{"id":25007,"date":"2022-09-01T07:30:00","date_gmt":"2022-09-01T14:30:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=25007"},"modified":"2023-07-09T02:45:15","modified_gmt":"2023-07-09T09:45:15","slug":"simplifying-content-moderation-with-cloudinary","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/simplifying-content-moderation-with-cloudinary","title":{"rendered":"Simplifying Content Moderation With Cloudinary"},"content":{"rendered":"\n

In our increasingly networked world, the content that users generate about products \u2014 from reviews to pictures to home videos \u2014 is skyrocketing in both popularity and influence. Consumers are 2.4x more likely to say<\/a> that user-generated content (UGC)<\/a> is more authentic than branded content. <\/p>\n\n\n\n

One key aspect of allowing UGC is moderation. Content moderation is a process of screening and filtering content that meets brand guidelines and security protocols. Moderating UGC can be tricky, but the right automation tool can help marketers check one more thing off their UGC to-do list. <\/p>\n\n\n\n

That\u2019s why today we announced a new capability to the Cloudinary Digital Asset Management<\/a> (DAM): the moderation waiting room. The feature will improve the moderation feature for those who use the Cloudinary DAM to stage and deliver content.<\/p>\n\n\n\n

Let\u2019s take a look at some of the challenges with the UGC moderation process and how moderation waiting rooms can help brands address them. <\/p>\n\n\n\n

Understanding UGC Moderation Challenges<\/h2>\n\n\n\n

The biggest challenge with UGC is that audiences can freely and directly upload UGC to a brand\u2019s site or app. Some of it could be inappropriate or irrelevant and create brand damage. Hence, moderation in the form of a human checkpoint before posting is imperative. Brands also need to create uniformity across UGC, such as similar filters or color adjustments. This can be a time-consuming process that is prone to human error.<\/p>\n\n\n\n

In addition, moderation<\/a> is typically part of a larger workflow that includes other steps that need to be accounted for, such as:<\/p>\n\n\n\n