{"id":25204,"date":"2022-09-30T09:00:00","date_gmt":"2022-09-30T16:00:00","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=25204"},"modified":"2025-10-31T13:19:33","modified_gmt":"2025-10-31T20:19:33","slug":"cloudinary-emx-your-shortcut-to-revenue-and-retention","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","title":{"rendered":"Cloudinary EMX: Your Shortcut to Revenue and Retention"},"content":{"rendered":"\n<p>Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro economic crises are sending ripples across all industries.&nbsp;Some of the main challenges are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fiscal belt tightening<\/strong>. The pains and constraints created by these outside forces have added challenges for the CPO, VPs of Product, or Directors of Product Management roles. Scarcity of resources or inability to innovate the way you need are most likely negatively impacting your customer acquisition and the retention numbers you\u2019re responsible for.<\/li>\n\n\n\n<li><strong>Future-proofing your tech stack<\/strong>. Whether it&#8217;s building, or maintaining, expertise in visual media across your existing team, this is time consuming, distracts from focusing on your core (and already overloaded) roadmap, and can create future or long-term constraints.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The good news is, product owners can take a deep breath. There is a solution. One that will solve a variety of problems, not just yours, but your teams, and your customers. Fortunately, there\u2019s a single solution that will fill your product gaps <em>and<\/em> support all key formats: <strong>Cloudinary Embedded Media Experiences (EMX).&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Cloudinary EMX?<\/h2>\n\n\n\n<p><a href=\"https:\/\/cloudinary.com\/solutions\/embedded-media-experiences\">Cloudinary EMX<\/a> makes it easy to embed intelligent image and video capabilities within a technology platform. The EMX program is for businesses and partners who want to enhance their product or service with Cloudinary\u2019s rich visual media capabilities.&nbsp;<\/p>\n\n\n\n<p>EMX is the ideal solution for companies that house third-party assets they don\u2019t own or have rights to. Those who prefer to buy instead of build media capabilities to enhance their feature set for managing, optimizing, and delivering assets will also find the offering helpful.<\/p>\n\n\n\n<p>Cloudinary EMX includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Robust APIs for visual media. <\/strong>Get access to Cloudinary\u2019s powerful image and video APIs for editing, hosting, and global content distribution for websites and apps.<\/li>\n\n\n\n<li><strong>Flexible architecture. <\/strong>Build your own Digital Asset Management (DAM) experience on top of Cloudinary\u2019s Headless DAM.<\/li>\n<\/ul>\n\n\n<cld-video-player\n      cloud-name='cloudinary-marketing'\n      public-id='emx_video_final_corrected'\n      js-config='{\"playbackRates\":[0.5,1,1.5,2]}'\n      style='max-width: ;'\n      class='c-video-player'\n      poster-timestamp='21'\n      core-version='2.12.3'\n      player-version='1.7.0'\n      >\n      <video\n        id='_video-player6a29f5294b817'\n        data-cld-big-play-button='init'\n        data-cld-source-types='[\"webm\\\/vp9\",\"mp4\\\/h265\",\"mp4\"]'\n        controls\n        muted\n        class='cld-video-player cld-fluid wp-block-cloudinary-video-player  cld-video-player-skin-dark'\n      ><\/video>\n    <\/cld-video-player>\n\n\n<h2 class=\"wp-block-heading\">Add Immediate Value to Your Platform<\/h2>\n\n\n\n<p>The benefits from embedding Cloudinary\u2019s industry-leading image and video capabilities directly into your platform are immense.<\/p>\n\n\n\n<p><strong>A quick win<\/strong><\/p>\n\n\n\n<p>Add immediate value to your service that opens new opportunities to increase the service base price or offer new paid add-ons.<\/p>\n\n\n\n<p><strong>Improve acquisition and retention rates&nbsp;<\/strong><\/p>\n\n\n\n<p>By ensuring you have a competitive feature set that attracts new customers and creates more satisfaction and loyalty among existing customers.<\/p>\n\n\n\n<p><strong>Optimizations that reduce engineering overhead<\/strong><\/p>\n\n\n\n<p>Fill image and <a href=\"https:\/\/cloudinary.com\/guides\/web-performance\/video-optimization-why-you-need-it-and-5-critical-best-practices\">video optimization<\/a> product gaps without having to develop and maintain rich media expertise on the product and engineering teams.<\/p>\n\n\n\n<p><strong>Improve suboptimal end-user experiences&nbsp;<\/strong><\/p>\n\n\n\n<p>No more missing or mediocre features for delivering visual experiences.<\/p>\n\n\n\n<p><strong>Future-proof your platform<\/strong>&nbsp;<\/p>\n\n\n\n<p>Media solutions through Cloudinary&#8217;s continuous innovation supports emerging formats and new media types ensuring the most modern visual experiences available.