nbsp;<\/h2>\n\n\n\n<p>Katie Patt and James Conroy of Crate &amp; Barrel shared a great case study on the benefits reaped by having a mature composable tech architecture. Having made the switch to a MACH architecture about five years ago, the housewares retailer was ideally positioned to handle the huge uptick in e-commerce that it has experienced over the last two years of the pandemic.&nbsp;<\/p>\n\n\n\n<p>\u201cBecause we went MACH a few years ago, we were ready for the pace and scale that our customers needed,\u201d Patt explained.&nbsp;<\/p>\n\n\n\n<p>In fact, she shared, the company achieved record-breaking sales this year \u2014 59% of which came through ecommerce. She credits the company\u2019s original goal of \u201cseamless integration of content and a shopping path that would be a gamechanger for us and our customers\u201d as the launch point for the retailer\u2019s journey to composable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s Next for MACH?<\/h2>\n\n\n\n<p>The clear consensus at MACH One was that enterprise suites are no longer \u201cthe safer choice;\u201d the MACH ecosystem is. Agile, nimble, and always up to date, the MACH ecosystem is helping brands across the globe achieve their business, e-commerce, and digital experience goals effectively and efficiently.<\/p>\n\n\n\n<p>The experts in attendance at the conference agreed that the next few years hold great promise for composable MACH solutions \u2014 and the brands that embrace them.&nbsp;<\/p>\n\n\n\n<p>\u201cMACH stands for speed, but also for dexterity and agility, giving you the technology to constantly innovate,\u201d Keerl noted. \u201cThe result of MACH is fast learning and easy pivots and never having to worry about performance and scalability. That\u2019s the foundation of digital success.\u201d<\/p>\n\n\n\n<p>Learn more about how the MACH Alliance can help you with your <a href=\"https:\/\/machalliance.org\/about\">journey to composable<\/a>. Download the <a href=\"https:\/\/lp.cloudinary.com\/ebk.lp.mach-composable-architecture.html\" target=\"_blank\" rel=\"noreferrer noopener\">Executive\u2019s Guide to Composable Architecture<\/a>, and <a href=\"https:\/\/cloudinary.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">contact Cloudinary<\/a> for details about our composable digital asset platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MACH Alliance\u2019s first annual MACH One conference took place last month in London. It was clear from the two-day event that businesses are keener than ever to make the switch from monolithic to MACH-enabled technology that is Microservices based,&nbsp;API-first,&nbsp;Cloud-native SaaS, and&nbsp;Headless. How do you know if your business is living life at MACH speed?&nbsp; That [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":24652,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[89,98,356],"class_list":["post-24651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-asset-management","tag-e-commerce","tag-mach-alliance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Consensus from MACH One: Tech Needs to Enable, Not Hinder, Innovative Digital Experiences<\/title>\n<meta name=\"description\" content=\"Why the time is now to make the switch from monolithic to MACH-enabled technology that is Microservices based, 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