{"id":26920,"date":"2023-02-09T09:56:42","date_gmt":"2023-02-09T16:56:42","guid":{"rendered":"https:\/\/cloudinary.com\/blog\/?p=26920"},"modified":"2025-11-27T11:20:45","modified_gmt":"2025-11-27T19:20:45","slug":"cloudinarys-latest-release-scaling-image-and-video-editing-with-ai-powered-automation","status":"publish","type":"post","link":"https:\/\/cloudinary.com\/blog\/cloudinarys-latest-release-scaling-image-and-video-editing-with-ai-powered-automation","title":{"rendered":"Cloudinary\u2019s Latest Release: Scaling Image and Video Editing With AI-Powered Automation"},"content":{"rendered":"\n

In this month\u2019s blog you\u2019ll find the latest product innovations from Cloudinary to improve your creative and development team\u2019s productivity and ensure you\u2019re delivering first-class visual experiences to your customers. <\/p>\n\n\n\n

Starting with some new AI-powered capabilities that help you perform mundane image and video editing tasks at scale. Based on popular demand, we have also released capabilities to manage related assets easily and enhance animated image optimization. <\/p>\n\n\n\n

(If you missed the December edition, you can find it here<\/a>.)<\/p>\n\n\n\n

AI-Powered Transformations: Image Drop Shadow<\/h2>\n\n\n\n

Drop shadow is a commonly applied visual effect that gives the impression that the object in an image exists in a 3D space. The effect is used frequently in catalog display, advertising and traditional e-commerce scenarios. <\/p>\n\n\n\n

The new AI – Drop Shadow<\/a> transformation automates the creation of a drop shadow effect for an object, or set of objects, in an image. <\/p>\n\n\n\n

One of the challenges with applying this effect is it often requires expensive creative tools and  technical expertise, especially when transforming  complex shapes and contours. Moreover, applying drop shadow<\/a> to hundreds of images can be daunting even for enterprise-scale teams. Now your team can add shadows using a single URL parameter (e_dropshadow). Specify the direction, angle, and spread of the light source for a perfect shadow of the object in the image.<\/p>\n\n\n\n

\n
\n
\"\"
Original<\/figcaption><\/figure><\/div><\/div>\n\n\n\n
\n
\"\"\/
Dropshadow<\/figcaption><\/figure><\/div><\/div>\n<\/div>\n\n\n\n

AI-Powered Transformations – Super Resolution Upscale<\/h2>\n\n\n\n

Another common image editing challenge is enlarging it without any loss in quality or resolution, often referred to as upscaling. For instance, brands that want to upscale a user-generated image across larger real estate on their website or mobile app often run into the issue wherein the image becomes grainy after upscaling because the original image is low resolution. <\/p>\n\n\n\n

Take the example of this image of Brooklyn Bridge. <\/p>\n\n\n

\n
\"\"\/
Original<\/figcaption><\/figure><\/div>\n\n\n

Scaling this image to four times its dimension typically produces a grainier version but the new AI – Super Resolution Upscale<\/a> transformation upscales the image without any loss in resolution.\u00a0<\/p>\n\n\n\n

Use the slider in the center and slide to the extreme right to see the original image simply scaled up in size and then slide to the extreme left to see the original image upscaled using e_upscale transformation.<\/p>\n\n\n\n