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>EMX Use Cases<\/strong><\/h2>\n\n\n\n<p>There are an array of capabilities that fall into six key use cases. These capabilities can be mixed and matched to suit your individual needs. It\u2019s easy to embed these capabilities via our media widgets and\/or APIs\/SDKs. (Most developers have integrated EMX quickly.)<\/p>\n\n\n\n<p>This chart shows some common use cases:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1664551539\/Screen_Shot_2022-09-30_at_8.24.38_AM.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">See more in our <a href=\"https:\/\/cloudinary-marketing-res.cloudinary.com\/image\/upload\/v1664404785\/Embedded_Media_Experience_Feature_Sheet.pdf\">EMX Brochure<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bottom Line<\/strong><\/h2>\n\n\n\n<p>To remain competitive in today\u2019s visual economy requires platforms that provide access to best-of-breed image and video capabilities. By embedding Cloudinary\u2019s leading edge capabilities, you\u2019ll improve your customer acquisition and retention numbers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get started quickly without a significant lift or investment. Cloudinary\u2019s modern platform will scale easily as you grow and your experiences evolve.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For details on how Cloudinary EMX can help, <a href=\"https:\/\/cloudinary.com\/solutions\/embedded-media-experiences#contact-form\">contact us<\/a> today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro economic crises are sending ripples across all industries.&nbsp;Some of the main challenges are: The good news is, product owners can take a deep breath. There is a solution. One that will solve [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":25206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cloudinary_featured_overwrite":false,"footnotes":""},"categories":[1],"tags":[165,227,305],"class_list":["post-25204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-image-transformation","tag-performance-optimization","tag-video-api"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloudinary EMX: Your Shortcut to Revenue and Retention<\/title>\n<meta name=\"description\" content=\"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloudinary EMX: Your Shortcut to Revenue and Retention\" \/>\n<meta property=\"og:description\" content=\"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\" \/>\n<meta property=\"og:site_name\" content=\"Cloudinary Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-30T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-31T20:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#article\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Cloudinary EMX: Your Shortcut to Revenue and Retention\",\"datePublished\":\"2022-09-30T16:00:00+00:00\",\"dateModified\":\"2025-10-31T20:19:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\"},\"wordCount\":611,\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA\",\"keywords\":[\"Image Transformation\",\"Performance Optimization\",\"Video API\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/cloudinary.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\",\"url\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\",\"name\":\"Cloudinary EMX: Your Shortcut to Revenue and Retention\",\"isPartOf\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage\"},\"thumbnailUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA\",\"datePublished\":\"2022-09-30T16:00:00+00:00\",\"dateModified\":\"2025-10-31T20:19:33+00:00\",\"description\":\"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro\",\"breadcrumb\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA\",\"width\":2000,\"height\":1100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cloudinary.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cloudinary EMX: Your Shortcut to Revenue and Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#website\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"name\":\"Cloudinary Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cloudinary.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#organization\",\"name\":\"Cloudinary Blog\",\"url\":\"https:\/\/cloudinary.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"contentUrl\":\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA\",\"width\":312,\"height\":60,\"caption\":\"Cloudinary Blog\"},\"image\":{\"@id\":\"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cloudinary EMX: Your Shortcut to Revenue and Retention","description":"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","og_locale":"en_US","og_type":"article","og_title":"Cloudinary EMX: Your Shortcut to Revenue and Retention","og_description":"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro","og_url":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","og_site_name":"Cloudinary Blog","article_published_time":"2022-09-30T16:00:00+00:00","article_modified_time":"2025-10-31T20:19:33+00:00","og_image":[{"width":2000,"height":1100,"url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#article","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention"},"author":{"name":"","@id":""},"headline":"Cloudinary EMX: Your Shortcut to Revenue and Retention","datePublished":"2022-09-30T16:00:00+00:00","dateModified":"2025-10-31T20:19:33+00:00","mainEntityOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention"},"wordCount":611,"publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","keywords":["Image Transformation","Performance Optimization","Video API"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/cloudinary.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","url":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","name":"Cloudinary EMX: Your Shortcut to Revenue and Retention","isPartOf":{"@id":"https:\/\/cloudinary.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","datePublished":"2022-09-30T16:00:00+00:00","dateModified":"2025-10-31T20:19:33+00:00","description":"Judging by today\u2019s business headlines the phrase, \u201cIt\u2019s tough out there,\u201d might be a bit of an understatement. Inflation, supply chain issues, macro","breadcrumb":{"@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#primaryimage","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","width":2000,"height":1100},{"@type":"BreadcrumbList","@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cloudinary.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Cloudinary EMX: Your Shortcut to Revenue and Retention"}]},{"@type":"WebSite","@id":"https:\/\/cloudinary.com\/blog\/#website","url":"https:\/\/cloudinary.com\/blog\/","name":"Cloudinary Blog","description":"","publisher":{"@id":"https:\/\/cloudinary.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cloudinary.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cloudinary.com\/blog\/#organization","name":"Cloudinary Blog","url":"https:\/\/cloudinary.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","contentUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA","width":312,"height":60,"caption":"Cloudinary Blog"},"image":{"@id":"https:\/\/cloudinary.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"parsely":{"version":"1.1.0","canonical_url":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Cloudinary EMX: Your Shortcut to Revenue and Retention","url":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention"},"thumbnailUrl":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA&w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Cloudinary Blog","logo":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/v1649718331\/Web_Assets\/blog\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877\/cloudinary_logo_for_white_bg_1937437aa7_19374666c7_193742f877.png?_i=AA"},"keywords":["image transformation","performance optimization","video api"],"dateCreated":"2022-09-30T16:00:00Z","datePublished":"2022-09-30T16:00:00Z","dateModified":"2025-10-31T20:19:33Z"},"rendered":"<meta name=\"parsely-title\" content=\"Cloudinary EMX: Your Shortcut to Revenue and Retention\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/cloudinary.com\/blog\/cloudinary-emx-your-shortcut-to-revenue-and-retention\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA&w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-09-30T16:00:00Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>\n<meta name=\"parsely-tags\" content=\"image transformation,performance optimization,video api\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/cloudinary.com\/p.js"},"jetpack_featured_media_url":"https:\/\/res.cloudinary.com\/cloudinary-marketing\/images\/f_auto,q_auto\/v1663977473\/Cld_Blog_FeatImg_Sept2k22_EMX\/Cld_Blog_FeatImg_Sept2k22_EMX.png?_i=AA","_links":{"self":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/25204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/comments?post=25204"}],"version-history":[{"count":21,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/25204\/revisions"}],"predecessor-version":[{"id":39057,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/posts\/25204\/revisions\/39057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media\/25206"}],"wp:attachment":[{"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/media?parent=25204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/categories?post=25204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cloudinary.com\/blog\/wp-json\/wp\/v2\/tags?post=25204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}